• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • I

    Indian School of Business

    Trading Basics

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Financial Trading, Balance Sheet, Securities Trading, Income Statement, Financial Analysis, Market Liquidity, Financial Market, Market Dynamics, Market Analysis, Order Management, Risk Management

    4
    Rating, 4 out of 5 stars
    ·
    1.8K reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Arizona State University

    Professional Skills: Workplace Communication

    Skills you'll gain: Meeting Facilitation, Conflict Management, Constructive Feedback, Teamwork, Team Building, Active Listening, Discussion Facilitation, Collaboration, Team Management, Team Leadership, Negotiation, Rapport Building, Interpersonal Communications, Cooperation, Communication Strategies, Empathy, Business Communication, Relationship Building, Communication, Emotional Intelligence

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Colorado Boulder

    Business Writing

    Skills you'll gain: Business Writing, Business Communication, Writing, Organizational Skills, Concision, Writing and Editing, Proofreading, Grammar, Communication, Editing, Persuasive Communication, Communication Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5K reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad Tecnológica Centroamericana

    Metodologías activas para el aprendizaje

    Skills you'll gain: Program Evaluation, Business Planning, Digital pedagogy, Interactive Learning, Teaching, Business Strategy, Education Software and Technology, Pedagogy, Blended Learning, Classroom Management, Instructional Strategies, Entrepreneurship, Business Modeling, Education and Training, Instructing, Train The Trainer, Adult Learning Principles, Course Development, Instructional Design, Project Implementation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    33 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    University of California, Davis

    Coaching Skills for Managers

    Skills you'll gain: Employee Coaching, Coaching, Management Training And Development, Team Performance Management, Organizational Change, Expectation Management, Performance Management, Key Performance Indicators (KPIs), Accountability, Employee Performance Management, Professional Development, Leadership and Management, Team Management, People Development, Performance Analysis, Performance Measurement, Adaptability, Constructive Feedback, Leadership, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3K reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Support for Visual Processing with Microsoft Word

    Skills you'll gain: Education Software and Technology, Microsoft Office

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • E

    EDUCBA

    Build and Evaluate R Shiny Data Apps

    Skills you'll gain: Shiny (R Package), Cloud Deployment, Interactive Data Visualization, Application Deployment, Data Visualization, Server Side, Performance Tuning, R (Software), Dashboard, Application Lifecycle Management, Data Visualization Software, User Interface (UI), Web Applications, Authentications, Application Development, User Interface (UI) Design, Exploratory Data Analysis, Interactive Design, R Programming, Data Management

    Beginner · Specialization · 1 - 3 Months

  • U

    University of California, Davis

    Fundraising and Development

    Skills you'll gain: Fundraising, Grant Writing, Proposal Writing, Prospecting and Qualification, Philanthropy, Sales Prospecting, Campaign Management, Tax Planning, Direct Marketing, Business Writing, Customer Relationship Building, Marketing Strategies, Relationship Building, Estate Planning, Benefits Administration, Administration, Target Audience, Email Marketing, Telemarketing, Stakeholder Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    398 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Pennsylvania

    Positive Psychology: Resilience Skills

    Skills you'll gain: Resilience, Positivity, Optimism, Cognitive flexibility, Relationship Building, Self-Awareness, Adaptability, Stress Management, Mindfulness, Communication

    4.9
    Rating, 4.9 out of 5 stars
    ·
    2.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Python Functions, Files, and Dictionaries

    Skills you'll gain: File I/O, Data Import/Export, Python Programming, Functional Design, Programming Principles, Data Structures, Debugging

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.4K reviews

    Beginner · Course · 1 - 3 Months

  • M

    Microsoft

    Introduction to Public Relations

    Skills you'll gain: Media Relations, Public Relations, Target Audience, Communication Planning, Marketing and Public Relations, Strategic Communication, Public Affairs, Generative AI Agents, Corporate Communications, Performance Metric, Program Evaluation, Generative AI, Content Creation, Ethical Standards And Conduct

    4.8
    Rating, 4.8 out of 5 stars
    ·
    143 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Create your e-commerce store with Shopify

    Skills you'll gain: Order Processing, Order Management, Inventory Management System, Inventory Control, Customer Relationship Management, E-Commerce, Web Analytics, Retail Management, Product Management, Content Management Systems, Editing, Marketing, Business

    4.5
    Rating, 4.5 out of 5 stars
    ·
    596 reviews

    Beginner · Guided Project · Less Than 2 Hours

1…166167168…504

In summary, here are 10 of our most popular social media marketing courses

  • Trading Basics: Indian School of Business
  • Professional Skills: Workplace Communication: Arizona State University
  • Business Writing: University of Colorado Boulder
  • Metodologías activas para el aprendizaje: Universidad Tecnológica Centroamericana
  • Coaching Skills for Managers: University of California, Davis
  • Support for Visual Processing with Microsoft Word: Coursera
  • Build and Evaluate R Shiny Data Apps: EDUCBA
  • Fundraising and Development: University of California, Davis
  • Positive Psychology: Resilience Skills: University of Pennsylvania
  • Python Functions, Files, and Dictionaries: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok