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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • I

      IBM

      Cybersecurity Assessment: CompTIA Security+ & CYSA+

      Skills you'll gain: Cyber Security Assessment, Cybersecurity, Security Testing, Cyber Attacks, Vulnerability Management, Incident Response, Network Architecture

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.2K reviews

      Intermediate · Course · 1 - 4 Weeks

    • S

      SkillUp EdTech

      Introduction to Scrum Master Profession

      Skills you'll gain: Sprint Retrospectives, Sprint Planning, Agile Project Management, Meeting Facilitation, Project Management, Agile Methodology, Stakeholder Management, Employee Coaching, Initiative and Leadership, Communication, Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      306 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      University of Copenhagen

      Transformation of the Global Food System

      Skills you'll gain: Waste Minimization, Corporate Sustainability, Supply Chain, Systems Thinking, Environmental Resource Management, Environment, Environmental Science, Innovation, Nutrition and Diet, Public Policies, Small Business Accounting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      985 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Colorado Boulder

      Renewable Energy Technology Fundamentals

      Skills you'll gain: Energy and Utilities, Electrical Power, Engineering, Electric Power Systems, Thermal Management, Basic Electrical Systems, Environmental Issue, Physics, Emerging Technologies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      708 reviews

      Beginner · Course · 1 - 3 Months

    • I

      IE Business School

      Understanding economic policymaking

      Skills you'll gain: Financial Policy, Public Policies, Economics, Economics, Policy, and Social Studies, Tax, International Finance, Policy Analysis, Crisis Management, Fiscal Management, Financial Systems, Supply And Demand, Financial Market

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Michigan

      Leading People and Teams Capstone

      Skills you'll gain: Interviewing Skills, Leadership, Business Leadership, Leadership Development, Team Leadership, Organizational Leadership, Leadership and Management, Professional Development, Recruitment, Talent Management, Self-Awareness, Communication

      4.8
      Rating, 4.8 out of 5 stars
      ·
      534 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      Universidad Nacional Autónoma de México

      Diálisis peritoneal

      Skills you'll gain: Nephrology, Dialysis, Patient Education And Counseling, Chronic Diseases, Home Health Care, Care Management, Nursing Care, Nutrition and Diet, Cleanliness, Patient Safety, Anatomy

      4.9
      Rating, 4.9 out of 5 stars
      ·
      1K reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Michigan

      Accounting for Decision Making

      Skills you'll gain: Bookkeeping, Financial Statements, Accounting, Depreciation, Cash Flows, Balance Sheet, Income Statement, Financial Analysis, Inventory Accounting, Financial Reporting, Accrual Accounting, Business Metrics, Revenue Recognition, Asset Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      468 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of Geneva

      Global Health at the Human-Animal-Ecosystem Interface

      Skills you'll gain: Infectious Diseases, Environmental Science, Natural Resource Management, Epidemiology, Environment, Public Health, Environment Health And Safety, Health Policy, Nutrition and Diet, Microbiology

      4.7
      Rating, 4.7 out of 5 stars
      ·
      354 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      Universidad Nacional Autónoma de México

      Orden y manejo del tiempo

      Skills you'll gain: Organizational Skills, Time Management, Office Management, Calendar Management, Conscientiousness, Office Procedures, Administration, Productivity, Ability To Meet Deadlines, Prioritization, Workflow Management, Business Process, Planning, Business Management, Cleanliness, Goal Setting, Accountability

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.2K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of California, Irvine

      Cómo resolver problemas y tomar decisiones con eficacia

      Skills you'll gain: Critical Thinking, Problem Solving, Complex Problem Solving, Systems Thinking, Analytical Skills, Strategic Decision-Making, Decision Making, Risk Analysis, Root Cause Analysis, Cognitive flexibility, Qualitative Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.8K reviews

      Mixed · Course · 1 - 4 Weeks

    • M

      Macquarie University

      Online Learning Design for Educators

      Skills you'll gain: Video Production, Infographics, Course Development, Multimedia, Discussion Facilitation, Content Creation, Constructive Feedback, Instructional Design, Education Software and Technology, Design Thinking, Learning Management Systems, Design, Graphic and Visual Design, Storytelling, Community Development, Emerging Technologies, Virtual Environment, Collaboration, System Configuration, Safety and Security

      4.7
      Rating, 4.7 out of 5 stars
      ·
      382 reviews

      Beginner · Specialization · 3 - 6 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…107108109…679

    In summary, here are 10 of our most popular brand management courses

    • Cybersecurity Assessment: CompTIA Security+ & CYSA+: IBM
    • Introduction to Scrum Master Profession: SkillUp EdTech
    • Transformation of the Global Food System: University of Copenhagen
    • Renewable Energy Technology Fundamentals: University of Colorado Boulder
    • Understanding economic policymaking: IE Business School
    • Leading People and Teams Capstone: University of Michigan
    • Diálisis peritoneal: Universidad Nacional Autónoma de México
    • Accounting for Decision Making: University of Michigan
    • Global Health at the Human-Animal-Ecosystem Interface: University of Geneva
    • Orden y manejo del tiempo: Universidad Nacional Autónoma de México

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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