• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Process & Analyze Real-Time Data Fast

    Skills you'll gain: Real Time Data, Apache Spark, Fraud detection, PySpark, Databricks, Data Pipelines, Dashboard, Big Data, Performance Tuning, Data Processing, Anomaly Detection, Operational Databases, Internet Of Things, Data Analysis, Performance Analysis, Trend Analysis

    Intermediate · Course · 1 - 4 Weeks

  • M

    Microsoft

    AI-Enhanced Data Analysis: From Raw Data to Deep Insights

    Skills you'll gain: Generative AI, Matplotlib, Plotly, Prompt Engineering, Data Ethics, Power BI, Data Visualization, Microsoft Excel, Data Manipulation, Exploratory Data Analysis, Data Cleansing, Pandas (Python Package), Data Transformation, Excel Formulas, Pivot Tables And Charts, Data Visualization Software, Data Analysis, Microsoft Copilot, Data Presentation, Data Processing

    4.3
    Rating, 4.3 out of 5 stars
    ·
    494 reviews

    Intermediate · Specialization · 3 - 6 Months

  • L

    LearnQuest

    Close, Negotiate, and Amplify Virtual Sales Success

    Skills you'll gain: Overcoming Objections, Closing (Sales), Sales, Sales Training, Sales Strategy, Sales Process, Negotiation, Customer Success Management, Customer Relationship Building, Customer Relationship Management, Customer Retention, Contract Management, Stakeholder Engagement

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Huddersfield

    Differential Calculus Fundamentals

    Skills you'll gain: Applied Mathematics, Analytical Skills, Calculus, Engineering Calculations, Advanced Mathematics, Data-Driven Decision-Making, Derivatives

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Huddersfield

    Integral Calculus & The Fundamental Theorem

    Skills you'll gain: Integral Calculus, Differential Equations, Calculus, Analytical Skills, Advanced Mathematics, Mathematical Theory & Analysis, Engineering Calculations, Engineering Analysis, Trigonometry, General Mathematics, Applied Mathematics, Mathematical Modeling, Derivatives

    Intermediate · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Executive Data Science

    Skills you'll gain: Data Quality, Exploratory Data Analysis, Employee Onboarding, Data Management, Statistical Reporting, Team Motivation, Technical Communication, Data Analysis, Data Presentation, Project Management, Interviewing Skills, Data Science, Data-Driven Decision-Making, Data Strategy, Organizational Leadership, Team Management, Workflow Management, Analytical Skills, Leadership, Communication

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11K reviews

    Beginner · Specialization · 1 - 3 Months

  • U

    University of Michigan

    Applied Social Network Analysis in Python

    Skills you'll gain: Network Analysis, Social Network Analysis, Graph Theory, Data Analysis, Analysis, Pandas (Python Package), Predictive Analytics, Unsupervised Learning, Matplotlib, Python Programming, Data Import/Export, Algorithms

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.7K reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Manage Schema Evolution in Real‑Time Data

    Skills you'll gain: Data Pipelines, Apache Kafka, Operational Databases, Continuous Monitoring, Real Time Data, Data Integrity, Data Warehousing, Data Modeling, Software Versioning, Continuous Integration, Data Validation, Automation, Warehouse Management, Automation Engineering

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Beat Cognitive Biases Fast

    Skills you'll gain: Risk Mitigation, Decision Making, Mitigation, Data-Driven Decision-Making, Business Analytics, Analytical Skills, Business Analysis, Analysis, Critical Thinking, Case Studies, Strategic Decision-Making, Continuous Improvement Process

    Intermediate · Course · 1 - 4 Weeks

  • I

    IBM

    Applied Data Science Capstone

    Skills you'll gain: Model Evaluation, Exploratory Data Analysis, Plotly, Statistical Reporting, Predictive Modeling, Interactive Data Visualization, Data Visualization Software, Applied Machine Learning, Data Science, Data Analysis, Classification And Regression Tree (CART), Data-Driven Decision-Making, Pandas (Python Package), Data Wrangling, Data Collection, GitHub

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7.4K reviews

    Intermediate · Course · 1 - 3 Months

  • F

    Fractal Analytics

    Advanced Data Techniques for Enterprise AI Systems

    Skills you'll gain: Vector Databases, Data Strategy, Data Management, Data Architecture, Data Security, Data Governance, Generative AI Agents, Metadata Management, Data Ethics, Interoperability, Data Store, Retrieval-Augmented Generation, Embeddings, Taxonomy, Data Storage, Data Processing, Large Language Modeling, Machine Learning, Zero Trust Network Access, Agentic systems

    Intermediate · Course · 1 - 3 Months

  • P

    Packt

    Time Series Analysis with Spark

    Skills you'll gain: Model Deployment, Apache Spark, Time Series Analysis and Forecasting, MLOps (Machine Learning Operations), Big Data, Feature Engineering, Distributed Computing, Forecasting, Anomaly Detection, Generative AI, Real Time Data, Predictive Modeling, Exploratory Data Analysis, Data Pipelines, Model Evaluation, Data Cleansing, Data Transformation, Statistical Modeling

    Intermediate · Course · 1 - 3 Months

1…126127128…465

In summary, here are 10 of our most popular marketing analytics courses

  • Process & Analyze Real-Time Data Fast: Coursera
  • AI-Enhanced Data Analysis: From Raw Data to Deep Insights: Microsoft
  • Close, Negotiate, and Amplify Virtual Sales Success: LearnQuest
  • Differential Calculus Fundamentals: University of Huddersfield
  • Integral Calculus & The Fundamental Theorem: University of Huddersfield
  • Executive Data Science: Johns Hopkins University
  • Applied Social Network Analysis in Python: University of Michigan
  • Manage Schema Evolution in Real‑Time Data: Coursera
  • Beat Cognitive Biases Fast: Coursera
  • Applied Data Science Capstone: IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok