Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Coursera
Skills you'll gain: Canva (Software), Graphic Design, User Accounts, Design Software, Shared Media, Presentations, Organizational Skills, Account Management, Content Creation, Marketing
Beginner · Guided Project · Less Than 2 Hours

Stanford University
Skills you'll gain: Community Development, Maternal Health, Community Health, Obstetrics And Gynecology, Gerontology, Child Health, Health Disparities, Gynecology, Health Equity, Social Justice, Family Planning, Social Determinants Of Health, Socioeconomics, Health Education, Human Services, Advocacy, Education and Training, Immigration Law, International Relations, Cultural Diversity
Beginner · Course · 3 - 6 Months

The Museum of Modern Art
Skills you'll gain: Design Thinking, Art History, Liberal Arts, Lesson Planning, Literacy, Creative Thinking, Aesthetics, Learning Styles, Teaching, Learning Strategies, Social Studies, Empathy, Instructing, Emotional Intelligence, Creativity, Instructional Strategies, Student Engagement, Classroom Management, Curriculum Planning, Self-Awareness
Intermediate · Specialization · 3 - 6 Months

University of Michigan
Skills you'll gain: Goal Setting, Visionary, Motivational Skills, Smart Goals, Verbal Communication Skills, Employee Engagement, Constructive Feedback, Communication, Leadership, Cultural Diversity, Leadership Development, Team Building, People Development, Influencing, Non-Verbal Communication, Compensation Strategy, Industrial and Organizational Psychology
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Marketing Channel, Marketing Effectiveness, Sales Strategy, Sales Process, Facebook, Sales, Marketing, Lead Generation, Campaign Management, Marketing Analytics, Social Media Marketing, Web Analytics, Business Strategy, Analytics
Beginner · Guided Project · Less Than 2 Hours

University of Virginia
Skills you'll gain: World History, International Relations, European History, Political Sciences, Social Sciences, Culture, Economics, Governance
Beginner · Course · 1 - 3 Months

Skills you'll gain: Generative Model Architectures, Generative AI, AI Product Strategy, Large Language Modeling, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Business Strategy, Data Strategy, Data Ethics, Artificial Neural Networks, Process Improvement, Process Improvement and Optimization, Cloud Computing, Operational Efficiency, Process Optimization, Big Data, Customer Service, Natural Language Processing, User Experience, Marketing
Mixed · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Social Determinants Of Health, Community Health, Health Equity, Behavioral Economics, Health Administration, Consumer Behaviour, Business Modeling, Artificial Intelligence
Build toward a degree
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: File I/O, Data Import/Export, Python Programming, Functional Design, Programming Principles, Data Structures, Debugging
Beginner · Course · 1 - 3 Months

Vanderbilt University
Skills you'll gain: Generative AI, Expense Reports, Image Analysis, Expense Management, Organizational Skills, Computer Vision, Data Storytelling, Project Controls, Social Media Content, Artificial Intelligence, Photography, Prompt Engineering, Cooking
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Drive Engagement, Social Media, Brand Strategy, Content Creation, Social Media Marketing, User Feedback, Social Media Content
Beginner · Course · 1 - 4 Weeks

Northwestern University
Skills you'll gain: Digital Signal Processing, Image Analysis, Computer Vision, Visualization (Computer Graphics), Matlab, Mathematical Modeling, Color Theory, Applied Mathematics
Mixed · Course · 1 - 3 Months