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    • Pricing Strategy

    Pricing Strategy Courses Online

    Master pricing strategy for optimizing revenue. Learn to analyze market conditions, cost structures, and consumer behavior to set effective prices.

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    Explore the Pricing Strategy Course Catalog

    • Status: Free
      Free
      D

      Duke University

      Electric Industry Operations and Markets

      Skills you'll gain: Electrical Power, Electric Power Systems, Energy and Utilities, Basic Electrical Systems, Market Dynamics, Operating Cost, Plant Operations and Management, Operational Efficiency, Environmental Regulations, Regulatory Compliance, Dispatching

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.4K reviews

      Beginner · Course · 1 - 4 Weeks

    • A

      Arizona State University

      Inglés Empresarial

      Skills you'll gain: Business Ethics, Sales Presentations, Meeting Facilitation, Graphic Design, English Language, Brainstorming, Negotiation, Purchasing, Verbal Communication Skills, Business Writing, Presentations, Product Planning, Telephone Skills, Communication, Marketing Materials, Business Communication, Business Planning, Employee Coaching, Financial Analysis, New Product Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.1K reviews

      Intermediate · Specialization · 3 - 6 Months

    • U

      University of Pennsylvania

      Improving Communication Skills

      Skills you'll gain: Active Listening, Communication, Communication Strategies, Persuasive Communication, Verbal Communication Skills, Interpersonal Communications, Business Communication, Trustworthiness, Rapport Building, Goal Setting, Relationship Building, Non-Verbal Communication, Cooperation, Negotiation, Honesty

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2K reviews

      Beginner · Course · 1 - 4 Weeks

    • R

      Rutgers the State University of New Jersey

      Supply Chain Sourcing

      Skills you'll gain: Strategic Sourcing, Supplier Relationship Management, Procurement, Supplier Management, Purchasing, Supply Management, Vendor Relationship Management, Supply Chain, Vendor Management, Decision Making, Risk Management, Cost Benefit Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2K reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      Indian School of Business

      Design your own trading strategy – Culminating Project

      Skills you'll gain: Peer Review, Data Collection, Financial Trading, Project Design, Portfolio Management, Securities Trading, Business Planning, Financial Market, Market Analysis, Strategic Thinking, Investment Management, Performance Analysis, Equities

      4.5
      Rating, 4.5 out of 5 stars
      ·
      102 reviews

      Intermediate · Course · 1 - 3 Months

    • I

      IE Business School

      Implementación del Marketing Mix

      Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Product Lifecycle Management, Customer experience strategy (CX), Advertising, Brand Strategy, Brand Management, Brand Loyalty, Branding, Revenue Management, Retail Management, Marketing Channel, Strategic Marketing, Marketing Psychology, Market Dynamics, Marketing Management, Peer Review, Presentations, Supply Chain Planning, Retail Sales

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.8K reviews

      Beginner · Specialization · 3 - 6 Months

    • K

      Kennesaw State University

      Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course)

      Skills you'll gain: Value Propositions, Business Modeling, Presentations, Customer Analysis, Innovation, Business Process, Customer Relationship Management, Entrepreneurship, Target Market, Marketing Channel, Business Strategy, Strategic Partnership, Cost Management, Revenue Management, Resource Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      652 reviews

      Beginner · Course · 1 - 3 Months

    • E

      ESSEC Business School

      Strategic Business Analytics

      Skills you'll gain: Marketing Analytics, Business Analytics, Forecasting, Peer Review, Data Presentation, Predictive Analytics, R Programming, Customer Analysis, Information Technology, Digital Transformation, Business Marketing, Advanced Analytics, Marketing Strategies, Statistical Analysis, Complex Problem Solving, Analytics, Business Analysis, Data Synthesis, Data Analysis, Data Storytelling

      4.4
      Rating, 4.4 out of 5 stars
      ·
      1.3K reviews

      Advanced · Specialization · 3 - 6 Months

    • I

      IE Business School

      Marketing Strategy Capstone Project

      Skills you'll gain: Market Research, Market Analysis, Peer Review, Marketing Planning, Marketing Management, Strategic Marketing, Customer Analysis, Hospitality Management, Consumer Behaviour, Marketing Strategy and Techniques, Marketing Effectiveness, Plan Execution, Target Market, Competitive Analysis, Product Marketing, Business

      4.7
      Rating, 4.7 out of 5 stars
      ·
      115 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Pennsylvania

      Cryptocurrency and Blockchain: An Introduction to Digital Currencies

      Skills you'll gain: Blockchain, Cryptography, Digital Assets, Investments, Portfolio Management, FinTech, Financial Analysis, Financial Market, Emerging Technologies, Transaction Processing, Distributed Computing, Risk Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.5K reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      University of Michigan

      Negociações de sucesso: estratégias e habilidades essenciais (em Português)

      Skills you'll gain: Negotiation, Contract Negotiation, Mediation, Arbitration, Price Negotiation, Legal Strategy, Planning, Strategic Planning, Conflict Management, Communication, Cultural Diversity, Ethical Standards And Conduct, Decision Making

