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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • G

      Google Cloud

      Achieving Advanced Insights with BigQuery

      Skills you'll gain: SQL, Big Data, Google Cloud Platform, Data Access, Database Architecture and Administration, Performance Tuning, Jupyter, Data Warehousing, Data Security, Data Science, Data Structures

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Course · 1 - 3 Months

    • R

      Rice University

      Introduction to Biology: Ecology, Evolution, & Biodiversity

      Skills you'll gain: Biology, Environment, Microbiology, Life Sciences, Environmental Science, Environmental Issue, Environment and Resource Management, Demography, Natural Resource Management, Anatomy, Molecular Biology, Taxonomy, Estimation, Scientific Methods, Research, Experimentation, Data Collection, Research Methodologies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      199 reviews

      Beginner · Specialization · 3 - 6 Months

    • N

      Novartis

      Introduction to Good Clinical Practice

      Skills you'll gain: Clinical Research, Clinical Trials, Patient Education And Counseling, Healthcare Ethics, Medical Science and Research, Regulatory Compliance, Medical Privacy, Risk Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      346 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      M

      Macquarie University

      Habilidades de Excel para el negocio: Conceptos básicos

      Skills you'll gain: Data Visualization, Microsoft Excel, Spreadsheet Software, Excel Formulas, Data Management, Data Entry, Productivity Software, File Management, Editing

      4.9
      Rating, 4.9 out of 5 stars
      ·
      858 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of California, Davis

      JavaScript for Beginners

      Skills you'll gain: jQuery, Javascript and jQuery, Ajax, Javascript, Data Validation, UI Components, HTML and CSS, Scripting, JSON, Scripting Languages, JavaScript Frameworks, Web Applications, Event-Driven Programming, Web Development Tools, Web Development, Game Design, Application Development, Application Programming Interface (API), Object Oriented Programming (OOP), Animations

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1K reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      Instituto Tecnológico de Aeronáutica

      Princípios de Desenvolvimento Ágil de Software

      Skills you'll gain: User Story, Agile Software Development, Backlogs, Agile Methodology, Scrum (Software Development), Sprint Retrospectives, Test Driven Development (TDD), Requirements Analysis, Sprint Planning, Unified Modeling Language, Software Development Methodologies, Software Engineering, Software Development

      4.6
      Rating, 4.6 out of 5 stars
      ·
      219 reviews

      Intermediate · Course · 1 - 4 Weeks

    • G

      Google

      Google Project Management

      Skills you'll gain: Backlogs, Quality Management, Project Closure, Project Planning, Scope Management, Team Management, Project Scoping, Agile Project Management, Budget Management, Project Risk Management, Milestones (Project Management), Team Leadership, Communication Planning, Agile Software Development, Product Roadmaps, Sprint Retrospectives, Resource Management, Project Management Life Cycle, Change Management, Project Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      356 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • U

      University of California, Davis

      Secure Coding Practices

      Skills you'll gain: Threat Modeling, Open Web Application Security Project (OWASP), Secure Coding, Cryptography, Authentications, Encryption, Penetration Testing, Application Security, Data Security, Security Controls, Vulnerability Assessments, Software Design, C and C++, Vulnerability Management, Authorization (Computing), Java, Linux, Programming Principles, Debugging, Security Engineering

      4.5
      Rating, 4.5 out of 5 stars
      ·
      591 reviews

      Intermediate · Specialization · 3 - 6 Months

    • I

      IBM

      Business Intelligence (BI) Essentials

      Skills you'll gain: Business Intelligence, Data-Driven Decision-Making, Data Mining, Business Analytics, Data Analysis, Statistical Visualization, Data Management, Data Collection, Data Warehousing, Data Wrangling, Extract, Transform, Load, Data Visualization Software, Data Transformation, Key Performance Indicators (KPIs)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      290 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of Pennsylvania

      Exploring Renewable Energy Schemes

      Skills you'll gain: Electric Power Systems, Electrical Power, Electrical Systems, Energy and Utilities, Electrical Safety, Environmental Regulations, Power Electronics, Electrical Equipment, Hydraulics, Basic Electrical Systems, Thermal Management, Equipment Design, Control Systems, Engineering, Semiconductors, Electronic Components, Physics, Applied Mathematics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      640 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Introduction to HTML

      Skills you'll gain: Hypertext Markup Language (HTML), Front-End Web Development, Web Design and Development, Web Development, Web Development Tools, Web Applications, Web Content, Integrated Development Environments

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.1K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • S

      SkillUp EdTech

      Product Management: Initial Product Strategy and Plan

      Skills you'll gain: Product Lifecycle Management, Product Roadmaps, Product Management, Product Planning, New Product Development, Product Strategy, Project Management Life Cycle, Agile Product Development, Business Planning, User Requirements Documents, Team Building, Competitive Analysis, Market Research, Market Analysis, Marketing Strategies, Risk Management, Financial Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      127 reviews

      Beginner · Course · 1 - 3 Months

    Brand Management learners also search

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    1…109110111…679

    In summary, here are 10 of our most popular brand management courses

    • Achieving Advanced Insights with BigQuery: Google Cloud
    • Introduction to Biology: Ecology, Evolution, & Biodiversity: Rice University
    • Introduction to Good Clinical Practice: Novartis
    • Habilidades de Excel para el negocio: Conceptos básicos: Macquarie University
    • JavaScript for Beginners: University of California, Davis
    • Princípios de Desenvolvimento Ágil de Software: Instituto Tecnológico de Aeronáutica
    • Google Project Management: Google
    • Secure Coding Practices: University of California, Davis
    • Business Intelligence (BI) Essentials: IBM
    • Exploring Renewable Energy Schemes: University of Pennsylvania

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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