Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Universidad de Palermo
Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Multimodal Prompts, Responsible AI, Predictive Modeling, Business Transformation, Data-Driven Decision-Making, Generative AI, Business Leadership, Business Ethics, Business Analytics, AI Workflows, Organizational Change, LLM Application, Business, Artificial Intelligence, Data Science, Emerging Technologies, Innovation
Intermediate · Specialization · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Big Data, Internet Of Things, Social Network Analysis, Text Mining, Apache Hadoop, Business Intelligence, Unstructured Data, Analytics, Real Time Data, Cloud Computing, Data Storage, Data Science, Marketing Analytics, Fraud detection
Beginner · Course · 1 - 4 Weeks

SkillUp
Skills you'll gain: Google Ads, Online Advertising, Pay Per Click Advertising, Paid media, Keyword Research, Marketing Analytics
Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Market Dynamics, Economics, Socioeconomics, Supply And Demand, Market Analysis, Market Share, Competitive Analysis, Public Policies, Policty Analysis, Research, and Development, Consumer Behaviour
Mixed · Course · 1 - 3 Months

Skills you'll gain: AI Enablement, AI Product Strategy, Information Architecture, Strategic Decision-Making, Enterprise Architecture, Data Analysis, Business Strategy, Business Process Automation, Data Architecture, Artificial Intelligence, Data Collection, Data Integration, Business Technologies, Analytics, Leadership, Innovation, Machine Learning, Data Management
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Probability, Statistical Hypothesis Testing, Statistical Inference, Probability & Statistics, Statistical Methods, Probability Distribution, Statistics, Data Literacy, Sampling (Statistics), Applied Mathematics, Data Ethics, Data Analysis, Statistical Analysis, Quantitative Research, Data Science, Theoretical Computer Science, Sample Size Determination, Artificial Intelligence
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Power BI, Microsoft Copilot, Data Visualization Software, Data Storytelling, Data Modeling, Interactive Data Visualization, Data Analysis, Microsoft Power Platform, Asset Management, Data Manipulation, Data Transformation, Microsoft 365, Data Cleansing, Data Import/Export, Data Quality
Beginner · Course · 1 - 3 Months

Macquarie University
Skills you'll gain: Business Strategy, Design Thinking, Supply Chain, Strategic Thinking, Supply Chain Planning, Business Ethics, Supply Chain Management, Corporate Sustainability, Sustainable Business, Customer Analysis, Emerging Technologies, Strategic Marketing, Growth Strategies, Strategic Sourcing, Corporate Strategy, Environmental Social And Corporate Governance (ESG), Competitive Analysis, Sustainable Development, Digital Transformation, Innovation
Beginner · Specialization · 3 - 6 Months

University of California San Diego
Skills you'll gain: Bioinformatics, Algorithms, Data Structures, Text Mining, Theoretical Computer Science, Computational Thinking
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Sales Territory Management, Sales Pipelines, Cold Calling, Regional Sales, Closing (Sales), Sales Presentation, Sales Presentations, Sales Strategy, Lead Generation, Inside Sales, B2B Sales, Consultative Selling, Sales Prospecting, Microsoft Copilot, AI Personalization, Email Automation, Customer Relationship Management (CRM) Software, Generative AI, ChatGPT, Customer Engagement
Intermediate · Specialization · 3 - 6 Months

University of Pennsylvania
Skills you'll gain: FinTech, Emerging Technologies, Market Analysis, Fraud detection, Real Estate, Real Time Data, Insurance, Property and Real Estate, Artificial Intelligence, Market Trend, Machine Learning, Commercial Real Estate, Financial Sales, Case Studies, Customer experience improvement, Automation
Mixed · Course · 1 - 4 Weeks

Tableau Learning Partner
Skills you'll gain: Tableau Software, Interactive Data Visualization, Data Visualization Software, Dashboard, Business Analytics, Business Intelligence, Data Preprocessing, Data Integration, Data Cleansing, Data Manipulation, Performance Tuning
Beginner · Course · 1 - 4 Weeks