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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    P

    Peking University

    真格—北大在线创业课堂

    Skills you'll gain: Business Planning, Team Building, Business Modeling, Entrepreneurship, Marketing, Entrepreneurial Finance, Fundraising and Crowdsourcing, Marketing Strategies, Business Writing, Business Development, Business Valuation, Proposal Development, Business Strategy, Commercial Laws, Innovation

    4.7
    Rating, 4.7 out of 5 stars
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    180 reviews

    Mixed · Course · 1 - 4 Weeks

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    Johns Hopkins University

    Infectious Disease Transmission Models for Decision-Makers

    Skills you'll gain: Health Policy, Epidemiology, Infectious Diseases, Public Health, Policy Analysis, Mathematical Modeling, Case Studies, Biostatistics, Predictive Modeling

    4.7
    Rating, 4.7 out of 5 stars
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    641 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    C

    Coursera

    Microsoft Excel VBA and Macros

    Skills you'll gain: Excel Macros, Microsoft Excel, Excel Formulas, Visual Basic (Programming Language), Productivity Software, Debugging, Automation, Strategic Decision-Making, Programming Principles

    4.5
    Rating, 4.5 out of 5 stars
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    257 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    J

    Johns Hopkins University

    Data and Health Indicators in Public Health Practice

    Skills you'll gain: Epidemiology, Public Health, Health Policy, Health Care, Health Disparities, Social Determinants Of Health, Infectious Diseases, Medical Records, Descriptive Analytics, Statistical Methods

    4.7
    Rating, 4.7 out of 5 stars
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    1.2K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Cloud Computing Applications, Part 2: Big Data and Applications in the Cloud

    Skills you'll gain: Big Data, Apache Spark, Apache Hadoop, Apache Mahout, Distributed Computing, Data Storage, Data Processing, NoSQL, Apache Kafka, Cloud Computing, Real Time Data, Databases, Analytics, Deep Learning, Scalability, Machine Learning Algorithms, Graph Theory, Machine Learning

    4.3
    Rating, 4.3 out of 5 stars
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    342 reviews

    Mixed · Course · 1 - 3 Months

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    R

    Rice University

    Biases and Portfolio Selection

    Skills you'll gain: Behavioral Economics, Portfolio Management, Investments, Wealth Management, Portfolio Risk, Financial Market, Investment Management, Asset Management, Consumer Behaviour, Market Dynamics, Capital Markets, Decision Making, Finance, Market Analysis, Equities, Psychology, Performance Analysis

    4.6
    Rating, 4.6 out of 5 stars
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    281 reviews

    Mixed · Course · 1 - 4 Weeks

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    U

    Universidad de Palermo

    E-commerce Academy

    Skills you'll gain: E-Commerce, Branding, Entrepreneurship, Sales, Social Media, Business Development, Social Media Marketing, Payment Systems, Web Design and Development, Logistics, User Experience, Market Trend

    4.8
    Rating, 4.8 out of 5 stars
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    181 reviews

    Beginner · Course · 1 - 4 Weeks

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    I

    IBM

    Data Science with R - Capstone Project

    Skills you'll gain: Shiny (R Package), Data Presentation, Exploratory Data Analysis, Data Wrangling, Predictive Modeling, Tidyverse (R Package), Data Science, Data Collection, Interactive Data Visualization, Data Manipulation, Dashboard, Data Analysis, Data Cleansing, R Programming, Statistical Modeling, Regression Analysis, Ggplot2, Data Visualization, Data Transformation, Predictive Analytics

    4.6
    Rating, 4.6 out of 5 stars
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    109 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    I

    IBM

    Generative AI Language Modeling with Transformers

    Skills you'll gain: Generative AI, Large Language Modeling, PyTorch (Machine Learning Library), Transfer Learning, Embeddings, Natural Language Processing, Text Mining, Applied Machine Learning, Performance Tuning

    4.5
    Rating, 4.5 out of 5 stars
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    138 reviews

    Intermediate · Course · 1 - 4 Weeks

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    U

    Universidad de los Andes

    Fundamentos de estadística aplicada

    Skills you'll gain: Statistical Hypothesis Testing, Descriptive Statistics, Statistical Methods, Data Analysis, Statistics, Regression Analysis, Sampling (Statistics), Statistical Analysis, Probability & Statistics, Statistical Inference

    4.5
    Rating, 4.5 out of 5 stars
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    140 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    U

    University of California San Diego

    Basic Data Processing and Visualization

    Skills you'll gain: Data Processing, Data Manipulation, Data Visualization, Web Scraping, Data Visualization Software, Pandas (Python Package), Data Analysis, Data Preprocessing, Data Cleansing, Matplotlib, Data Import/Export, NumPy, Jupyter, JSON, Python Programming

    4.3
    Rating, 4.3 out of 5 stars
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    200 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Firm Level Economics: Markets and Allocations

    Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Business Economics, Game Theory, Market Analysis, Resource Allocation, Environmental Policy, Public Policies, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
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    1.2K reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • 真格—北大在线创业课堂: Peking University
  • Infectious Disease Transmission Models for Decision-Makers: Johns Hopkins University
  • Microsoft Excel VBA and Macros: Coursera
  • Data and Health Indicators in Public Health Practice: Johns Hopkins University
  • Cloud Computing Applications, Part 2: Big Data and Applications in the Cloud: University of Illinois Urbana-Champaign
  • Biases and Portfolio Selection: Rice University
  • E-commerce Academy: Universidad de Palermo
  • Data Science with R - Capstone Project: IBM
  • Generative AI Language Modeling with Transformers: IBM
  • Fundamentos de estadística aplicada: Universidad de los Andes

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Modeling (9)
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