Digital Marketing Specialist
If you like creating online marketing campaigns, analyzing digital data, and driving customer engagement this role is for you.
A Digital Marketing Specialist creates and manages online campaigns to drive engagement and conversions. They optimize SEO, SEM, and social media strategies using analytics tools like Google Analytics.
Skills you’ll need: Digital Marketing, Search Engine Optimization, Social Media Marketing, Google Analytics, Content Marketing, Email Marketing, Search Engine Marketing, Data Analysis
Digital Marketing Specialist
If you like creating online marketing campaigns, analyzing digital data, and driving customer engagement this role is for you.
A Digital Marketing Specialist creates and manages online campaigns to drive engagement and conversions. They optimize SEO, SEM, and social media strategies using analytics tools like Google Analytics.
Skills you’ll need: Digital Marketing, Search Engine Optimization, Social Media Marketing, Google Analytics, Content Marketing, Email Marketing, Search Engine Marketing, Data Analysis
Recommended credentials
Foundations of Digital Marketing and E-commerce
Course 1 of 8
Attract and Engage Customers with Digital Marketing
Course 2 of 8
From Likes to Leads: Interact with Customers Online
Course 3 of 8
Think Outside the Inbox: Email Marketing
Course 4 of 8
Assess for Success: Marketing Analytics and Measurement
Course 5 of 8
Make the Sale: Build, Launch, and Manage E-commerce Stores
Course 6 of 8
Satisfaction Guaranteed: Develop Customer Loyalty Online
Course 7 of 8
Accelerate Your Job Search with AI
Course 8 of 8
Introduction to Digital Marketing
Course 1 of 7
Digital Advertising
Course 2 of 7
Search Engine Optimization and Content Marketing
Course 3 of 7
Social Media Marketing
Course 4 of 7
E-commerce and Email Marketing
Course 5 of 7
Generative AI: Accelerate your Digital Marketing Career
Course 6 of 7
Capstone Project
Course 7 of 7
What brings you to Coursera today?
Career resources
Digital marketing, or online marketing, is a form of advertising that uses the internet and digital technologies to connect with customers.
Because marketing is so closely tied to consumer behavior, no matter what area of marketing you specialize in, the effectiveness of your campaigns is susceptible to cultural ebbs and flows.
Marketing managers generate customer interest in products and services across various media channels. They often oversee the communication between a business and its customer base.
The four Ps are a “marketing mix” comprised of four key elements—product, price, place, and promotion—used when marketing a product or service.
A Social Media Strategist develops and executes campaigns to boost brand awareness and engagement while analyzing metrics and optimizing content.
description:A Social Media Strategist develops and executes campaigns to boost brand awareness and engagement while analyzing metrics and optimizing content.
If you like: creating engaging content for social media, analyzing social media performance, managing online communities.
This role has a $53,120 median salary ¹.
This role has approximately 23,526 jobs available ¹.
A Graphic Designer develops visual content for print and digital media. They combine art and technology to communicate through images and layout.
description:A Graphic Designer develops visual content for print and digital media. They combine art and technology to communicate through images and layout.
If you like: creating visually appealing designs, using advanced design software, collaborating with other creatives.
This role has a $58,752 median salary ¹.
This role has approximately 26,752 jobs available ¹.
A Content Creator produces a variety of content formats for digital platforms, including articles, videos, and social media posts.
description:A Content Creator produces a variety of content formats for digital platforms, including articles, videos, and social media posts.
If you like: creating engaging digital content, experimenting with new strategies, analyzing audience feedback to enhance brand visibility.
This role has a $53,900 median salary ¹.
This role has approximately 8,837 jobs available ¹.
Credentials
A Front End Developer enhances the visual and interactive parts of websites and apps, ensuring a seamless experience using HTML, CSS, and JavaScript.
description:A Front End Developer enhances the visual and interactive parts of websites and apps, ensuring a seamless experience using HTML, CSS, and JavaScript.
If you like: designing websites and applications, coding in html/css/javascript, making sites user-friendly.
This role has a $156,544 median salary ¹.
This role has approximately 15,350 jobs available ¹.
¹ Median salary and job opening data are sourced from Lightcast™ Job Postings Report. Content Creator, Machine Learning Engineer and Salesforce Development Representative (1/1/2024 - 12/31/2024) All other job roles (7/1/2024 - 7/1/2025)