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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: Free
      Free
      U

      University of London

      How to Finance and Grow Your Startup – Without VC

      Skills you'll gain: Entrepreneurial Finance, Business Modeling, Entrepreneurship, Product Development, Customer Analysis, Growth Strategies, Business Development, Financial Modeling, Customer Acquisition Management, New Business Development, Market Analysis, Revenue Management, Business Strategy, Cash Flows, Strategic Partnership

      4.6
      Rating, 4.6 out of 5 stars
      ·
      469 reviews

      Beginner · Course · 1 - 3 Months

    • C

      CVS Health

      Introduction to Customer Service

      Skills you'll gain: Active Listening, De-escalation Techniques, Customer Service, Empathy, Verbal Communication Skills, Oral Comprehension, Transaction Processing, Customer Complaint Resolution, Retail Store Operations, Problem Solving, Time Management, Oral Expression, Root Cause Analysis, Non-Verbal Communication, Communication, Positivity

      4.7
      Rating, 4.7 out of 5 stars
      ·
      223 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      I

      Insper

      Gestão de Operações

      Skills you'll gain: Operations Management, Quality Management, Process Management, Business Operations, Inventory Management System, Manufacturing Operations, Quality Improvement, Operational Analysis, Process Analysis, Production Management, Operational Efficiency, Production Process, Continuous Improvement Process, Performance Measurement, Business Strategy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      572 reviews

      Beginner · Course · 1 - 3 Months

    • G

      Google Cloud

      Google Sheets

      Skills you'll gain: Google Sheets, Google Workspace, Spreadsheet Software, Excel Formulas, Data Visualization, Version Control, Collaborative Software, Data Management, File Management, Data Sharing, Data Import/Export

      4.7
      Rating, 4.7 out of 5 stars
      ·
      537 reviews

      Beginner · Course · 1 - 3 Months

    • V

      VMware

      Networking and Security Architecture with VMware NSX

      Skills you'll gain: Virtualization, Network Architecture, Disaster Recovery, Software-Defined Networking, Network Security, Computer Networking, Virtual Machines, Firewall, Automation, Information Technology Operations, Application Security, Cloud Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      462 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      S

      Salesforce

      Opportunity Management in Salesforce

      Skills you'll gain: Sales Pipelines, Sales Process, Sales Operations, Order Management, Sales Management, Sales Support, Salesforce, Request For Quotation (RFQ), Product Knowledge, Sales Training, Company, Product, and Service Knowledge, Contract Management, Collaborative Software, Kanban Principles

      4.7
      Rating, 4.7 out of 5 stars
      ·
      226 reviews

      Beginner · Course · 1 - 4 Weeks

    • A

      Arizona State University

      Inglés Empresarial: Gestión y Liderazgo

      Skills you'll gain: Meeting Facilitation, Telephone Skills, Business Writing, Business Communication, Employee Coaching, Organizational Skills, Business Leadership, Delegation Skills, English Language, Leadership and Management, Leadership, Verbal Communication Skills, Recruitment, Team Building, Vocabulary

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.7K reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Colorado System

      Providing Social, Emotional, Behavioral, and Special Education Services in School

      Skills you'll gain: Individualized Education Programs (IEP), Special Education, School Psychology, School Counseling, Student Support and Services, Social and Human Services, Mental Health, Preventative Care, Behavior Management, Positive Behavior Support, Mental and Behavioral Health, Crisis Intervention, Trauma Care, Data Collection

      4.8
      Rating, 4.8 out of 5 stars
      ·
      873 reviews

      Beginner · Course · 1 - 4 Weeks

    • L

      LearnQuest

      Scrum Master Certification: Scrum Methodologies

      Skills you'll gain: User Story, Backlogs, Sprint Planning, Risk Management, Agile Methodology, Management Reporting, Agile Project Management, Performance Reporting, Business Reporting, Prioritization, Project Estimation, Team Oriented, Estimation, Project Performance, Capacity Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      897 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Improving Classroom Management with Class Dojo

      Skills you'll gain: Classroom Management, Parent Communication, Behavior Management, Student Support and Services, Student Engagement, Constructive Feedback, Positive Behavior Support, Education Software and Technology, Working With Children

      4.7
      Rating, 4.7 out of 5 stars
      ·
      137 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      P

      Pontificia Universidad Católica de Chile

      Hacia una práctica constructivista en el aula

      Skills you'll gain: Curriculum Development, Course Development, Classroom Management, Education Software and Technology, Instructional Design, Student-Centred Learning, Instructional Strategies, Learning Theory, Peer Review, Student Engagement, Interpersonal Communications, Cultural Diversity

      4.9
      Rating, 4.9 out of 5 stars
      ·
      1.6K reviews

      Mixed · Course · 1 - 3 Months

    • I

      Illinois Tech

      Project Management for Information Technology and Management

      Skills you'll gain: Scope Management, Quality Management, Resource Planning, Project Risk Management, Stakeholder Management, Cost Management, Communication Strategies, Resource Allocation, Project Management, Cost Estimation, Scheduling, Project Management Life Cycle, Information Technology, Leadership Studies, Project Schedules, Stakeholder Communications, Human Resources Management and Planning, Procurement

      Build toward a degree

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular brand management courses

    • How to Finance and Grow Your Startup – Without VC: University of London
    • Introduction to Customer Service: CVS Health
    • Gestão de Operações: Insper
    • Google Sheets: Google Cloud
    • Networking and Security Architecture with VMware NSX: VMware
    • Opportunity Management in Salesforce: Salesforce
    • Inglés Empresarial: Gestión y Liderazgo : Arizona State University
    • Providing Social, Emotional, Behavioral, and Special Education Services in School: University of Colorado System
    • Scrum Master Certification: Scrum Methodologies: LearnQuest
    • Improving Classroom Management with Class Dojo: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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