Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

University at Buffalo
Skills you'll gain: Energy and Utilities, Workforce Development, Sustainable Development, Sustainable Technologies, Electric Power Systems, Environment and Resource Management, Environmental Science, Innovation, Emerging Technologies, Market Dynamics, Climate Change Mitigation, Operational Efficiency
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Verification And Validation, Pharmacology, Environmental Science, Research, Safety Assurance, Scientific Methods, Biostatistics, Bioinformatics, Research Methodologies, Environmental Regulations, Research Design, Risk Analysis, Data Synthesis
Beginner · Course · 1 - 3 Months

Skills you'll gain: Google Ads, Keyword Research, Advertising Campaigns, Pay Per Click Advertising, Online Advertising, Campaign Management, Digital Advertising, Search Engine Marketing, Performance marketing
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Responsible AI, Account Management, Generative AI Agents, Data Ethics, Sales Enablement, Proposal Development, General Sales Practices, Market Analysis, Market Trend, Workflow Management, Prompt Engineering, Innovation, Business Communication, Customer Relationship Management
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Innovation, AI Enablement, Artificial Intelligence, Initiative and Leadership, Business Transformation, Product Improvement, Digital Transformation, Governance, Technology Strategies, Market Opportunities, Product Lifecycle Management, Product Management, Stakeholder Engagement, Product Roadmaps, Public Policies, Automation, Policy Analysis, Market Analysis, Persona (User Experience), Market Research
Beginner · Course · 1 - 3 Months

Tecnológico de Monterrey
Skills you'll gain: Web Analytics, Google Analytics, Marketing Analytics, Marketing Effectiveness, Content Performance Analysis, Digital Marketing, Target Audience, Marketing Strategies, Analytics, Performance Measurement, Key Performance Indicators (KPIs), Competitive Analysis, User Research
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Interviewing Skills, Concision, Public Speaking, Persuasive Communication, Cultural Responsiveness, Business Research, Non-Verbal Communication, Professionalism, Negotiation
Mixed · Course · 1 - 3 Months

University of Virginia
Skills you'll gain: Design Thinking, Innovation, Process Design, Business Modeling, Customer experience strategy (CX), Business Process, Business Strategy, New Product Development, Strategic Partnership, Customer Analysis, Value Propositions, Product Management, Resource Allocation, Lean Methodologies, Market Opportunities
Beginner · Course · 1 - 4 Weeks
Johns Hopkins University
Skills you'll gain: Sample Size Determination, Clinical Trials, Clinical Research, Statistical Reporting, Statistical Analysis, Advanced Analytics, Data Analysis, Statistical Methods, Patient Safety, Bayesian Statistics, Data Presentation, Communication
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Innovation, New Product Development, Organizational Strategy, Business Transformation, Strategic Thinking, Strategic Leadership, Technology Strategies, Team Leadership, Strategic Partnership, Entrepreneurship, Organizational Structure, Cross-Functional Collaboration
Beginner · Course · 1 - 3 Months

Skills you'll gain: Adobe XD, User Experience Design, Usability Testing, Figma (Design Software), Responsive Web Design, Information Architecture, Wireframing, User Experience, Prototyping, UI/UX Research, Presentations, Design Reviews, User Interface and User Experience (UI/UX) Design, User Story, Storyboarding, Ideation, Mockups, Software Documentation, User Research, User Centered Design
Beginner · Professional Certificate · 3 - 6 Months

École Polytechnique
Skills you'll gain: Oral Expression, Writing, Vocabulary, Language Learning, Grammar, Culture, Political Sciences, Cultural Diversity, Intercultural Competence, Art History, World History, Science and Research, Social Sciences, Cinematography
Advanced · Course · 1 - 3 Months