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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      Generative AI Assistants

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Ideation, Verification And Validation, Data Validation, Productivity, AI Personalization, OpenAI, Artificial Intelligence, Personalized Service, Large Language Modeling, Risk Management Framework, Expense Management, Creative Thinking, Ingenuity, Productivity Software, Brainstorming, Data Ethics, Travel Arrangements

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.4K reviews

      Beginner · Specialization · 1 - 3 Months

    • N

      Northwestern University

      Sports Marketing

      Skills you'll gain: Event Marketing, Marketing, Social Media, Media Relations, Marketing Strategies, Loyalty Programs, Brand Management, Event Planning, Public Relations, Revenue Management, Promotional Strategies, Strategic Partnership, Crisis Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.4K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      IBM Java Developer

      Skills you'll gain: Spring Framework, Prompt Engineering, HTML and CSS, Cloud-Native Computing, Software Development Life Cycle, Software Architecture, Hibernate (Java), Database Design, Docker (Software), Containerization, Git (Version Control System), GitHub, Software Design, Microservices, Object Oriented Programming (OOP), Large Language Modeling, Spring Boot, Object-Relational Mapping, Java Programming, Interviewing Skills

      4.6
      Rating, 4.6 out of 5 stars
      ·
      5.5K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      Generative AI and ChatGPT for K-12 Educators

      Skills you'll gain: Prompt Engineering, ChatGPT, Productivity, Creative Problem-Solving, Generative AI, AI Personalization, Creative Thinking, Artificial Intelligence, Innovation, Brainstorming, Large Language Modeling, Game Design, Creativity, Education Software and Technology, Technical Communication, Ingenuity, Resourcefulness, Interactive Design, Problem Solving, Critical Thinking

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.4K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      Generative AI Cybersecurity & Privacy for Leaders

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Crisis Management, Productivity, Incident Response, AI Personalization, OpenAI, Artificial Intelligence, Personalized Service, Large Language Modeling, Business Ethics, Information Privacy, Personally Identifiable Information, Cross-Functional Collaboration, Threat Detection, Expense Management, Threat Modeling, Creative Thinking, Cyber Security Strategy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      ChatGPT: Excel at Personal Automation with GPTs, AI & Zapier

      Skills you'll gain: Generative AI Agents, Prompt Engineering, ChatGPT, Generative AI, Agentic systems, Productivity, AI Personalization, OpenAI, Expense Management, Artificial Intelligence, Personalized Service, Expense Reports, Large Language Modeling, Workflow Management, Google Workspace, Creative Thinking, Ingenuity, Productivity Software, Brainstorming, Business Process Automation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      R

      Rutgers the State University of New Jersey

      Healthcare Organization Operations

      Skills you'll gain: Health Care Administration, Health Administration, Governance, Business Process, Business Process Management, Quality Improvement, Health Systems, Process Improvement, Continuous Quality Improvement (CQI), Quality Assurance, Process Design, Business Process Improvement, Data Collection, Health Information Management and Medical Records, Presentations, Health Care, Health Policy, Healthcare Industry Knowledge, Preventative Care, Spreadsheet Software

      4.6
      Rating, 4.6 out of 5 stars
      ·
      656 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      H

      HRCI

      Compliance and Risk Management

      Skills you'll gain: Occupational Safety And Health, Business Continuity Planning, Risk Management, Business Risk Management, Human Resources, Compliance Management, Regulatory Compliance, Operational Risk, Safety Training, Human Resource Strategy, Legal Risk, Labor Law, Human Resource Policies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      272 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      Prompt Engineering for Law

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Productivity, AI Personalization, Law Practice Management Software, OpenAI, Artificial Intelligence, Personalized Service, Large Language Modeling, Legal Writing, Legal Research, Data Ethics, Expense Management, Creative Thinking, Ingenuity, Productivity Software, Legal Support, Brainstorming, Travel Arrangements

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.2K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      Generative AI SQL Database Specialist with ChatGPT

      Skills you'll gain: Prompt Engineering, ChatGPT, Database Design, Productivity, Data Migration, Generative AI, Software Documentation, SQL, Dashboard, Artificial Intelligence, Database Management, Data Visualization, Large Language Modeling, Gap Analysis, Database Architecture and Administration, Technical Design, Data Storytelling, Data Analysis, Debugging, Data-Driven Decision-Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.9K reviews

      Intermediate · Specialization · 1 - 3 Months

    • U

      University of Michigan

      High Stakes Leadership: Leading in Times of Crisis

      Skills you'll gain: Crisis Management, Leadership, Strategic Communication, Resilience, Stakeholder Management, Business Continuity, Organizational Change, Dealing With Ambiguity, Proactivity, Communication Strategies, Business Risk Management, Adaptability, Decision Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      439 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      R

      Rutgers the State University of New Jersey

      Supply Chain Planning

      Skills you'll gain: Demand Planning, Forecasting, Customer Demand Planning, Supply Chain Planning, Sales Management, Time Series Analysis and Forecasting, Supply Chain Management, Production Planning, Trend Analysis, Decision Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3K reviews

      Beginner · Course · 1 - 4 Weeks

    Brand Management learners also search

    Brand Strategy
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    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…181920…693

    In summary, here are 10 of our most popular brand management courses

    • Generative AI Assistants: Vanderbilt University
    • Sports Marketing: Northwestern University
    • IBM Java Developer: IBM
    • Generative AI and ChatGPT for K-12 Educators: Vanderbilt University
    • Generative AI Cybersecurity & Privacy for Leaders: Vanderbilt University
    • ChatGPT: Excel at Personal Automation with GPTs, AI & Zapier: Vanderbilt University
    • Healthcare Organization Operations: Rutgers the State University of New Jersey
    • Compliance and Risk Management: HRCI
    • Prompt Engineering for Law: Vanderbilt University
    • Generative AI SQL Database Specialist with ChatGPT: Vanderbilt University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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