• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      M

      Meta

      Introduction to Data Management

      Skills you'll gain: Data Management, Data Collection, Data Governance, Data Analysis, Information Privacy, Data Quality, Data Storage, Data Security, Data-Driven Decision-Making, Data Architecture, Data Visualization Software, Big Data, Machine Learning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      99 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Principal Component Analysis with NumPy

      Skills you'll gain: Exploratory Data Analysis, NumPy, Data Visualization, Data Analysis, Seaborn, Matplotlib, Cloud Computing, Jupyter, Dimensionality Reduction, Data Science, Unsupervised Learning, Applied Machine Learning, Python Programming, Linear Algebra

      4.6
      Rating, 4.6 out of 5 stars
      ·
      295 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Ethics, Culture, and Global Perspectives

      Skills you'll gain: Business Ethics, Cultural Sensitivity, Cultural Diversity, Brand Management, Culture, Cultural Responsiveness, Global Marketing, Branding, Brand Strategy, Corporate Sustainability, Intercultural Competence, Decision Making, Stakeholder Management, Environmental Social And Corporate Governance (ESG), Consumer Behaviour

      4.7
      Rating, 4.7 out of 5 stars
      ·
      209 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Medir y optimizar campañas de marketing en redes sociales

      Skills you'll gain: Data Storytelling, Social Media Campaigns, Social Media Marketing, Marketing Effectiveness, Social Media, Advertising Campaigns, Social Media Strategy, Social Media Management, Marketing Analytics, Campaign Management, Marketing Budgets, Digital Advertising, Content Performance Analysis, Marketing, A/B Testing, Facebook, Advertising, Return On Investment, Cross-Channel Marketing, Verbal Communication Skills

      4.9
      Rating, 4.9 out of 5 stars
      ·
      212 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Aptly

      Advertising and E-commerce on TikTok

      Skills you'll gain: TikTok, Content Performance Analysis, Performance Measurement, Web Analytics, Advertising, Digital Media Strategy, Advertising Campaigns, Performance Analysis, Performance Metric, Digital Advertising, Marketing Analytics, Marketing, Marketing Strategies, E-Commerce, Social Media Marketing, Campaign Management, Market Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      63 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Marketing Mix Implementation Capstone

      Skills you'll gain: Strategic Decision-Making, Brand Management, Marketing Strategies, Branding, Data-Driven Decision-Making, Marketing Communications, Product Management, Product Marketing, Marketing, Marketing Channel, Market Dynamics, Go To Market Strategy

      4.5
      Rating, 4.5 out of 5 stars
      ·
      113 reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      ChatGPT for Beginners: Using AI for Market Research

      Skills you'll gain: ChatGPT, Market Research, Market Analysis, Marketing, Prompt Engineering, Language Interpretation, Translation, and Studies, Generative AI, Marketing Collateral, Content Marketing

      4.4
      Rating, 4.4 out of 5 stars
      ·
      78 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Recommender Systems: Evaluation and Metrics

      Skills you'll gain: Performance Metric, Data Collection, Performance Measurement, Benchmarking, Usability Testing, A/B Testing, Analysis, Data-Driven Decision-Making, Predictive Analytics, Customer Engagement

      4.4
      Rating, 4.4 out of 5 stars
      ·
      235 reviews

      Mixed · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Mastering Data Analysis with Pandas

      Skills you'll gain: Pandas (Python Package), Data Analysis, Data Manipulation, NumPy, Python Programming

      4.6
      Rating, 4.6 out of 5 stars
      ·
      169 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      M

      Meta

      Fundamentos de la publicidad en redes sociales

      Skills you'll gain: Paid media, Online Advertising, Social Media Campaigns, Marketing Materials, Digital Advertising, Advertising, Advertising Campaigns, Instagram, Social Media, Facebook, Content Creation, Social Media Marketing, General Data Protection Regulation (GDPR), Copywriting, Information Privacy, Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      204 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Accounting Data Analytics with Python

      Skills you'll gain: Jupyter, Matplotlib, Data Visualization, Pandas (Python Package), Data Manipulation, SQL, Data Visualization Software, Seaborn, Data Processing, Data Structures, NumPy, Programming Principles, Business Analysis, Databases, Accounting, Relational Databases, Data Modeling, Python Programming, Descriptive Statistics, Statistical Machine Learning

      Build toward a degree

      4.4
      Rating, 4.4 out of 5 stars
      ·
      109 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Essential Linear Algebra for Data Science

      Skills you'll gain: Linear Algebra, Applied Mathematics, Data Science, Data Analysis, Statistical Methods, Algebra, Numerical Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      176 reviews

      Intermediate · Course · 1 - 3 Months

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…121122123…351

    In summary, here are 10 of our most popular marketing analytics courses

    • Introduction to Data Management: Meta
    • Principal Component Analysis with NumPy: Coursera Project Network
    • Ethics, Culture, and Global Perspectives: University of Illinois Urbana-Champaign
    • Medir y optimizar campañas de marketing en redes sociales: Meta
    • Advertising and E-commerce on TikTok: Aptly
    • Marketing Mix Implementation Capstone : IE Business School
    • ChatGPT for Beginners: Using AI for Market Research: Coursera Project Network
    • Recommender Systems: Evaluation and Metrics: University of Minnesota
    • Mastering Data Analysis with Pandas: Coursera Project Network
    • Fundamentos de la publicidad en redes sociales: Meta

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok