What is strategic management?

Strategic management is the process business leaders use when creating goals and planning how to allocate resources to achieve those goals for their organization. It involves exploring both internal processes from within the organization and external factors, such as the role competition plays in the success or failure of a company. This type of management is a holistic approach that combines classic top-level managerial thinking with the application of modern theories and processes. It's a growing specialty field, with the Bureau of Labor and Statistics (BLS) expecting the field to grow at about 11% per year through 2029 , which is much faster than average.

What does learning strategic management enable me to do next?

Learning strategic management creates a number of career options for you. If you want to start your own business, it provides you with an understanding of how to gain insights that can help your business succeed. If you want to use your expertise to move up at a job you already have, you can present your certifications and show your new skills to your boss by sharing insights based on strategic management principles. If entering a new field is your goal, learning about this type of management ensures you have the know-how and skills to succeed on the job.

How can taking online courses on Coursera help me learn strategic management?

Taking online courses on Coursera can help you learn strategic management by providing you with the opportunity to engage in planning and decision-making sessions through case studies and regular coursework. When you engage in strategy sessions and learn to use tools, such as SWOT analysis, to explore a company's competitive advantage and weaknesses, you gain insights about how a company might make changes in order to increase success. Then, you build on early learning from your courses to learn how to increase decision-making skills and how to develop a growth strategy.

What skills or experience do I need to already have, before starting to learn strategic management?

Before starting to learn strategic management, you need to have strong reading and math skills due to the information you need to understand throughout the course. You need analytical skills to process the information and turn it into something you can apply to each course assignment. You also need to have at least introductory-level leadership skills to build on throughout the time you're studying, while you learn how to manage and inspire others to apply the goals you set and the decisions you make.

What are the benefits of taking an online Strategic Management course?

Online Strategic Management courses offer a convenient and flexible way to enhance your knowledge or learn new Strategic Management skills. Choose from a wide range of Strategic Management courses offered by top universities and industry leaders tailored to various skill levels.

What Strategic Management courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Strategic Management, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Strategic Management Courses - Learn Strategic Management Online

