• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Decode Rasters with Rasterio

    Skills you'll gain: Spatial Data Analysis, Geographic Information Systems, Geospatial Information and Technology, Data Analysis, Image Analysis, Data Processing, Data Preprocessing, NumPy, Data Validation, Metadata Management, Data Collection, Data Management

    Beginner · Course · 1 - 4 Weeks

  • U

    University of London

    Machine Learning for All

    Skills you'll gain: Data Preprocessing, Machine Learning, Artificial Intelligence, Model Evaluation, Data Analysis, Image Analysis, Data Collection, Classification Algorithms

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Principles of Data Science

    Skills you'll gain: Probability & Statistics, Data Ethics, Pandas (Python Package), Data Literacy, Statistics, Data Science, Responsible AI, Probability, Data Visualization, Machine Learning, Applied Machine Learning, Mathematical Theory & Analysis, Data Processing, Data Analysis, Data Preprocessing, Data-Driven Decision-Making, Data Architecture, Python Programming, Data Mapping, Data Integrity

    Beginner · Course · 3 - 6 Months

  • I

    IBM

    IBM UI/UX Designer

    Skills you'll gain: User Story, Information Architecture, UI/UX Research, User Research, User Interface and User Experience (UI/UX) Design, Design Thinking, User Experience, Agile Software Development, Scrum (Software Development), User Centered Design, Agile Methodology, Usability, Usability Testing, Responsive Web Design, User Interface (UI), Figma (Design Software), Wireframing, Design Research, Prototyping, Persona (User Experience)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.9K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • D

    DeepLearning.AI

    الذكاء الاصطناعي للجميع

    Skills you'll gain: AI Enablement, Artificial Intelligence, AI Product Strategy, Artificial Neural Networks, Deep Learning, Business Analytics, Responsible AI, Data Ethics, Machine Learning, Digital Transformation, Data Science

    4.8
    Rating, 4.8 out of 5 stars
    ·
    964 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Engage HR Stakeholders

    Skills you'll gain: Stakeholder Engagement, Stakeholder Analysis, Stakeholder Management, People Analytics, Communication Planning, Drive Engagement, Human Resource Strategy, Prioritization, AI Product Strategy, Communication Strategies, Change Management

    Beginner · Course · 1 - 4 Weeks

  • K

    Knowledge Accelerators

    From Excel to Power BI

    Skills you'll gain: Power BI, Business Intelligence, Data Visualization, Business Reporting, Business Analytics, Data Analysis, Data Synthesis, Excel Formulas, Data Manipulation, Collaborative Software, Trend Analysis, Data Management, Data Quality

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.7K reviews

    Beginner · Course · 1 - 3 Months

  • E

    EDUCBA

    Analyze and Implement Apache HBase for Big Data Storage

    Skills you'll gain: Apache Hadoop, Apache, NoSQL, Big Data, Databases, Database Architecture and Administration, Data Storage, Software Installation, Data Access, Data Modeling, Data Persistence, System Configuration, Command-Line Interface, Scalability

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Orchestrate, Analyze, and Evaluate ML Pipelines

    Skills you'll gain: Feature Engineering, Data Pipelines, Apache Airflow, MLOps (Machine Learning Operations), Data Preprocessing, Service Level, Model Evaluation, Real Time Data, Data Store, Data Transformation, Data Validation, Key Performance Indicators (KPIs)

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    Python Data Analysis

    Skills you'll gain: NumPy, Time Series Analysis and Forecasting, Scikit Learn (Machine Learning Library), Pandas (Python Package), Matplotlib, Data Analysis, Predictive Analytics, Data Visualization, Database Management, Applied Machine Learning, Scientific Visualization, Data Manipulation, Data Science, Statistics, Python Programming, Statistical Analysis, Data Wrangling, Big Data, NoSQL, Data Preprocessing

    Beginner · Course · 1 - 3 Months

  • U

    University of Pittsburgh

    Cloud Computing for Data Science

    Skills you'll gain: Apache Hadoop, Cloud Computing, Apache Spark, Web Services, Cloud Services, Cloud Computing Architecture, Cloud Infrastructure, PySpark, Cloud Applications, Cloud Platforms, Data Pipelines, Google Cloud Platform, Distributed Computing, Data Processing, Cloud Storage, Docker (Software), Virtualization, Containerization, Restful API, Data Architecture

    Build toward a degree

    Intermediate · Specialization · 1 - 3 Months

  • C

    Coursera

    Create Chatbots & NLP Apps

    Skills you'll gain: Retrieval-Augmented Generation, LLM Application, Natural Language Processing, Text Mining, Data-Driven Decision-Making, Usability Testing, Embeddings, Usability, Unstructured Data, Model Evaluation, Performance Metric

    Intermediate · Course · 1 - 4 Weeks

1…141142143…466

In summary, here are 10 of our most popular marketing analytics courses

  • Decode Rasters with Rasterio: Coursera
  • Machine Learning for All: University of London
  • Principles of Data Science: Packt
  • IBM UI/UX Designer: IBM
  • الذكاء الاصطناعي للجميع: DeepLearning.AI
  • Engage HR Stakeholders: Coursera
  • From Excel to Power BI: Knowledge Accelerators
  • Analyze and Implement Apache HBase for Big Data Storage: EDUCBA
  • Orchestrate, Analyze, and Evaluate ML Pipelines: Coursera
  • Python Data Analysis: Packt

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok