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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • U

    Universitat Politècnica de València

    Fundamentos TIC para negocios: Ciberseguridad

    Skills you'll gain: Quality Management, Digital Content, Digital Advertising, Information Technology, Security Awareness, Safety and Security, Information Privacy, Cybersecurity, Cyber Attacks, Data Security, Business Technologies, Information Systems, E-Commerce, Global Marketing, Digital Transformation, Business Process, Business Strategy, Intellectual Property

    Beginner · Course · 1 - 3 Months

  • P

    Packt

    Excel 365 Advanced – Power Features and Automation

    Skills you'll gain: Excel Macros, Microsoft Copilot, Pivot Tables And Charts, Excel Formulas, Microsoft Excel, ChatGPT, Data Import/Export, Data Modeling, Data Analysis, Data Transformation, Data Cleansing, Data Integration, Visual Basic (Programming Language)

    Advanced · Course · 1 - 3 Months

  • S

    SkillUp

    Data Science for Healthcare

    Skills you'll gain: Forecasting, Classification Algorithms, Dimensionality Reduction

    Intermediate · Specialization · 1 - 3 Months

  • U

    University of London

    Narrative Foundations for Immersive Media and Video Games

    Skills you'll gain: Game Design, User Story, Virtual Reality, Storytelling, Augmented and Virtual Reality (AR/VR), Interactive Design, Persona (User Experience), Storyboarding, Virtual Environment, Experience Design

    Beginner · Course · 1 - 3 Months

  • U

    University of California, Santa Barbara

    How Audits Work

    Skills you'll gain: Audit Planning, Auditing, Financial Auditing, Generally Accepted Auditing Standards, Risk Analysis, Risk Management, Internal Controls, Analysis, Strategic Planning, Financial Statement Analysis

    Intermediate · Course · 1 - 4 Weeks

  • M

    Microsoft

    Extract, Transform and Load Data in Power BI

    Skills you'll gain: Extract, Transform, Load, Power BI, Data Integrity, Data Validation, Data Transformation, Data Cleansing, Data Storage, Data Quality, Data Analysis, Data Manipulation, Data Integration, Data Storage Technologies, Data Import/Export

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1K reviews

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Apply Neural Networks for Car Price Prediction

    Skills you'll gain: Exploratory Data Analysis, Feature Engineering, Data Analysis, Data Preprocessing, Model Evaluation, Data Cleansing, Data Transformation, Predictive Modeling, Pandas (Python Package), Applied Machine Learning, Statistical Methods, Regression Analysis, Scikit Learn (Machine Learning Library), Artificial Neural Networks

    Beginner · Course · 1 - 4 Weeks

  • S

    Simplilearn

    Measuring and Analyzing Process Performance Training

    Skills you'll gain: Process Capability, Lean Six Sigma, Root Cause Analysis, Statistics, Process Mapping, Process Analysis, Performance Measurement, Statistical Methods, Statistical Process Controls, Descriptive Statistics, Process Improvement, Performance Analysis, Statistical Analysis, Data Analysis, Failure Mode And Effects Analysis, Risk Analysis, Verification And Validation, Systems Of Measurement, Probability Distribution

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Optimize Growth: Map and Evaluate ROI

    Skills you'll gain: Return On Investment, Revenue Forecasting, Variance Analysis, Growth Strategies, Marketing Effectiveness, Performance Analysis, Business Development, Performance Measurement, Business Planning, Gap Analysis, Business Strategy, Market Opportunities, Key Performance Indicators (KPIs), Data-Driven Decision-Making, Product Development

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Automate Stakeholder Updates

    Skills you'll gain: Stakeholder Communications, Slack (Software), Stakeholder Engagement, Project Management Software, Email Automation, Stakeholder Analysis, AI Personalization, Project Coordination, Drive Engagement, Communication Strategies, Strategic Communication, Workflow Management, Customer Engagement, Automation

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Microsoft Azure Data Fundamentals DP-900 Exam Prep

    Skills you'll gain: Azure Synapse Analytics, Microsoft Azure, Power BI, Databricks, Data Processing, Database Administration, Data Warehousing, Database Systems, Databases, Cloud Services, Data Architecture, NoSQL, Relational Databases, Cloud Storage, MySQL, Data Store, SQL, Database Management, Data Storage, Data Lakes

    4.6
    Rating, 4.6 out of 5 stars
    ·
    902 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Design and Analyze Impactful Market Surveys

    Skills you'll gain: Survey Creation, Surveys, User Feedback, Data Storytelling, Quantitative Research, Data Analysis, Data Presentation, Market Research, Statistical Analysis, Statistical Hypothesis Testing, User Centered Design, Business Research, Data Collection

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Fundamentos TIC para negocios: Ciberseguridad: Universitat Politècnica de València
  • Excel 365 Advanced – Power Features and Automation: Packt
  • Data Science for Healthcare: SkillUp
  • Narrative Foundations for Immersive Media and Video Games: University of London
  • How Audits Work: University of California, Santa Barbara
  • Extract, Transform and Load Data in Power BI: Microsoft
  • Apply Neural Networks for Car Price Prediction: EDUCBA
  • Measuring and Analyzing Process Performance Training : Simplilearn
  • Optimize Growth: Map and Evaluate ROI: Coursera
  • Automate Stakeholder Updates: Coursera

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Social Media Marketing (9)
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