Marketing

Marketing connects customers with businesses every day. Whether you're beginning your marketing journey or looking to take your career to the next level, we have the resources you need.

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[Featured image] A young brand manager with dark curly hair stands confidently. She holds an open laptop in one hand and leans on the other.

What Is a Brand Manager? Responsibilities, Skills, and Salary

Every business is a brand—or at least it has the potential to become one with the right guidance from a brand manager. Learn more about this savvy role, including how to get started.

February 23, 2022

Article

[Featured image] A woman leads her marketing team in defining their target market by building a user persona on a whiteboard.

How Do You Identify and Define Your Target Market?

Learn the essentials of defining a target market and explore why target markets are crucial for marketing. This guide provides examples of target markets, explains differences between target markets and audiences, and outlines various marketing strategies.

February 23, 2022

Article

[Featured Image] Students and a teacher listening to another student present a talk about whether or not a marketing degree is worth it.

Is a Marketing Degree Worth It?

A marketing degree could mean job opportunities in an in-demand field.

February 22, 2022

Article

[Featured image] A young brand manager with dark curly hair stands confidently. She holds an open laptop in one hand and leans on the other.

What Is a Brand Manager? Responsibilities, Skills, and Salary

Every business is a brand—or at least it has the potential to become one with the right guidance from a brand manager. Learn more about this savvy role, including how to get started.

February 23, 2022

Article

[Featured image] A woman leads her marketing team in defining their target market by building a user persona on a whiteboard.

How Do You Identify and Define Your Target Market?

Learn the essentials of defining a target market and explore why target markets are crucial for marketing. This guide provides examples of target markets, explains differences between target markets and audiences, and outlines various marketing strategies.

February 23, 2022

Article

Learn more about marketing

Status: Free Trial

University of Pennsylvania

Skills you'll gain: Branding, Marketing, Strategic Marketing, Go To Market Strategy, Brand Strategy, Marketing Strategy and Techniques, Customer Insights, Target Market, Customer experience strategy (CX), Marketing Communications, Marketing Analytics, Consumer Behaviour

4.8
Rating, 4.8 out of 5 stars
13K reviews

Mixed · Course · 1 - 3 Months

Status: Free Trial
Status: AI skills

Google

Skills you'll gain: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Social Media Management, Search Engine Optimization, Performance Measurement, Spreadsheet Software, A/B Testing, Digital Marketing, E-Commerce, Campaign Management, Loyalty Programs, Customer Retention, Marketing, Interviewing Skills, Professional Development

Build toward a degree

4.8
Rating, 4.8 out of 5 stars
45K reviews

Beginner · Professional Certificate · 3 - 6 Months

Status: Free Trial

University of London

Skills you'll gain: Operations Management, Process Design, Operational Excellence, Business Operations, Operational Efficiency, Consumer Behaviour, Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Competitive Analysis, Business Ethics, Marketing Psychology, Marketing, Global Marketing, Social Sciences, International Relations, Culture, Business Management, Sustainable Business

4.5
Rating, 4.5 out of 5 stars
443 reviews

Beginner · Specialization · 3 - 6 Months

[Featured Image] A person is four moving blocks labeled with the four Ps of marketing: product, price, place, and promotion.

The 4 Ps of Marketing: What They Are and How to Use Them

Learn about this common marketing mix and how to apply it to your next marketing endeavor.

February 22, 2022

Article

[Featured image] Three people work on a niche market plan for their yarn business.

What Is a Niche Market and How Can You Target It?

Learn what a niche market is, see examples, and discover how to define and reach your target audience. This guide offers steps to find niches, conduct research, and use digital marketing and social media to engage niche consumers and grow your business.

February 21, 2022

Article

[Featured Image] Man with top bun and round glasses speaks in front of a camera in his living room.

What Is Content Marketing?

Good content marketing can attract customers and drive brand awareness.

February 16, 2022

Article

[Featured image] An email marketing manager and sweater sits on an orange sofa and works on their laptop.

What Is Email Marketing?

Email marketing is a marketing strategy where you communicate with potential customers through email. Explore how a well-executed email campaign has the potential to help you meet your marketing goals.

February 16, 2022

Article

[Featured image] A women stands in front of a digital whiteboard and leads a marketing strategy meeting with several coworkers.

Marketing Strategy: What It Is and How to Create One

A marketing strategy is a compass that guides larger marketing efforts. Learn more about creating one to set your team or business up for success.

