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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Data Visualization Primer: Tools & Techniques

    Skills you'll gain: Data Storytelling, Seaborn, Data Visualization, Data Presentation, Matplotlib, Interactive Data Visualization, Dashboard, Statistical Visualization, Histogram, Time Series Analysis and Forecasting, Microsoft Excel, Generative AI, Tableau Software, Data-Driven Decision-Making, Business Intelligence, Data Analysis, Business Analytics, Power BI, Google Sheets, Python Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    674 reviews

    Intermediate · Specialization · 1 - 3 Months

  • S

    SkillsBooster Academy

    Project Management with AI

    Skills you'll gain: Prompt Engineering, Data Ethics, Responsible AI, Project Management, AI Enablement, AI Security, Artificial Intelligence, Google Gemini, Microsoft Copilot, ChatGPT, Project Planning, Generative AI, Governance, Stakeholder Management, Leadership, Team Management, Risk Management, Data Analysis, Decision Making, Communication

    Beginner · Course · 1 - 3 Months

  • L

    LearnQuest

    Close, Negotiate, and Amplify Virtual Sales Success

    Skills you'll gain: Overcoming Objections, Closing (Sales), Sales, Sales Training, Sales Strategy, Sales Process, Negotiation, Customer Success Management, Customer Relationship Building, Customer Relationship Management, Customer Retention, Contract Management, Stakeholder Engagement

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    アプリケーションに適した Google Cloud データベースの選択

    Skills you'll gain: Google Cloud Platform, Generative AI, Vector Databases, NoSQL, Scalability, Databases, Data Structures, Relational Databases, Transaction Processing, Analytics, Data Migration

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Financial Data Analysis with Excel, Python and Power BI

    Skills you'll gain: Data Cleansing, Power BI, Dashboard, Statistical Analysis, Data Quality, R Programming, Budgeting, Data Import/Export, Excel Formulas, Microsoft Excel, Financial Analysis, Data Analysis, Data Transformation, Pandas (Python Package), Financial Modeling, Pivot Tables And Charts, Business Intelligence, Extract, Transform, Load, Performance Analysis, Data Modeling

    Intermediate · Course · 3 - 6 Months

  • M

    Microsoft

    Microsoft Python Development

    Skills you'll gain: Web Scraping, Data Structures, Git (Version Control System), Generative AI, Version Control, Matplotlib, Devops Tools, Plotly, DevOps, Agile Methodology, Web Development, Data Ethics, Flask (Web Framework), Data Visualization, Scripting, GitHub, Debugging, Data Analysis, Automation, Cloud Computing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    662 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • U

    University of Colorado Boulder

    Introduction to Public Relations and the Media

    Skills you'll gain: Press Releases, Strategic Communication, Public Relations, Media Relations, Crisis Management, Marketing and Public Relations, Marketing Communications, Media and Communications, Corporate Communications, Communication Strategies, Corporate Sustainability, Social Media, Target Audience, Journalism, Media Strategy, Content Performance Analysis, Writing, Branding, Brand Management, Business Ethics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    777 reviews

    Beginner · Specialization · 3 - 6 Months

  • I

    IBM

    Generative AI Engineering with LLMs

    Skills you'll gain: Prompt Engineering, Large Language Modeling, Retrieval-Augmented Generation, Generative AI, Generative Model Architectures, PyTorch (Machine Learning Library), Generative AI Agents, Vector Databases, LLM Application, Generative Adversarial Networks (GANs), Embeddings, Natural Language Processing, Hugging Face, Transfer Learning, Data Pipelines, Recurrent Neural Networks (RNNs), Data Ethics, Data Preprocessing, Artificial Intelligence, Text Mining

    4.5
    Rating, 4.5 out of 5 stars
    ·
    946 reviews

    Intermediate · Specialization · 3 - 6 Months

  • S

    Starweaver

    Strategic Cyber Effects Management

    Skills you'll gain: Cyber Security Strategy, Cyber Operations, Cyber Threat Intelligence, MITRE ATT&CK Framework, Cyber Security Assessment, Cyber Risk, Incident Response, Cyber Attacks, Campaign Management, Key Performance Indicators (KPIs), Risk Analysis, Performance Measurement, Resilience, Strategic Decision-Making, Business Metrics, Coordination, Strategic Marketing

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Develop Lead Tracking

    Skills you'll gain: Sales Process, B2B Sales, Sales Pipelines, Customer Relationship Management (CRM) Software, Lead Generation, Sales Management, Sales Strategy, HubSpot CRM, Customer Relationship Management, Data Quality, Data Cleansing, Data-Driven Decision-Making, AI Enablement, Data Maintenance, Forecasting

    Intermediate · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Apply and Analyze Data Using SAS PROC SQL

    Skills you'll gain: SQL, SAS (Software), Stored Procedure, Metadata Management, Data Integrity, Query Languages, Relational Databases, Data Manipulation, Data Analysis Software, Data Transformation, Data-Driven Decision-Making, Performance Tuning, Data Governance, Scripting, Debugging, Data Wrangling, Database Management, Data Analysis, Computational Logic, Data Management

    Beginner · Specialization · 3 - 6 Months

  • W

    Whizlabs

    Getting Started with Azure Data Solutions

    Skills you'll gain: Azure Synapse Analytics, Microsoft Azure, Data Lakes, Databricks, Data Pipelines, Data Architecture, Apache Spark, Data Storage Technologies, Big Data, Cloud Storage, Data Infrastructure, Data Storage, Data Processing, Microsoft SQL Servers, Data Integration, Event-Driven Programming, Extract, Transform, Load, Operational Databases, Real Time Data, System Monitoring

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Data Visualization Primer: Tools & Techniques: Coursera
  • Project Management with AI: SkillsBooster Academy
  • Close, Negotiate, and Amplify Virtual Sales Success: LearnQuest
  • アプリケーションに適した Google Cloud データベースの選択: Google Cloud
  • Financial Data Analysis with Excel, Python and Power BI : Coursera
  • Microsoft Python Development: Microsoft
  • Introduction to Public Relations and the Media: University of Colorado Boulder
  • Generative AI Engineering with LLMs: IBM
  • Strategic Cyber Effects Management: Starweaver
  • Develop Lead Tracking: Coursera

Skills you can learn in Marketing

Market (economics) (28)
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Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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