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    • Pricing Strategy

    Pricing Strategy Courses Online

    Master pricing strategy for optimizing revenue. Learn to analyze market conditions, cost structures, and consumer behavior to set effective prices.

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    Explore the Pricing Strategy Course Catalog

    • U

      University of Illinois Urbana-Champaign

      Developing a Marketing Mix for Growth

      Skills you'll gain: Product Strategy, Integrated Marketing Communications, Strategic Marketing, Advertising, Marketing, Marketing Channel, Product Management, Product Lifecycle Management, Marketing Communications, Marketing Effectiveness, Marketing Strategies, Value Propositions, Brand Management, Market Analysis, Promotional Strategies, Consumer Behaviour

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      725 reviews

      Beginner · Course · 1 - 3 Months

    • G

      Google Cloud

      Organizational Change and Culture for Adopting Google Cloud

      Skills you'll gain: Business Transformation, Site Reliability Engineering, Innovation, Digital Transformation, Serverless Computing, DevOps, Application Programming Interface (API), Technology Strategies, Hybrid Cloud Computing, Safety Culture, Data Strategy, Organizational Change, Change Management, Cloud Infrastructure, Cloud Computing, Culture Transformation, Google Cloud Platform, People Management, Management Training And Development, CI/CD

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      Y

      Yale University

      A Law Student's Toolkit

      Skills you'll gain: Legal Strategy, Legal Research, Legal Writing, Case Law, Civil Procedures, Policy Analysis, Learning Strategies, Economics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.5K reviews

      Mixed · Course · 1 - 3 Months

    • G

      Google Cloud

      From Data to Insights with Google Cloud

      Skills you'll gain: Looker (Software), Dashboard, SQL, Data Transformation, Big Data, Google Cloud Platform, Applied Machine Learning, Data Cleansing, Machine Learning, Cloud Infrastructure, Data Import/Export, Artificial Intelligence and Machine Learning (AI/ML), Data Analysis, Data Access, Data Warehousing, Supervised Learning, Database Architecture and Administration, Data Visualization Software, Predictive Modeling, Deep Learning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      4.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      E

      Erasmus University Rotterdam

      Innovation Management

      Skills you'll gain: Innovation, Creativity, Brainstorming, Process Development, Design Thinking, Organizational Leadership, Product Development, Diversity and Inclusion, Product Lifecycle Management, Team Management, Business Strategy, Lean Methodologies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.1K reviews

      Beginner · Course · 1 - 3 Months

    • Status: AI skills
      AI skills
      M

      Microsoft

      Microsoft Project Management

      Skills you'll gain: Earned Value Management, Stakeholder Engagement, Project Closure, Stakeholder Management, Team Performance Management, Team Building, Agile Methodology, Risk Analysis, Agile Project Management, Stakeholder Communications, Project Management Institute (PMI) Methodology, Systems Thinking, Project Implementation, Project Performance, Project Planning, Virtual Teams, Project Management Life Cycle, Scheduling, Project Schedules, Project Risk Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      420 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free
      V

      Vanderbilt University

      Data Management for Clinical Research

      Skills you'll gain: Clinical Data Management, Data Capture, Clinical Research, Data Management, Data Collection, Data Sharing, Data Strategy, Data Quality, Data Integrity, Data Validation, Regulatory Compliance

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.8K reviews

      Beginner · Course · 1 - 3 Months

    • C

      Copenhagen Business School

      Digital Transformation in Financial Services

      Skills you'll gain: FinTech, Technology Strategies, Payment Systems, Financial Services, Digital Transformation, International Finance, Mobile Banking, Banking, Innovation, Financial Regulations, Business Technologies, Business Transformation, Financial Market, Competitive Analysis, Analysis, Financial Regulation, Business Strategy, Business Analysis, Business Strategies, Market Dynamics

      4.4
      Rating, 4.4 out of 5 stars
      ·
      1.9K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      L

      Lund University

      AI, Business & the Future of Work

      Skills you'll gain: Organizational Strategy, Artificial Intelligence, Strategic Thinking, Business Transformation, Business Risk Management, Business Strategy, Organizational Change, Business Ethics, Automation, Thought Leadership, Machine Learning, Interviewing Skills, Human Machine Interfaces

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.7K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Value Chain Management

      Skills you'll gain: Management Accounting, Operations Management, Marketing, Process Improvement, Organizational Strategy, Performance Measurement, Marketing Planning, Supply Chain, Supply Chain Management, Product Strategy, Manufacturing Operations, Operational Analysis, Business Operations, Supply Chain Systems, Cost Accounting, Supply Chain Planning, Branding, Integrated Marketing Communications, Strategic Marketing, Marketing Strategy and Techniques

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.1K reviews

      Intermediate · Specialization · 3 - 6 Months

    • U

      University of Pennsylvania

      The Materiality of ESG Factors

      Skills you'll gain: Environmental Social And Corporate Governance (ESG), Risk Management, Business Risk Management, Stakeholder Management, Corporate Sustainability, Governance, Portfolio Management, Diversity and Inclusion, Corporate Strategy, Waste Minimization, Environmental Issue, Investments, Business Ethics, Investment Management, Crisis Management, Insurance, Return On Investment, Environmental Resource Management, Financial Analysis, Product Lifecycle Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Columbia University

