• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    T

    Technion - Israel Institute of Technology

    New Product Development - develop your own new product

    Skills you'll gain: New Product Development, Budget Management, Risk Management, Resource Management, Project Management, Product Management, Project Planning, Agile Product Development, Scheduling, Innovation, Business Strategy, Technology Strategies, Simulation and Simulation Software

    4.4
    Rating, 4.4 out of 5 stars
    ·
    142 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Health Care Innovation

    Skills you'll gain: Social Determinants Of Health, Operations Management, Health Care Administration, Innovation, Value-Based Care, Process Improvement and Optimization, Performance Improvement, Process Mapping, Health Care, Health Informatics, Lean Methodologies, Performance Metric, Quality Assessment, Qualitative Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    304 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Colorado System

    Fundamentals of Global Energy Business

    Skills you'll gain: Energy and Utilities, Oil and Gas, Strategic Thinking, Global Marketing, Business Analysis, Business Economics, Supply And Demand, Stakeholder Analysis, Business Analytics, Economics, Political Sciences, Environment and Resource Management, Natural Resource Management, Emerging Technologies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    508 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Create an Advertising Concept Testing Study in Qualtrics

    Skills you'll gain: Advertising Campaigns, Advertising, User Feedback, Marketing Materials, Online Advertising, Business Research, Marketing, Promotional Materials, Market Research, Branding

    4.2
    Rating, 4.2 out of 5 stars
    ·
    6 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    U

    Utrecht University

    Clinical Epidemiology

    Skills you'll gain: Epidemiology, Clinical Research, Medical Science and Research, Diagnostic Tests, Clinical Trials, Patient Evaluation, Public Health, Patient Treatment, Risk Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    388 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Genome Sequencing (Bioinformatics II)

    Skills you'll gain: Bioinformatics, Molecular Biology, Microbiology, Infectious Diseases, Biotechnology, Computational Thinking, Algorithms, Python Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    324 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Colorado Boulder

    Designing Effective Science Communication

    Skills you'll gain: Oral Expression, Human Learning, Education Software and Technology, Technical Communication, Education and Training, Writing, Community Outreach, Learning Theory, Research, Technical Writing, Learning Management Systems, Scientific Methods, Media and Communications, Science and Research, Persuasive Communication, Program Evaluation, Interviewing Skills, Photography, Infographics, Storytelling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    132 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Copenhagen

    Air Pollution – a Global Threat to our Health

    Skills you'll gain: Epidemiology, Pulmonology, Pollution Prevention, Sustainable Development, Public Health, Respiration, Environment Health And Safety, Health Disparities, Environmental Science, Environmental Monitoring, Health Assessment, Environmental Engineering, Physiology, Vulnerability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The Chinese University of Hong Kong

    Everyday Chinese Medicine 2

    Skills you'll gain: Preventative Care, Health Care, Patient Education And Counseling, Health Promotion, Public Health, Pharmacology, Clinical Practices, Nutrition and Diet, Patient Treatment, Clinical Assessment, Exercise Therapy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    235 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Linear Regression in R for Public Health

    Skills you'll gain: Correlation Analysis, Regression Analysis, Data Analysis, R Programming, Descriptive Statistics, Statistical Modeling, R (Software), Exploratory Data Analysis, Model Evaluation, Statistical Analysis, Probability & Statistics, Biostatistics, Data Import/Export

    4.8
    Rating, 4.8 out of 5 stars
    ·
    529 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    Full Digital Marketing

    Skills you'll gain: Google Analytics, Email Marketing, Google Ads, WordPress, LinkedIn, Content Creation, Content Marketing, Social Media, Facebook, Social Media Marketing, Search Engine Marketing, Social Media Content, Web Analytics and SEO, Advertising Campaigns, Email Automation, Social Media Campaigns, Analytics, Keyword Research, ChatGPT, Bidding

    4.4
    Rating, 4.4 out of 5 stars
    ·
    18 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Rapid Prototyping Using 3D Printing

    Skills you'll gain: Engineering Design Process, Prototyping, Engineering Drawings, Product Design, Product Development, Product Testing, Hardware Design, Research and Design, 3D Modeling, Mockups, Industrial Design, Computer-Aided Design, Usability Testing, Design Specifications, Manufacturing Processes, Cost Estimation, Materials science, Ideation, Mechanical Engineering, User Feedback

    4.6
    Rating, 4.6 out of 5 stars
    ·
    121 reviews

    Beginner · Specialization · 1 - 3 Months

1…148149150…371

In summary, here are 10 of our most popular market research courses

  • New Product Development - develop your own new product: Technion - Israel Institute of Technology
  • Health Care Innovation: University of Pennsylvania
  • Fundamentals of Global Energy Business: University of Colorado System
  • Create an Advertising Concept Testing Study in Qualtrics: Coursera
  • Clinical Epidemiology: Utrecht University
  • Genome Sequencing (Bioinformatics II): University of California San Diego
  • Designing Effective Science Communication: University of Colorado Boulder
  • Air Pollution – a Global Threat to our Health: University of Copenhagen
  • Everyday Chinese Medicine 2: The Chinese University of Hong Kong
  • Linear Regression in R for Public Health : Imperial College London

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok