What skills can I learn in marketing analytics courses on Coursera?

Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including: Fundamental and advanced techniques in data analysis and statistical modeling Tools and technologies for measuring and improving marketing effectiveness Strategies for translating data insights into actionable marketing tactics Understanding of consumer behavior and market trends through data Skills to use popular analytics software like Google Analytics and Tableau

Do I need prior experience in marketing or analytics to start these courses?

Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds: No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling. Intermediate courses cater to those with some understanding of marketing principles and basic analytics. Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.

What certifications and credentials can I earn through marketing analytics courses on Coursera?

Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile: Certificates of completion for individual courses demonstrating mastery of specific topics Professional certificates that prepare learners for analytics roles in marketing departments Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements

What career opportunities are available with skills in marketing analytics?

Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to: Serve as Marketing Analysts who support data-driven decision making Work as Customer Insight Analysts to optimize customer engagement strategies Become Digital Marketing Managers who use data to shape online marketing efforts Excel as Business Intelligence Analysts who influence policy and strategic directions Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.

How can I purchase marketing analytics training courses for my team?

Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.

Top Marketing Analytics Courses - Learn Marketing Analytics Online

Explore the Marketing Analytics Course Catalog

The State University of New York
Launch Your Online Business
Skills you'll gain: Branding, Marketing and Public Relations, Entrepreneurship, Content Creation, Video Production, Marketing, Copywriting, Business Modeling, Presentations, Customer Engagement, Value Propositions, E-Commerce, Web Design and Development, Photography, Persona Development
4.7
Rating, 4.7 out of 5 stars
833 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Google
Ask Questions to Make Data-Driven Decisions
Skills you'll gain: Spreadsheet Software, Stakeholder Communications, Dashboard, Data-Driven Decision-Making, Data Analysis, Analytical Skills, Data Presentation, Business Analysis, Expectation Management, Quantitative Research, Communication
4.7
Rating, 4.7 out of 5 stars
34K reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
IBM
IBM Product Manager
Skills you'll gain: Usability Testing, New Product Development, Product Management, Product Lifecycle Management, Agile Software Development, Product Development, Innovation, Product Roadmaps, Agile Methodology, Kanban Principles, Product Planning, Product Strategy, Product Testing, Project Management Life Cycle, Agile Project Management, User Story, Stakeholder Engagement, Sprint Retrospectives, Stakeholder Management, Competitive Analysis
4.8
Rating, 4.8 out of 5 stars
3.5K reviews
Beginner · Professional Certificate · 3 - 6 Months
Status: Free Trial
University of Michigan
Foundations of Sports Analytics: Data, Representation, and Models in Sports
Skills you'll gain: Statistical Methods, Regression Analysis, Data Cleansing, Statistical Hypothesis Testing, Correlation Analysis, Matplotlib, Data Manipulation, Data Visualization, Statistical Analysis, Scatter Plots, Probability & Statistics, R Programming, Data Analysis, Descriptive Statistics, Pandas (Python Package), Python Programming
4.4
Rating, 4.4 out of 5 stars
187 reviews
Intermediate · Course · 1 - 3 Months
Status: Free Trial
The Museum of Modern Art
Fashion as Design
Skills you'll gain: Culture, Cultural Diversity, Aesthetics, Innovation, Design, Art History, Environmental Issue, Research, Sociology, Design Thinking, Creativity, World History
4.8
Rating, 4.8 out of 5 stars
2.9K reviews
Beginner · Course · 1 - 3 Months
Coursera Instructor Network
Digital Marketing Trends
Skills you'll gain: Digital Advertising, Campaign Management, Brand Management, Marketing Strategies, Brand Awareness, Digital Media Strategy, MarTech, Customer Engagement, Social Media Marketing, Marketing, Digital Marketing, Consumer Behaviour, Content Creation, Market Trend, Social Media Management
4.5
Rating, 4.5 out of 5 stars
86 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Duke University
Business Metrics for Data-Driven Companies
Skills you'll gain: Business Analytics, Business Metrics, Analytics, Business Process Improvement, Business Intelligence, Tableau Software, Data Analysis, Big Data, Key Performance Indicators (KPIs), Spreadsheet Software, Web Analytics, Data-Driven Decision-Making, Business Strategy, Digital Transformation, E-Commerce, Financial Services, SQL
4.6
Rating, 4.6 out of 5 stars
8.4K reviews
Mixed · Course · 1 - 3 Months
Status: Free Trial
IBM
Python for Data Science, AI & Development
Skills you'll gain: Jupyter, Automation, Web Scraping, Python Programming, Data Manipulation, Data Import/Export, Scripting, Data Structures, Data Processing, Data Collection, Application Programming Interface (API), Pandas (Python Package), Programming Principles, NumPy, Object Oriented Programming (OOP), Computer Programming
4.6
Rating, 4.6 out of 5 stars
41K reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
Meta
Python Data Analytics
Skills you'll gain: Pandas (Python Package), Data Analysis, Exploratory Data Analysis, Data Modeling, Data Manipulation, Jupyter, Data Processing, Matplotlib, Programming Principles, Data Cleansing, Data Visualization Software, Python Programming, Scripting
4.3
Rating, 4.3 out of 5 stars
199 reviews
Beginner · Course · 1 - 3 Months
Status: Free
Coursera Project Network
Use Mailchimp to Build an E-mail Marketing Campaign
Skills you'll gain: Email Marketing, Newsletters, Direct Marketing, Campaign Management, Content Marketing, Marketing Materials, Target Audience
4.5
Rating, 4.5 out of 5 stars
367 reviews
Beginner · Guided Project · Less Than 2 Hours
Status: Free Trial
Rutgers the State University of New Jersey
Supply Chain Analytics
Skills you'll gain: Competitive Analysis, Supply Chain, Supply Chain Management, Market Share, Benchmarking, Transportation, Supply Chain, and Logistics, Customer experience improvement, Analytics, Financial Analysis, Inventory Management System, Data Analysis, Cost Estimation, Data-Driven Decision-Making, Cost Reduction
4.7
Rating, 4.7 out of 5 stars
805 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free
Goldman Sachs
Digital Marketing Strategy with Goldman Sachs 10,000 Women
Skills you'll gain: Social Media Campaigns, Social Media, Paid media, Digital Media Strategy, Online Advertising, Search Engine Marketing, Digital Advertising, Digital Marketing, Pay Per Click Advertising, Marketing Strategy and Techniques, Owned Media, Marketing Planning, Earned Media
4.7
Rating, 4.7 out of 5 stars
697 reviews
Mixed · Course · 1 - 4 Weeks