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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Hands-On Projects
    Hands-On Projects
    U

    University of Colorado Boulder

    Master of Engineering in Engineering Management

    Skills you'll gain: Prompt Engineering, User Story, New Product Development, Model Based Systems Engineering, Model Evaluation, Failure Analysis, Sustainable Business, Data Mining, Field-Programmable Gate Array (FPGA), Delegation Skills, Real-Time Operating Systems, Object Oriented Design, Sampling (Statistics), Proposal Writing, Supplier Management, Accountability, Data Ethics, Sustainability Reporting, Database Design, Supervised Learning

    Earn a degree

    Degree · 1 - 4 Years

  • E

    EDUCBA

    Analyze Financial Risk Using AI, Markets, and Governance

    Skills you'll gain: Risk Modeling, Financial Systems, Responsible AI, Safety Culture, FinTech

    Intermediate · Course · 1 - 3 Months

  • D

    Duke University

    Machine Learning Foundations for Product Managers

    Skills you'll gain: Deep Learning, Model Evaluation, Unsupervised Learning, Classification And Regression Tree (CART), Machine Learning, Regression Analysis, Artificial Intelligence and Machine Learning (AI/ML), Convolutional Neural Networks, Decision Tree Learning, Computer Vision, Logistic Regression, Supervised Learning, Natural Language Processing, Random Forest Algorithm, Data Science, Predictive Analytics, Algorithms

    4.7
    Rating, 4.7 out of 5 stars
    ·
    776 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    Universitat Politècnica de València

    Fundamentos TIC para negocios: Aplicaciones empresariales

    Skills you'll gain: Business Systems, Business Software, Database Management Systems, Enterprise Resource Planning, Databases, Productivity Software, Information Technology, Microsoft Office, Information Systems, Web Applications, Operating Systems, Web Development, Management Information Systems, Web Servers, Collaborative Software, Computer Systems, Customer Relationship Management, Computer Networking, Supply Chain Management, Spreadsheet Software

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Forecast & Evaluate Market Trends

    Skills you'll gain: Demand Planning, Time Series Analysis and Forecasting, Trend Analysis, Market Trend, Forecasting, Strategic Decision-Making, Predictive Analytics, Data-Driven Decision-Making, Analysis, Performance Measurement, Business Strategy, Prioritization, Market Analysis, Market Opportunities, Performance Analysis, Business Planning, Key Performance Indicators (KPIs), Gap Analysis, Variance Analysis, Business Development

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    International Business

    Skills you'll gain: International Finance, Transportation, Supply Chain, and Logistics, Transportation Operations, Cultural Diversity, Management Training And Development, Supply Chain Planning, Commercial Laws, Logistics Management, Supply Chain Management, Shipping and Receiving, B2B Sales, Market Opportunities, Payment Systems, Risk Management, Generally Accepted Accounting Principles (GAAP), Business Development, Accounting Systems, World History, Business Economics, Market Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    536 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Data Visualization Primer: Tools & Techniques

    Skills you'll gain: Data Storytelling, Seaborn, Data Visualization, Data Presentation, Matplotlib, Interactive Data Visualization, Dashboard, Statistical Visualization, Histogram, Time Series Analysis and Forecasting, Microsoft Excel, Generative AI, Tableau Software, Data-Driven Decision-Making, Business Intelligence, Data Analysis, Business Analytics, Power BI, Google Sheets, Python Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    674 reviews

    Intermediate · Specialization · 1 - 3 Months

  • U

    Universitat Politècnica de València

    Fundamentos TIC para negocios: Ciberseguridad

    Skills you'll gain: Quality Management, Digital Content, Digital Advertising, Information Technology, Security Awareness, Safety and Security, Information Privacy, Cybersecurity, Cyber Attacks, Data Security, Business Technologies, Information Systems, E-Commerce, Global Marketing, Digital Transformation, Business Process, Business Strategy, Intellectual Property

    Beginner · Course · 1 - 3 Months

  • S

    SkillUp

    Data Science for Healthcare

    Skills you'll gain: Forecasting, Classification Algorithms, Dimensionality Reduction

    Intermediate · Specialization · 1 - 3 Months

  • E

    EDUCBA

    Apply Neural Networks for Car Price Prediction

    Skills you'll gain: Exploratory Data Analysis, Feature Engineering, Data Analysis, Data Preprocessing, Model Evaluation, Data Cleansing, Data Transformation, Predictive Modeling, Pandas (Python Package), Applied Machine Learning, Statistical Methods, Regression Analysis, Scikit Learn (Machine Learning Library), Artificial Neural Networks

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Extract, Map, and Analyze Clinical Data

    Skills you'll gain: Epic EMR, Health Informatics, Data Mapping, Clinical Informatics, Clinical Data Management, Data Dictionary, Electronic Data Capture (EDC), Health Information Management, Data Analysis, Patient-centered Care, Electronic Medical Record, Extract, Transform, Load, Data Transformation, Data Integrity, Data Quality, Data Validation, Data Collection, Data Access

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Technology & Software Sales Fundamentals

    Skills you'll gain: Account Strategy, Account Management, Selling Techniques, Technical Sales, Sales Territory Management, Cold Calling, Sales Process, Sales Strategy, Closing (Sales), Customer Relationship Building, Customer Engagement, B2B Sales, Consultative Selling, Customer Relationship Management, Solution Selling, Generative AI Agents, Lead Generation, Overcoming Objections, Return On Investment, Predictive Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    503 reviews

    Intermediate · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Master of Engineering in Engineering Management: University of Colorado Boulder
  • Analyze Financial Risk Using AI, Markets, and Governance: EDUCBA
  • Machine Learning Foundations for Product Managers: Duke University
  • Fundamentos TIC para negocios: Aplicaciones empresariales: Universitat Politècnica de València
  • Forecast & Evaluate Market Trends: Coursera
  • International Business: University of Colorado Boulder
  • Data Visualization Primer: Tools & Techniques: Coursera
  • Fundamentos TIC para negocios: Ciberseguridad: Universitat Politècnica de València
  • Data Science for Healthcare: SkillUp
  • Apply Neural Networks for Car Price Prediction: EDUCBA

Skills you can learn in Marketing

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