• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Online Marketing: Social Media, Ads & E-commerce Certificate

    Skills you'll gain: Social Media Management, Social Media, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Online Advertising, Social Media Campaigns, Pay Per Click Advertising, Content Creation, Customer Retention, Instagram, Paid media, Customer Relationship Building, E-Commerce, Digital Marketing, TikTok, Driving engagement, Keyword Research, Brand Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    31 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Florida

    Agroforestry

    Skills you'll gain: Land Management, Climate Change Mitigation, Sustainable Development, Sustainable Systems, Environment and Resource Management, Water Resources, Sustainability Standards, Climate Change Adaptation, Water Resource Management, Environment, Natural Resource Management, Plant Operations and Management, Systems Thinking, Environmental Science, General Science and Research, Spatial Analysis, Socioeconomics, Research, Research Methodologies, Biology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    117 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Principios de Psicología

    Skills you'll gain: Psychology, Human Learning, Human Development, Scientific Methods, Social Sciences, Culture, Mental Health Diseases and Disorders, Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    245 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Rocket Science 101

    Skills you'll gain: Mechanics, Environmental Monitoring, Global Positioning Systems, Engineering, Physics, Environment, Physical Science, Climate Change Programs, Trigonometry, Geographic Information Systems, Research, Scientific Methods, Manufacturing and Production, Calculus, World History, Chemical Engineering, International Relations, Aerospace Basic Quality System Standards, Political Sciences, Emerging Technologies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    59 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    T

    The University of Melbourne

    Moving to the Cloud

    Skills you'll gain: Cloud Computing, Cloud Services, Cloud Computing Architecture, Change Management, Organizational Change, Service Level Agreement, Stakeholder Engagement, Business Transformation, Workforce Planning, Contract Management, Governance, Key Performance Indicators (KPIs)

    4.5
    Rating, 4.5 out of 5 stars
    ·
    254 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    D

    DeepLearning.AI

    How Diffusion Models Work

    Skills you'll gain: Generative AI, Generative Model Architectures, Jupyter, Sampling (Statistics), Artificial Neural Networks, Algorithms

    4.6
    Rating, 4.6 out of 5 stars
    ·
    279 reviews

    Intermediate · Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Virginia Darden School Foundation

    Content Marketing Using Generative AI

    Skills you'll gain: Large Language Modeling, Customer Insights, Digital Advertising, Keyword Research, Search Engine Marketing, AI Personalization, Content Marketing, Marketing Strategies, Google Ads, Digital Marketing, Generative AI, Marketing Analytics, Customer experience strategy (CX), Consumer Behaviour

    4
    Rating, 4 out of 5 stars
    ·
    70 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    PyTorch Ultimate 2024 - From Basics to Cutting-Edge

    Skills you'll gain: PyTorch (Machine Learning Library), Recurrent Neural Networks (RNNs), Model Evaluation, Convolutional Neural Networks, Natural Language Processing, Deep Learning, Generative Adversarial Networks (GANs), Classification Algorithms, Transfer Learning, Applied Machine Learning, Vision Transformer (ViT), Image Analysis, Machine Learning, Computer Vision, Artificial Neural Networks, Artificial Intelligence, Unsupervised Learning, Python Programming, Embeddings, Data Preprocessing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    76 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Mastering Product Management Interviews: A Strategic Guide

    Skills you'll gain: Agile Methodology, Product Strategy, Product Design, Market Analysis, Target Market, Stakeholder Communications, Portfolio Management, Decision Making, Data Analysis, Technical Communication, Communication, Innovation, Complex Problem Solving, Key Performance Indicators (KPIs), Prioritization

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Advanced Business Analytics: Excel Optimization & Simulation

    Skills you'll gain: Operations Research, Resource Allocation, Simulation and Simulation Software, Microsoft Excel, Business Analytics, Data-Driven Decision-Making, Business Risk Management, Transportation Operations, Analytics, Risk Analysis, Process Optimization, Statistical Methods, Business Modeling, Logistics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    53 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Design Thinking: Discovery Tools

    Skills you'll gain: Design Thinking, Stakeholder Analysis, Human Centered Design, User Experience, Persona Development, Process Mapping, Value Engineering, User Research, Customer experience improvement, Qualitative Research, Customer Insights, Strategic Thinking, Innovation, Interviewing Skills

    4.7
    Rating, 4.7 out of 5 stars
    ·
    39 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    S

    Starweaver

    Automotive Industrial Engineering

    Skills you'll gain: Supply Chain Management, Industrial Engineering, Logistics, Transportation Management, Operations Management, Corporate Strategy, Business Strategy, Operational Efficiency, Manufacturing Processes, Corporate Sustainability, Mechanical Engineering, Strategic Planning, Procurement, Materials science, Innovation, Technology Strategies

    4.2
    Rating, 4.2 out of 5 stars
    ·
    139 reviews

    Beginner · Course · 1 - 4 Weeks

1…188189190…374

In summary, here are 10 of our most popular market research courses

  • Online Marketing: Social Media, Ads & E-commerce Certificate: SkillUp
  • Agroforestry: University of Florida
  • Principios de Psicología: Tecnológico de Monterrey
  • Rocket Science 101: University of Michigan
  • Moving to the Cloud: The University of Melbourne
  • How Diffusion Models Work: DeepLearning.AI
  • Content Marketing Using Generative AI : University of Virginia Darden School Foundation
  • PyTorch Ultimate 2024 - From Basics to Cutting-Edge: Packt
  • Mastering Product Management Interviews: A Strategic Guide: Board Infinity
  • Advanced Business Analytics: Excel Optimization & Simulation: Johns Hopkins University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok