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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    Real Madrid Graduate School Universidad Europea

    Futuro de los datos y la tecnología - Echar un vistazo

    Skills you'll gain: Large Language Modeling, Image Analysis, Real Time Data, Computer Vision, Advanced Analytics, AI Enablement, Reinforcement Learning, Data Analysis, Data-Driven Decision-Making, Artificial Intelligence, Analysis, Machine Learning, Automation, Data Presentation, Natural Language Processing, Supervised Learning, Innovation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Google

    Go Beyond the Numbers: Translate Data into Insights

    Skills you'll gain: Data Storytelling, Exploratory Data Analysis, Data Visualization, Data Visualization Software, Data Transformation, Data Presentation, Data Ethics, Tableau Software, Data Analysis, Data Manipulation, Data Preprocessing, Data Cleansing, Pandas (Python Package), Data Validation, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
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    891 reviews

    Advanced · Course · 1 - 3 Months

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    Coursera

    Analyze Agent Performance: Build and Test

    Skills you'll gain: Statistical Hypothesis Testing, AI Workflows, LangChain, Generative AI Agents, CrewAI, Statistical Methods, Statistical Analysis, Data Transformation, Agentic systems, Statistical Inference, Business Intelligence, Performance Testing, Key Performance Indicators (KPIs), Data-Driven Decision-Making, Performance Metric, Descriptive Analytics, Business Metrics, Data Analysis, Correlation Analysis, Event Monitoring

    Intermediate · Course · 1 - 4 Weeks

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    National Taiwan University

    Operations Research

    Skills you'll gain: Operations Research, Mathematical Modeling, Process Optimization, Report Writing, Network Model, Applied Mathematics, Process Improvement and Optimization, Business Modeling, Industrial Engineering, Linear Algebra, Numerical Analysis, Operations Management, Applied Machine Learning, Resource Allocation, Case Studies, Engineering Calculations, Algorithms, Feasibility Studies, Project Design, Business Analytics

    4.8
    Rating, 4.8 out of 5 stars
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    722 reviews

    Beginner · Specialization · 3 - 6 Months

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    Coursera

    Jira for Quality Assurance Testing

    Skills you'll gain: Software Quality Assurance, Quality Assurance, Software Testing, Jira (Software), Regression Testing, Functional Testing, Test Planning, Test Case, Usability Testing, Technical Communication, Issue Tracking, Agile Methodology, Software Documentation, Software Development, Agile Project Management, Risk Management, User Interface and User Experience (UI/UX) Design, Data Analysis, Problem Solving

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Analyze Data: Visualize, Summarize, and R

    Skills you'll gain: Exploratory Data Analysis, Financial Data, Data Analysis, Package and Software Management, R Programming, R (Software), Statistical Analysis, Expense Management, Financial Analysis, Tidyverse (R Package), Data Manipulation, Statistical Visualization, Data Import/Export

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    IBM

    Business Intelligence (BI) Essentials

    Skills you'll gain: Business Intelligence, Data-Driven Decision-Making, Data Mining, Business Analytics, Data Analysis, Data Management, Data Visualization, Data Warehousing, Data Wrangling, Extract, Transform, Load, Statistical Analysis, Data Visualization Software, Key Performance Indicators (KPIs)

    4.7
    Rating, 4.7 out of 5 stars
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    409 reviews

    Beginner · Course · 1 - 3 Months

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    Johns Hopkins University

    Practical Machine Learning

    Skills you'll gain: Model Evaluation, Predictive Modeling, Machine Learning Algorithms, Statistical Machine Learning, Feature Engineering, Supervised Learning, Predictive Analytics, Applied Machine Learning, Data Preprocessing, R Programming, Classification Algorithms, Machine Learning, Random Forest Algorithm, Regression Analysis, Exploratory Data Analysis, Data Wrangling

    4.5
    Rating, 4.5 out of 5 stars
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    3.3K reviews

    Mixed · Course · 1 - 4 Weeks

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    Microsoft

    AI-Enhanced Prospecting and Sales Techniques

    Skills you'll gain: Selling Techniques, Sales Prospecting, Microsoft Copilot, Sales Presentations, Sales Strategy, Sales, AI Personalization, Prospecting and Qualification, Customer Analysis, Lead Generation, Customer Insights, AI Enablement, Presentations, Microsoft PowerPoint, Customer Relationship Management (CRM) Software, Quality Control

    Advanced · Course · 1 - 4 Weeks

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    University of California, Davis

    Fundamentals of GIS

    Skills you'll gain: ArcGIS, GIS Software, Geographic Information Systems, Data Sharing, Spatial Analysis, Metadata Management, Data Quality, Data Visualization, Data Visualization Software, Data Analysis, File Management

    4.8
    Rating, 4.8 out of 5 stars
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    5.9K reviews

    Beginner · Course · 1 - 4 Weeks

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    Packt

    Web Development Fundamentals

    Skills you'll gain: Cascading Style Sheets (CSS), Debugging, jQuery, Hypertext Markup Language (HTML), Javascript, Development Environment, UI Components, User Interface (UI), Animations

    Beginner · Course · 1 - 3 Months

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    Logical Operations

    Python Data Science: pandas, Matplotlib, and Seaborn

    Skills you'll gain: Seaborn, Matplotlib, Data Transformation, Plot (Graphics), Pandas (Python Package), Data Manipulation, Data Visualization Software, NumPy, Data Visualization, Data Analysis, Scatter Plots, Data Science, Jupyter, Graphing, Data Processing, Box Plots, Python Programming, Computer Programming, Computer Programming Tools, Software Development

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Futuro de los datos y la tecnología - Echar un vistazo : Real Madrid Graduate School Universidad Europea
  • Go Beyond the Numbers: Translate Data into Insights: Google
  • Analyze Agent Performance: Build and Test: Coursera
  • Operations Research: National Taiwan University
  • Jira for Quality Assurance Testing: Coursera
  • Analyze Data: Visualize, Summarize, and R: Coursera
  • Business Intelligence (BI) Essentials: IBM
  • Practical Machine Learning: Johns Hopkins University
  • AI-Enhanced Prospecting and Sales Techniques: Microsoft
  • Fundamentals of GIS: University of California, Davis

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