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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • U
    S

    Multiple educators

    Transformative Leadership in the Circular Economy

    Skills you'll gain: Sustainable Business, Sustainable Development, Organizational Leadership, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Systems Thinking, Brand Marketing, Change Management, Strategic Leadership, Professional Development, Waste Minimization, Packaging and Labeling, Environment and Resource Management, Business Leadership, Regulatory Compliance, Engineering Management, Market Opportunities, Key Performance Indicators (KPIs), Emerging Technologies, Digital Marketing

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    18 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Principal Component Analysis with NumPy

    Skills you'll gain: Exploratory Data Analysis, NumPy, Data Visualization, Data Analysis, Seaborn, Matplotlib, Statistical Visualization, Jupyter, Dimensionality Reduction, Data Science, Machine Learning Methods, Python Programming, Data Preprocessing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    298 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • A

    Automatic Data Processing, Inc. (ADP)

    Exploring the Field of U.S. Payroll

    Skills you'll gain: Payroll, Payroll Administration, Payroll Systems, Payroll Tax, Payroll Processing, Payroll Reporting, Non-Profit Accounting, Specialized Accounting, Record Keeping, Accounting, Tax Compliance, Tax Laws, Law, Regulation, and Compliance, Organizational Structure, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    93 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    SkillUp

    Power BI Data Analyst Prep

    Skills you'll gain: Data Storytelling, Dashboard, Power BI, Data Visualization, Interactive Data Visualization, Data Analysis, Data Modeling, Data Visualization Software, Data Analysis Expressions (DAX), Star Schema, Data Cleansing, Data Transformation, Data Import/Export, Data Security

    4.6
    Rating, 4.6 out of 5 stars
    ·
    57 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Essential Linear Algebra for Data Science

    Skills you'll gain: Linear Algebra, Applied Mathematics, Data Science, Data Analysis, Statistical Methods, Algebra, Numerical Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    189 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    Universidad Nacional Autónoma de México

    Business intelligence and data warehousing

    Skills you'll gain: Data Warehousing, Extract, Transform, Load, Business Intelligence, Data Mining, Big Data, Predictive Analytics, Data Modeling, MySQL, Business Analytics, Apache Hadoop, Data Integration, Star Schema, Unstructured Data, Database Design, SQL, Data Transformation

    3.9
    Rating, 3.9 out of 5 stars
    ·
    102 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    How to edit and improve a Facebook Ad

    Skills you'll gain: Facebook, Social Media Campaigns, Social Media Marketing, Social Media, Target Audience, Advertising, Social Media Strategy, Digital Advertising, Content Performance Analysis

    4
    Rating, 4 out of 5 stars
    ·
    21 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • I

    IBM

    GenAI for SEO: A Hands-On Playbook

    Skills you'll gain: Prompt Engineering, Keyword Research, Generative AI, Search Engine Optimization, Content Strategy, AI Workflows, Digital Marketing

    Beginner · Course · 1 - 4 Weeks

  • A

    Arizona State University

    Sustainability Analyst Fundamentals

    Skills you'll gain: Program Implementation, Plan Execution, Sustainable Development, Business Planning, Data Analysis, Sustainability Reporting, Spreadsheet Software, Contract Management, Waste Minimization, Marketing and Public Relations, Analysis, Sustainability Standards, Policy Development, Annual Reports, Interactive Learning, Sustainable Business, Goal Setting, Corporate Sustainability, Business Writing, Project Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    98 reviews

    Beginner · Specialization · 3 - 6 Months

  • I

    Illinois Tech

    Competitive Strategy

    Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Thinking, Organizational Strategy, Corporate Strategy, Value Propositions, Market Analysis, Cost Reduction, Market Opportunities, Strategic Decision-Making, Cost Control, Business Analysis, Analysis

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    84 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    Healthcare Data Literacy

    Skills you'll gain: Data Integration, Health Informatics, Data Dictionary, Health Systems, Metadata Management, Health Care, Data Mapping, Healthcare Industry Knowledge, Value-Based Care, Health Information Management, Taxonomy, Care Coordination, Data Literacy, Clinical Data Management, ICD Coding (ICD-9/ICD-10), Data Quality, Medical Terminology, Big Data, Interoperability, Data Storage

    4.5
    Rating, 4.5 out of 5 stars
    ·
    134 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Toronto

    Human-Centered Design for Inclusive Innovation

    Skills you'll gain: Human Centered Design, User Research, Design Thinking, Design Research, Product Design, Prototyping, Qualitative Research, Innovation, User Feedback, Diversity and Inclusion, Workplace inclusivity, Brainstorming, Empathy, Ideation, Creativity, Needs Assessment, Product Testing, Interviewing Skills

    4.8
    Rating, 4.8 out of 5 stars
    ·
    175 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Transformative Leadership in the Circular Economy: University of Colorado Boulder
  • Principal Component Analysis with NumPy: Coursera
  • Exploring the Field of U.S. Payroll: Automatic Data Processing, Inc. (ADP)
  • Power BI Data Analyst Prep: SkillUp
  • Essential Linear Algebra for Data Science: University of Colorado Boulder
  • Business intelligence and data warehousing: Universidad Nacional Autónoma de México
  • How to edit and improve a Facebook Ad: Coursera
  • GenAI for SEO: A Hands-On Playbook: IBM
  • Sustainability Analyst Fundamentals: Arizona State University
  • Competitive Strategy: Illinois Tech

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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