      4.9
      Rating, 4.9 out of 5 stars
      ·
      1.5K reviews

      Mixed · Course · 1 - 3 Months

    • I

      INSEAD

      Blockchain Revolution in Financial Services

      Skills you'll gain: Blockchain, Digital Assets, FinTech, Plan Execution, Business Strategy, Strategic Decision-Making, Governance, Feasibility Studies, Financial Services, Financial Regulation, Ledgers (Accounting), Work Breakdown Structure, Project Implementation, Business Modeling, Market Opportunities, Banking Services, Financial Systems, Cryptography, Design, Emerging Technologies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1K reviews

      Beginner · Specialization · 3 - 6 Months

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    In summary, here are 10 of our most popular pricing strategy courses

    • Electric Industry Operations and Markets: Duke University
    • Inglés Empresarial: Arizona State University
    • Improving Communication Skills: University of Pennsylvania
    • Supply Chain Sourcing: Rutgers the State University of New Jersey
    • Design your own trading strategy – Culminating Project: Indian School of Business
    • Implementación del Marketing Mix: IE Business School
    • Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course): Kennesaw State University
    • Strategic Business Analytics: ESSEC Business School
    • Marketing Strategy Capstone Project: IE Business School
    • Cryptocurrency and Blockchain: An Introduction to Digital Currencies: University of Pennsylvania

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Pricing Strategy

    Pricing strategies are the models used by businesses to determine the best price at which to sell their goods or services. This is clearly one of the most important questions faced by any business, since pricing has a tremendous influence on revenues, market competitiveness, and consumer perceptions of your product. Given its importance to the strategic management of a business, it is not surprising that there are a number of different pricing strategies to choose from.

    Perhaps the simplest pricing strategy is cost-based pricing, where prices are set at the cost of providing the good or service plus a desired profit margin. Alternately, when many producers sell similar goods or services, market-based pricing and competitor pricing models can be used to set price points based on current market conditions and positioning versus competitors. Customer value-based pricing offers an even more sophisticated strategy, as it seeks to determine customer willingness to pay for a product and set prices accordingly.

    The digital era has created new opportunities to push these and other pricing strategies forwards. For example, the advent of e-commerce has made it easy to gather more information than ever on the relevant prices of similar goods and services across different providers and different markets. And digital analytics on consumer buying behavior, as well as insights from behavioral economics, have provided new insights into customer psychology that can inform value-based pricing strategies.‎

    Product and service pricing can have wide-ranging impacts on a company’s bottom-line performance as well as its brand perception. Thus, an understanding of pricing strategies is essential for sales and marketing professionals as well as executive decision-makers such as CEOs.

    Market research analysts in particular must have an expertise in this field. They are responsible for studying market data and conducting consumer research to help companies determine what products and services customers want and how much they might buy at different price points. According to the Bureau of Labor Statistics, market research analysts earned an median annual salary of $63,790 per year in 2019, and these positions are expected to grow much faster than the national average as companies face increasing pressure to analyze and utilize the vast amounts of marketing data available today.‎

    Absolutely. Coursera offers many different courses in business and marketing topics, including specific courses and Specializations on pricing strategy. With Coursera, you can learn about pricing strategy from top-ranked institutions like the University of Pennsylvania and IE Business School, as well as leading industry partners like Boston Consulting Group. These courses offer the opportunity to learn the same material from the same faculty as on-campus students, but at a much lower tuition. This appealing price point, along with the ability to learn remotely on a flexible schedule, has helped make Coursera the world’s leading online education platform.‎

    The skills or experience you may need to have to learn pricing strategy can include having some knowledge of economics and marketing as well as a basic understanding of customer segmentation. It may help you to have a general grasp of how customers make decisions on what they pay for various products and services, including supply-and-demand situations. If you have any skills or experience in launching and pricing brands, building brand engagement, or managing brands or products, you may have some of the skills needed to learn pricing strategy.‎

    The kind of people who are best suited for roles in pricing strategy may have dual interests in economics and consumer behavior. They understand the motivations, tools, and approaches behind data collection and analysis methods used by marketing professionals to sell products and services. They may also enjoy roles in pricing strategy because they will be interested in measuring a customer's willingness to pay for products and services of value, and learning the consumer psychology applications behind what is used to set beneficial prices of products and services.‎

    Learning pricing strategy may be right for you if you are an entrepreneur, company owner, marketing specialist, or brand manager who needs to implement marketing strategies for products and services. It may be good for you to learn pricing strategy if you want to formulate pricing for your products and services or that of your company. Studying pricing strategy may benefit you if you're responsible for the bottom line in your company or if you need to understand price discrimination or pricing products and services for different customer segments. It can help you learn the tools and data needed to analyze and recommend a strategic response to real-world and complicated pricing challenges and decisions. Learning pricing strategy may be right for you if you want to better understand analyzing and applying pricing models, cost-plus pricing, marginal cost-plus pricing, peak-load pricing, and index-based pricing.‎

    Online Pricing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Pricing Strategy skills. Choose from a wide range of Pricing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Pricing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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