      Computational Methods in Pricing and Model Calibration

      Skills you'll gain: Regression Analysis, Derivatives, Financial Market, Statistical Methods, Financial Modeling, Securities (Finance), Mathematical Modeling, Numerical Analysis, Equities, Financial Data, Python Programming, Probability Distribution, Algorithms

      4.4
      Rating, 4.4 out of 5 stars
      ·
      40 reviews

      Intermediate · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular pricing strategy courses

    • Developing a Marketing Mix for Growth: University of Illinois Urbana-Champaign
    • Organizational Change and Culture for Adopting Google Cloud: Google Cloud
    • A Law Student's Toolkit: Yale University
    • From Data to Insights with Google Cloud: Google Cloud
    • Innovation Management: Erasmus University Rotterdam
    • Microsoft Project Management: Microsoft
    • Data Management for Clinical Research: Vanderbilt University
    • Digital Transformation in Financial Services: Copenhagen Business School
    • AI, Business & the Future of Work: Lund University
    • Value Chain Management: University of Illinois Urbana-Champaign

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Pricing Strategy

    Pricing strategies are the models used by businesses to determine the best price at which to sell their goods or services. This is clearly one of the most important questions faced by any business, since pricing has a tremendous influence on revenues, market competitiveness, and consumer perceptions of your product. Given its importance to the strategic management of a business, it is not surprising that there are a number of different pricing strategies to choose from.

    Perhaps the simplest pricing strategy is cost-based pricing, where prices are set at the cost of providing the good or service plus a desired profit margin. Alternately, when many producers sell similar goods or services, market-based pricing and competitor pricing models can be used to set price points based on current market conditions and positioning versus competitors. Customer value-based pricing offers an even more sophisticated strategy, as it seeks to determine customer willingness to pay for a product and set prices accordingly.

    The digital era has created new opportunities to push these and other pricing strategies forwards. For example, the advent of e-commerce has made it easy to gather more information than ever on the relevant prices of similar goods and services across different providers and different markets. And digital analytics on consumer buying behavior, as well as insights from behavioral economics, have provided new insights into customer psychology that can inform value-based pricing strategies.‎

    Product and service pricing can have wide-ranging impacts on a company’s bottom-line performance as well as its brand perception. Thus, an understanding of pricing strategies is essential for sales and marketing professionals as well as executive decision-makers such as CEOs.

    Market research analysts in particular must have an expertise in this field. They are responsible for studying market data and conducting consumer research to help companies determine what products and services customers want and how much they might buy at different price points. According to the Bureau of Labor Statistics, market research analysts earned an median annual salary of $63,790 per year in 2019, and these positions are expected to grow much faster than the national average as companies face increasing pressure to analyze and utilize the vast amounts of marketing data available today.‎

    Absolutely. Coursera offers many different courses in business and marketing topics, including specific courses and Specializations on pricing strategy. With Coursera, you can learn about pricing strategy from top-ranked institutions like the University of Pennsylvania and IE Business School, as well as leading industry partners like Boston Consulting Group. These courses offer the opportunity to learn the same material from the same faculty as on-campus students, but at a much lower tuition. This appealing price point, along with the ability to learn remotely on a flexible schedule, has helped make Coursera the world’s leading online education platform.‎

    The skills or experience you may need to have to learn pricing strategy can include having some knowledge of economics and marketing as well as a basic understanding of customer segmentation. It may help you to have a general grasp of how customers make decisions on what they pay for various products and services, including supply-and-demand situations. If you have any skills or experience in launching and pricing brands, building brand engagement, or managing brands or products, you may have some of the skills needed to learn pricing strategy.‎

    The kind of people who are best suited for roles in pricing strategy may have dual interests in economics and consumer behavior. They understand the motivations, tools, and approaches behind data collection and analysis methods used by marketing professionals to sell products and services. They may also enjoy roles in pricing strategy because they will be interested in measuring a customer's willingness to pay for products and services of value, and learning the consumer psychology applications behind what is used to set beneficial prices of products and services.‎

    Learning pricing strategy may be right for you if you are an entrepreneur, company owner, marketing specialist, or brand manager who needs to implement marketing strategies for products and services. It may be good for you to learn pricing strategy if you want to formulate pricing for your products and services or that of your company. Studying pricing strategy may benefit you if you're responsible for the bottom line in your company or if you need to understand price discrimination or pricing products and services for different customer segments. It can help you learn the tools and data needed to analyze and recommend a strategic response to real-world and complicated pricing challenges and decisions. Learning pricing strategy may be right for you if you want to better understand analyzing and applying pricing models, cost-plus pricing, marginal cost-plus pricing, peak-load pricing, and index-based pricing.‎

    Online Pricing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Pricing Strategy skills. Choose from a wide range of Pricing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Pricing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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