Explore the Strategic Management Course Catalog

IBM
Data Science Fundamentals with Python and SQL
Skills you'll gain: Dashboard, SQL, Descriptive Statistics, Jupyter, Statistical Analysis, Data Analysis, Probability Distribution, Pandas (Python Package), Data Visualization Software, Statistics, Data Visualization, Relational Databases, Statistical Hypothesis Testing, Web Scraping, Databases, Stored Procedure, Automation, Software Development Tools, Data Science, Python Programming
Build toward a degree
4.6
Rating, 4.6 out of 5 stars
71K reviews
Beginner · Specialization · 3 - 6 Months
IBM
IBM AI Foundations for Business
Skills you'll gain: Data Mining, Artificial Intelligence, Generative AI, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Big Data, Information Architecture, Strategic Decision-Making, Cloud Computing, Data Analysis, Data Science, Deep Learning, Digital Transformation, Data Strategy, Data-Driven Decision-Making, Artificial Neural Networks, Business Strategy, Business Process Automation, Technology Strategies, Governance
4.7
Rating, 4.7 out of 5 stars
92K reviews
Beginner · Specialization · 1 - 3 Months
Status: Free
University of Geneva
International Organizations Management
Skills you'll gain: International Relations, Leadership and Management, Strategic Partnership, Marketing, Fundraising, Business Management, Leadership, Governance, Public Policies, Business, Organizational Strategy, Organizational Structure, Political Sciences, Stakeholder Management, Cross-Functional Collaboration
4.8
Rating, 4.8 out of 5 stars
1.9K reviews
Beginner · Course · 1 - 3 Months
Status: New
IBM
Generative AI for Program Managers
Skills you'll gain:
4.7
Rating, 4.7 out of 5 stars
5.8K reviews
Intermediate · Specialization · 1 - 3 Months
Status: AI skills
Meta
Meta Social Media Marketing
Skills you'll gain: Social Media Content, Social Media Marketing, Social Media Management, Social Media, Marketing Analytics, Target Audience, Social Media Strategy, Instagram, Content Creation, Campaign Management, Marketing Effectiveness, Marketing, Performance Analysis, Key Performance Indicators (KPIs), Goal Setting, Advertising, Facebook, Performance Metric, Advertising Campaigns, Presentations
Build toward a degree
4.8
Rating, 4.8 out of 5 stars
21K reviews
Beginner · Professional Certificate · 3 - 6 Months
University of Colorado Boulder
Agile Project Management
Skills you'll gain: User Story, Agile Project Management, Scrum (Software Development), Agile Software Development, Agile Methodology, Engineering Management, Sprint Planning, Organizational Strategy, Virtual Teams
Build toward a degree
4.8
Rating, 4.8 out of 5 stars
382 reviews
Beginner · Course · 1 - 4 Weeks
Status: New
Status: Free
S.P. Jain Institute of Management and Research
Marketing Management
Skills you'll gain: Product Strategy, Strategic Marketing, Marketing Management, Marketing Strategies, Consumer Behaviour, Target Market, Product Lifecycle Management, Integrated Marketing Communications, Marketing Analytics, Brand Strategy, Marketing Channel, Brand Management, Market Analysis, Communication Strategies
4.8
Rating, 4.8 out of 5 stars
6 reviews
Beginner · Course · 1 - 3 Months
University of Virginia
Leading the Modern Day Business
Skills you'll gain: Design Thinking, Digital Transformation, Creative Problem-Solving, New Product Development, Ideation, Business Transformation, Product Management, Technology Strategies, Agile Product Development, Innovation, Creativity, Product Lifecycle Management, Strategic Thinking, Product Improvement, Human Centered Design, Information Technology, Competitive Analysis, Business Analysis, Business Strategy, Cyber Risk
4.7
Rating, 4.7 out of 5 stars
20K reviews
Beginner · Specialization · 3 - 6 Months
Status: Free
Atlassian
Agile with Atlassian Jira
Skills you'll gain: Jira (Software), Agile Methodology, Kanban Principles, Agile Project Management, Lean Methodologies, Backlogs, Sprint Planning, Sprint Retrospectives, User Story, Workflow Management, Issue Tracking, Query Languages, Software Versioning, Administration
4.7
Rating, 4.7 out of 5 stars
9.4K reviews
Beginner · Course · 1 - 4 Weeks
University of Virginia Darden School Foundation
IBM & Darden Digital Strategy
Skills you'll gain: Strategic Thinking, Digital Transformation, Business Strategy, Cloud Computing Architecture, Competitive Analysis, Cloud Services, Business Transformation, Cloud Security, Cloud Infrastructure, Big Data, Cloud Platforms, Data Analysis, Statistical Analysis, Cloud Computing, Artificial Intelligence, Generative AI, Data Ethics, Apache Hadoop, Product Lifecycle Management, Business Technologies
4.7
Rating, 4.7 out of 5 stars
44K reviews
Beginner · Specialization · 3 - 6 Months
IBM
Applied Software Engineering Fundamentals
Skills you'll gain: Software Development Life Cycle, Linux Commands, Unit Testing, Bash (Scripting Language), Shell Script, Git (Version Control System), GitHub, Development Environment, Version Control, File Management, Jupyter, Software Engineering, Software Architecture, Application Deployment, Automation, Flask (Web Framework), Web Scraping, Python Programming, Open Source Technology, Application Development
4.6
Rating, 4.6 out of 5 stars
47K reviews
Beginner · Specialization · 3 - 6 Months
University of California San Diego
Drug Development Product Management
Skills you'll gain: Clinical Trials, Pharmaceuticals, Clinical Research, Commercialization, Regulatory Affairs, Sales Management, Portfolio Management, Bioinformatics, Medical Science and Research, Regulatory Requirements, Strategic Partnership, Product Marketing, Go To Market Strategy, Business Strategies, Healthcare Industry Knowledge, Business Development, Patient Safety, Life Sciences, Marketing Strategy and Techniques, Product Testing
4.6
Rating, 4.6 out of 5 stars
6.3K reviews
Beginner · Specialization · 3 - 6 Months