• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Cambridge

    Principles of Financial Leadership

    Skills you'll gain: Cash Flow Forecasting, Accrual Accounting, Financial Reporting, Finance, Financial Analysis, Financial Accounting, Accounting, Financial Management, Financial Modeling, Corporate Finance, Capital Markets, Cash Flows, Financial Statements, Accruals, Depreciation, Key Performance Indicators (KPIs), Investments, Loans, Strategic Decision-Making, Problem Solving

    4.6
    Rating, 4.6 out of 5 stars
    ·
    36 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    Introduction to Tourism and Hospitality

    Skills you'll gain: Hospitality, Climate Change Adaptation, Market Dynamics, Digital Transformation, Hotels and Accommodations, Sustainable Development, Travel Arrangements, Food Services, Economic Development, Socioeconomics, Environmental Resource Management, Cultural Diversity, Culture, Consumer Behaviour, Supply And Demand

    4.4
    Rating, 4.4 out of 5 stars
    ·
    60 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Starweaver

    Automotive Industrial Engineering

    Skills you'll gain: Supply Chain, Supply Chain Management, Industrial Engineering, Logistics, Transportation Management, Business Operations, Operations Management, Corporate Strategy, Business Strategy, Operational Efficiency, Manufacturing Processes, Sustainable Business, Corporate Sustainability, Mechanical Engineering, Strategic Planning, Procurement, Materials science, Innovation, Technology Strategies

    4.3
    Rating, 4.3 out of 5 stars
    ·
    137 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Banco Interamericano de Desarrollo

    Qualitative and Quantitative Analysis of Disaster Risk

    Skills you'll gain: Failure Analysis, Risk Analysis, Risk Modeling, Risk Management, Project Risk Management, Analysis, Climate Change Adaptation, Data Analysis Software, Simulation and Simulation Software, Qualitative Research, Resilience

    4.7
    Rating, 4.7 out of 5 stars
    ·
    69 reviews

    Advanced · Course · 1 - 4 Weeks

  • C

    Coursera

    FEM - Linear, Nonlinear Analysis & Post-Processing

    Skills you'll gain: Finite Element Methods, Engineering Analysis, Simulation and Simulation Software, Engineering Calculations, Mathematical Modeling, Structural Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    203 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Preview
    Preview
    T

    Technical University of Munich (TUM)

    How to Start a Biotech Venture

    Skills you'll gain: Intellectual Property, Team Building, Biotechnology, Team Management, Financial Management, Entrepreneurship, Commercialization, New Business Development, Law, Regulation, and Compliance, Market Intelligence, Regulatory Requirements, Business Development, Strategic Partnership, Innovation

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    É

    École Polytechnique Fédérale de Lausanne

    Innovative Governance of Large Urban Systems

    Skills you'll gain: Social Justice, Community Development, Governance, Sustainable Development, Systems Thinking, Information Technology, Economic Development, Policty Analysis, Research, and Development, Digital Transformation, Stakeholder Engagement, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    185 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Digital Marketing

    Skills you'll gain: Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Digital Marketing, Adobe Express, Target Audience, Marketing Materials, Marketing Effectiveness, Marketing Automation, Customer Relationship Management, Advertising, Customer Acquisition Management, Customer Engagement, Content Creation, Generative AI Agents

    4.8
    Rating, 4.8 out of 5 stars
    ·
    228 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Cultural intelligence: Become a global citizen

    Skills you'll gain: Intercultural Competence, Cultural Diversity, Cultural Sensitivity, Business Ethics, Cognitive flexibility, Diversity Awareness, Diversity and Inclusion, Workplace inclusivity, Cross-Functional Team Leadership, Professionalism, Organizational Leadership, Global Marketing, Business Leadership, Collaboration, Culture, International Relations, Systems Thinking, Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    222 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Building the Business Model for Corporate Entrepreneurs

    Skills you'll gain: Business Modeling, Customer Analysis, Financial Modeling, Business Strategy, Entrepreneurship, Business Planning, Customer Insights, Value Propositions, Target Market, Customer Relationship Management, Product Development, Innovation, Interviewing Skills

    4.6
    Rating, 4.6 out of 5 stars
    ·
    81 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Planificación y estrategia de marketing digital

    Skills you'll gain: Search Engine Marketing, Customer Engagement, Brand Management, Digital Media Strategy, Search Engine Optimization, Target Market, Digital Marketing, Web Analytics and SEO, Marketing Communications, Digital Advertising, Social Media Strategy, Digital Transformation, Customer Retention, Content Strategy, Marketing Analytics, Marketing Strategies, Social Media Marketing, Lead Generation, Customer Acquisition Management, Email Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    248 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Measurement – Turning Concepts into Data

    Skills you'll gain: Survey Creation, Sampling (Statistics), Quantitative Research, Research Methodologies, Data Analysis, Data Quality, Research Design, Model Evaluation, Data Transformation, Statistical Analysis, Data Modeling, Statistical Methods

    4.7
    Rating, 4.7 out of 5 stars
    ·
    82 reviews

    Beginner · Course · 1 - 4 Weeks

1…177178179…339

In summary, here are 10 of our most popular market research courses

  • Principles of Financial Leadership: University of Cambridge
  • Introduction to Tourism and Hospitality: Universidad de Palermo
  • Automotive Industrial Engineering: Starweaver
  • Qualitative and Quantitative Analysis of Disaster Risk: Banco Interamericano de Desarrollo
  • FEM - Linear, Nonlinear Analysis & Post-Processing: Coursera
  • How to Start a Biotech Venture: Technical University of Munich (TUM)
  • Innovative Governance of Large Urban Systems: École Polytechnique Fédérale de Lausanne
  • Digital Marketing: Adobe
  • Cultural intelligence: Become a global citizen: Macquarie University
  • Building the Business Model for Corporate Entrepreneurs: University of Maryland, College Park

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok