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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • E

    EDUCBA

    Analyze & Visualize Data Using Advanced Excel

    Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Spreadsheet Software, Data Visualization Software, Excel Formulas, Dashboard, Data Analysis, Business Analytics, Data Manipulation, Exploratory Data Analysis, Trend Analysis, Graphing, Technical Analysis

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Sharpen Team Comms

    Skills you'll gain: Concision, Slack (Software), Teamwork, Team Building, Internal Communications, Team Oriented, Interpersonal Communications, Team Performance Management, Communication, Communication Strategies, Business Writing, Writing, Project Documentation, Cross-Functional Team Leadership, Project Coordination

    Intermediate · Course · 1 - 4 Weeks

  • U

    Universidad Nacional Autónoma de México

    Fundamentos Estratégicos Empresariales

    Skills you'll gain: Business Planning, ISO 9000 Series, Strategic Marketing, Organizational Strategy, Marketing, Governance, Quality Management Systems, Stakeholder Analysis, Corporate Strategy, Financial Analysis, Marketing Planning, Financial Statements, Working Capital, Operations Management, Organizational Structure, Financial Data, Business Strategies, Market Analysis, Quality Management, Business Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.7K reviews

    Beginner · Specialization · 3 - 6 Months

  • I

    IBM

    Introduction to Data Engineering

    Skills you'll gain: Extract, Transform, Load, Data Architecture, Data Pipelines, Big Data, Data Storage Technologies, Data Storage, Relational Databases, Data Integration, Apache Hadoop, Data Warehousing, Databases, Data Lakes, SQL, Data Governance, Apache Spark, Data Security, NoSQL, Data Transformation, Data Science

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.6K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Bestseller
    Bestseller
    T

    Tableau Learning Partner

    Tableau Business Intelligence Analyst

    Skills you'll gain: Data Storytelling, Exploratory Data Analysis, Requirements Elicitation, Data Presentation, Data Governance, Data Ethics, Tableau Software, Business Analysis, Data Literacy, Data Visualization, Data Preprocessing, Data Visualization Software, Data Warehousing, Business Metrics, Dashboard, Extract, Transform, Load, Data Analysis, Spatial Data Analysis, Interactive Data Visualization, Data Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.2K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • C

    Coursera

    Embed Everything

    Skills you'll gain: Embeddings, PyTorch (Machine Learning Library), Feature Engineering, Data Preprocessing, Scikit Learn (Machine Learning Library), NumPy, Unstructured Data, Applied Machine Learning, Matplotlib, Natural Language Processing, Semantic Web, Pandas (Python Package), Dimensionality Reduction, Machine Learning Methods, Scripting, Model Evaluation, Text Mining, Data Transformation, Machine Learning, Data Visualization

    Intermediate · Course · 1 - 4 Weeks

  • K

    Knowledge Accelerators

    Change Management Fundamentals: ADKAR for Beginners

    Skills you'll gain: Change Management, Organizational Change, Business Transformation, Culture Transformation, People Management, Communication Strategies, Organizational Leadership, Strategic Communication, Leadership Development, Team Leadership, Adaptability, Influencing, Stakeholder Management, Employee Engagement, Stakeholder Engagement, Business Planning

    Beginner · Course · 1 - 4 Weeks

  • D

    Dr. Jonathan Reichental

    Governing Data in the Intelligence Age

    Skills you'll gain: Data Governance, Data Management, Governance, Data Ethics, Data Quality, Data Dictionary, Governance Risk Management and Compliance, Data Modeling, Data Integrity, Data Security, General Data Protection Regulation (GDPR), Responsible AI, Information Privacy, Risk Management, Data Transformation, Regulatory Compliance, Data Science, Data Pipelines, Cyber Security Policies, Cybersecurity

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Forecast Business Metrics: Uncover Value Drivers

    Skills you'll gain: Supervised Learning, Financial Forecasting, Forecasting, Applied Machine Learning, Predictive Modeling, Predictive Analytics, Model Evaluation, Business Analytics, Data-Driven Decision-Making, Data Presentation, Business Metrics, Performance Analysis, Regression Analysis, Feature Engineering, Data Science, Stakeholder Communications, Exploratory Data Analysis

    Intermediate · Course · 1 - 4 Weeks

  • I

    IBM

    Product Management: An Introduction

    Skills you'll gain: Product Lifecycle Management, Product Management, Project Management, Product Development, Product Strategy, Portfolio Management, Value Propositions, Stakeholder Management, Cross-Functional Collaboration, Market Research, Business Acumen

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.4K reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Minnesota

    Recruiting, Hiring, and Onboarding Employees

    Skills you'll gain: Workforce Planning, Employee Onboarding, Recruitment, Recruitment Strategies, Full Cycle Recruitment, Talent Acquisition, Job Analysis, Human Resources, Employee Engagement, Talent Sourcing, Interviewing Skills, Decision Making, Diversity and Inclusion

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.7K reviews

    Mixed · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Analyze and Predict Shipping Time Using Machine Learning

    Skills you'll gain: Feature Engineering, Data Preprocessing, Model Evaluation, Customer Demand Planning, Inventory Management System, Logistics, Forecasting, Exploratory Data Analysis, Supply Chain, Data Quality, Predictive Modeling, Applied Machine Learning, Correlation Analysis, Transportation Operations, Statistical Analysis, Data Analysis, Machine Learning

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Analyze & Visualize Data Using Advanced Excel: EDUCBA
  • Sharpen Team Comms: Coursera
  • Fundamentos Estratégicos Empresariales: Universidad Nacional Autónoma de México
  • Introduction to Data Engineering: IBM
  • Tableau Business Intelligence Analyst: Tableau Learning Partner
  • Embed Everything: Coursera
  • Change Management Fundamentals: ADKAR for Beginners: Knowledge Accelerators
  • Governing Data in the Intelligence Age: Dr. Jonathan Reichental
  • Forecast Business Metrics: Uncover Value Drivers: Coursera
  • Product Management: An Introduction: IBM

Skills you can learn in Marketing

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