• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Design Thinking: Discovery Tools

    Skills you'll gain: Design Thinking, Stakeholder Analysis, Human Centered Design, User Experience, Persona Development, Process Mapping, Value Engineering, User Research, Customer experience improvement, Qualitative Research, Customer Insights, Strategic Thinking, Innovation, Interviewing Skills

    4.7
    Rating, 4.7 out of 5 stars
    ·
    39 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    New Tech Ventures

    Skills you'll gain: Design Thinking, Global Marketing, Entrepreneurship, Business Modeling, Innovation, Team Building, Storytelling, Market Research, Team Management, Oral Expression, Entrepreneurial Finance, New Product Development, Business Strategies, Project Design, Team Leadership, Fundraising and Crowdsourcing, Financial Planning, Customer Engagement, Business Ethics, Competitive Analysis

    Build toward a degree

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica del Perú

    Relación entre Branding y Marketing

    Skills you'll gain: Brand Management, Branding, Marketing, Strategic Marketing, Marketing Management, Marketing Strategies, Business Marketing, Value Propositions, Target Market, Market Analysis, Digital Marketing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Design and Build a Data Warehouse for Business Intelligence Implementation

    Skills you'll gain: Data Warehousing, Dashboard, Star Schema, Data Visualization Software, Data Mart, MicroStrategy, Business Intelligence, Data Integration, Data Architecture, Extract, Transform, Load, Data Modeling, Case Studies, PostgreSQL, SQL, Data Transformation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    294 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia Darden School Foundation

    Content Marketing Using Generative AI

    Skills you'll gain: Large Language Modeling, Customer Insights, Digital Advertising, Keyword Research, Search Engine Marketing, AI Personalization, Content Marketing, Marketing Strategies, Google Ads, Digital Marketing, Generative AI, Marketing Analytics, Customer experience strategy (CX), Consumer Behaviour

    4
    Rating, 4 out of 5 stars
    ·
    70 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Implicaciones estratégicas de la marca

    Skills you'll gain: Brand Strategy, Branding, Brand Management, Brand Awareness, Brand Loyalty, Strategic Marketing, Strategic Partnership, Organizational Strategy, Business Strategy, Marketing Strategies, Customer experience improvement, Growth Strategies, Strategic Communication, Market Share, New Business Development, Consumer Behaviour, User Experience, Product Lifecycle Management, Competitive Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    71 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    L

    Ludwig-Maximilians-Universität München (LMU)

    Theatre and Globalization

    Skills you'll gain: Performing Arts, Culture, International Relations, World History, Cultural Diversity, Art History, Social Studies, Intercultural Competence, Music History, Public History, Media and Communications, Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    234 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    K

    Korea Advanced Institute of Science and Technology(KAIST)

    Electrodynamics: Electric and Magnetic Fields

    Skills you'll gain: electromagnetics, Electrical Engineering, Physics, Electrical Systems, Materials science, Applied Mathematics, Mechanics, Electronics, Engineering Analysis, Mathematical Modeling

    4.8
    Rating, 4.8 out of 5 stars
    ·
    232 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    K

    Keller Williams

    Sales Fundamentals

    Skills you'll gain: Lead Generation, Value Propositions, Sales Process, Sales Management, Branding, Social Media Content, Property Management, Customer Relationship Management, Communication, Real Estate, Customer experience strategy (CX), Relationship Building, Professional Networking

    4.9
    Rating, 4.9 out of 5 stars
    ·
    28 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    U

    University of Minnesota

    Introduction to UX Design MasterTrack Certificate Program

    Skills you'll gain: Design Thinking, User Research, User Experience Design, Design Research, Usability Testing, User Centered Design, Graphic and Visual Design, Human Centered Design, Data Ethics, Ethical Standards And Conduct, Information Architecture

    4.1
    Rating, 4.1 out of 5 stars
    ·
    45 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Design Basics of RCC Buildings

    Skills you'll gain: Architectural Drawing, Blueprint Reading, Structural Engineering, Structural Analysis, Engineering Drawings, Building Design, Engineering Documentation, Architectural Engineering, Building Codes, Civil Engineering, Construction, Engineering Practices, Engineering Calculations

    4.8
    Rating, 4.8 out of 5 stars
    ·
    62 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    ChatGPT for Content Creation and Planning

    Skills you'll gain: AI Personalization, Business Process

    4.1
    Rating, 4.1 out of 5 stars
    ·
    16 reviews

    Beginner · Specialization · 1 - 3 Months

1…191192193…374

In summary, here are 10 of our most popular market research courses

  • Design Thinking: Discovery Tools: University of Virginia
  • New Tech Ventures: Illinois Tech
  • Relación entre Branding y Marketing: Pontificia Universidad Católica del Perú
  • Design and Build a Data Warehouse for Business Intelligence Implementation: University of Colorado System
  • Content Marketing Using Generative AI : University of Virginia Darden School Foundation
  • Implicaciones estratégicas de la marca: Tecnológico de Monterrey
  • Theatre and Globalization: Ludwig-Maximilians-Universität München (LMU)
  • Electrodynamics: Electric and Magnetic Fields: Korea Advanced Institute of Science and Technology(KAIST)
  • Sales Fundamentals: Keller Williams
  • Introduction to UX Design MasterTrack Certificate Program: University of Minnesota

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok