• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Market Research

    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Market Research Course Catalog

    • Status: Free Trial
      Free Trial
      I

      Illinois Tech

      Innovation and International Strategy

      Skills you'll gain: Product Lifecycle Management, Innovation, Global Marketing, Business Strategy, New Product Development, Market Analysis, Market Opportunities, Competitive Analysis, Technology Strategies, Growth Strategies, Value Propositions, Risk Analysis

      Build toward a degree

      4.9
      Rating, 4.9 out of 5 stars
      ·
      40 reviews

      Intermediate · Course · 1 - 3 Months

    • E

      Erasmus University Rotterdam

      Cross-border road transport in EU law context

      Skills you'll gain: Transportation Operations, Law, Regulation, and Compliance, Case Law, Labor Law, Labor Relations, Immigration Law, Commercial Laws, Regulation and Legal Compliance, Employee Relations, Civil Law, Legal Research

      4.3
      Rating, 4.3 out of 5 stars
      ·
      10 reviews

      Advanced · Course · 1 - 3 Months

    • S

      SAS

      Machine Learning Using SAS Viya

      Skills you'll gain: Supervised Learning, Decision Tree Learning, Applied Machine Learning, Data Processing, Predictive Modeling, Feature Engineering, SAS (Software), Machine Learning, Data Analysis, Artificial Neural Networks, Performance Tuning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      101 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Create an A/B web page marketing test with Google Optimize

      Skills you'll gain: A/B Testing, Google Analytics, Web Analytics, User Experience, Web Content, Target Audience, Marketing Effectiveness, Goal Setting, Content Development and Management

      4.4
      Rating, 4.4 out of 5 stars
      ·
      107 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      T

      The Chinese University of Hong Kong

      Doing Business in China Capstone

      Skills you'll gain: Peer Review, Business Planning, Strategic Marketing, Business Consulting, Business Strategies, Marketing Strategies, Product Promotion, Competitive Analysis, Presentations, Product Development, Market Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      117 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Instructor Network

      Create Compelling Business Cases

      Skills you'll gain: Risk Management, Proposal Writing, Business Ethics, Business Research, Business Writing, Return On Investment, Financial Analysis, Analysis, Business Planning, Business Analysis

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      N

      Novartis

      Lead Selection & Optimization

      Skills you'll gain: Pharmacology, Pharmaceuticals, Clinical Research, Biochemistry, Chemistry, Laboratory Research, Infectious Diseases, Research Design

      5
      Rating, 5 out of 5 stars
      ·
      22 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Object Localization with TensorFlow

      Skills you'll gain: Tensorflow, Keras (Neural Network Library), Image Analysis, Computer Vision, Artificial Neural Networks, Applied Machine Learning, Deep Learning, Python Programming

      4.3
      Rating, 4.3 out of 5 stars
      ·
      113 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      D

      Duke University

      Risk Management and Financial Theory

      Skills you'll gain: Risk Management, Business Risk Management, Credit Risk, Stakeholder Communications, Operational Risk, Proposal Development, Risk Analysis, Finance, Financial Analysis, Financial Modeling, Business Strategy, Strategic Decision-Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      21 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Building the Business Model for Corporate Entrepreneurs

      Skills you'll gain: Business Modeling, Customer Analysis, Business Strategy, Entrepreneurship, Customer Insights, Value Propositions, New Product Development, Target Market, Business Development, Customer Relationship Management, Innovation, Product Strategy, Market Dynamics, Interviewing Skills

      4.6
      Rating, 4.6 out of 5 stars
      ·
      81 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      The Neuroscience of Leading Transformational Organizations

      Skills you'll gain: Diversity and Inclusion, Innovation, Business Transformation, Organizational Leadership, Industrial and Organizational Psychology, Business Leadership, Organizational Development, Cultural Diversity, Human Capital, Leadership, Team Performance Management, Change Management, Team Leadership, Business Strategy, Decision Making, Neurology

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      22 reviews

      Beginner · Course · 1 - 3 Months

    • P

      Pontificia Universidad Católica de Chile

      Escalamiento exitoso e Innovación en los Negocios

      Skills you'll gain: Innovation, Entrepreneurship, Marketing Strategies, Financial Management, Business Development, Growth Strategies, Business Strategy, Business Management, Team Leadership, Strategic Decision-Making, Governance, Global Marketing, International Finance, Brand Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      141 reviews

      Mixed · Course · 1 - 3 Months

    Market Research learners also search

    Business Analysis
    Market Structure
    Marketing Analytics
    Business Statistics
    Economic Policy
    Business English
    Economics
    Strategy
    1…174175176…311

    In summary, here are 10 of our most popular market research courses

    • Innovation and International Strategy: Illinois Tech
    • Cross-border road transport in EU law context: Erasmus University Rotterdam
    • Machine Learning Using SAS Viya: SAS
    • Create an A/B web page marketing test with Google Optimize: Coursera Project Network
    • Doing Business in China Capstone: The Chinese University of Hong Kong
    • Create Compelling Business Cases: Coursera Instructor Network
    • Lead Selection & Optimization: Novartis
    • Object Localization with TensorFlow: Coursera Project Network
    • Risk Management and Financial Theory: Duke University
    • Building the Business Model for Corporate Entrepreneurs: University of Maryland, College Park

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok