![[Featured image] A sales team closes a deal on a new customer acquisition with a handshake.](https://images.ctfassets.net/wp1lcwdav1p1/2XpGWZEhuuyU6QCUm8tbui/7d349f381193c04278b76a47544a607b/GettyImages-1264950892__1_.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
What Is Customer Acquisition?
Customer acquisition is the process of converting a potential customer into a paying customer, or a lead into a sale. Learn how customer acquisition relates to customer acquisition cost, and explore marketing channels for finding new customers.
August 30, 2023
Article

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![[Featured Image] An assistant project manager and a project manager stand in an office, reviewing notes from a project meeting.](https://images.ctfassets.net/wp1lcwdav1p1/1hNdNjjbYBwL9nMpZeg1or/42edb8387080a01cdaabf996d14a94af/Stocksy_txp70aa7bd6HGt200_Large_2874567.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
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![[Featured Image] An assistant project manager takes notes during a team meeting.](https://images.ctfassets.net/wp1lcwdav1p1/4IiBPN1iIctkn3qdLfIv30/71abda6a5670144bc3a5e1129dc01322/ESHP_Marketing_iStock-1138109981.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A project manager, who has earned her project management certification, speaks with her team in an office setting.](https://images.ctfassets.net/wp1lcwdav1p1/6WEbPljZ4jMXYRVHXgGPbA/7d1f521c31364f593e1bddcad91abfe0/GettyImages-1533018548.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
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![[Featured image] A person browses web pages on their phone and computer while drinking a cup of tea, looking for examples of paid media.](https://images.ctfassets.net/wp1lcwdav1p1/4UNabfecQUy6Tyf6IM0r95/9b3bd3f4db91e41c26c87917c52963c2/GettyImages-557715991.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