February 16, 2022

Article

[Featured image] Two people working on an affiliate marketing campaign collaborate at a desk with a tablet and a laptop computer.

What Is Affiliate Marketing and How to Get Started

Affiliate marketing allows you to act as a third party to advertise products and earn a commission. Explore the ins and outs of affiliate marketing and how you can start doing it yourself.

February 15, 2022

Article

[Featured image] A person in an orange parka stands in Times Square looking up at the examples of guerrilla marketing advertisements.

What Is Guerrilla Marketing? 4 Types and Examples to Delight Consumers

Guerrilla marketing uses public spaces in creative, unexpected ways to delight passersby.

February 11, 2022

Article

[Featured image] Several employees work on their laptops and desktop computers in a digital marketing agency.

What Is Digital Marketing? Key Channels, Examples, and More

Learn more about digital marketing—sometimes called online marketing—which can allow you to reach and engage with customers in more timely and targeted ways.

February 7, 2022

Article

[Featured Image] In a meeting, a marketing coordinator gives a presentation to their colleagues.

What Does a Marketing Coordinator Do? Your Guide (2026)

A marketing coordinator works with management teams to improve marketing efforts by creating and managing advertising campaigns.

January 25, 2022

Article

[Featured Image] Students and a teacher listening to another student present a talk about whether or not a marketing degree is worth it.

Is a Marketing Degree Worth It?

A marketing degree could mean job opportunities in an in-demand field.

February 22, 2022

Article

[Featured Image] A person is four moving blocks labeled with the four Ps of marketing: product, price, place, and promotion.

The 4 Ps of Marketing: What They Are and How to Use Them

Learn about this common marketing mix and how to apply it to your next marketing endeavor.

February 22, 2022

Article

[Featured image] Three people work on a niche market plan for their yarn business.

What Is a Niche Market and How Can You Target It?

Learn what a niche market is, see examples, and discover how to define and reach your target audience. This guide offers steps to find niches, conduct research, and use digital marketing and social media to engage niche consumers and grow your business.

February 21, 2022

Article

[Featured Image] Man with top bun and round glasses speaks in front of a camera in his living room.

What Is Content Marketing?

Good content marketing can attract customers and drive brand awareness.

February 16, 2022

Article

[Featured image] An email marketing manager and sweater sits on an orange sofa and works on their laptop.

What Is Email Marketing?

Email marketing is a marketing strategy where you communicate with potential customers through email. Explore how a well-executed email campaign has the potential to help you meet your marketing goals.

February 16, 2022

Article

[Featured image] A women stands in front of a digital whiteboard and leads a marketing strategy meeting with several coworkers.

Marketing Strategy: What It Is and How to Create One

A marketing strategy is a compass that guides larger marketing efforts. Learn more about creating one to set your team or business up for success.

February 16, 2022

Article

[Featured image] Two people working on an affiliate marketing campaign collaborate at a desk with a tablet and a laptop computer.

What Is Affiliate Marketing and How to Get Started

Affiliate marketing allows you to act as a third party to advertise products and earn a commission. Explore the ins and outs of affiliate marketing and how you can start doing it yourself.

February 15, 2022

Article

[Featured image] A person in an orange parka stands in Times Square looking up at the examples of guerrilla marketing advertisements.

What Is Guerrilla Marketing? 4 Types and Examples to Delight Consumers

Guerrilla marketing uses public spaces in creative, unexpected ways to delight passersby.

February 11, 2022

Article

[Featured image] Several employees work on their laptops and desktop computers in a digital marketing agency.

What Is Digital Marketing? Key Channels, Examples, and More

Learn more about digital marketing—sometimes called online marketing—which can allow you to reach and engage with customers in more timely and targeted ways.

February 7, 2022

Article

[Featured Image] In a meeting, a marketing coordinator gives a presentation to their colleagues.

What Does a Marketing Coordinator Do? Your Guide (2026)

A marketing coordinator works with management teams to improve marketing efforts by creating and managing advertising campaigns.

January 25, 2022

Article

In today's competitive business landscape, marketing experts are in high demand across numerous industries. A career in this fast-growing field offers opportunities to leverage strategic and creative skills to drive significant business impact. Explore the diverse career paths, essential skills, and job types within marketing to embark on your journey in this exciting and rewarding domain.

Ready to start learning? Explore our catalog of digital marketing, marketing analytics, and content marketing courses for beginners and experienced professionals.

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