• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • J

    Johns Hopkins University

    Sustainable Cities

    Skills you'll gain: Traffic Flow Optimization, Architectural Design, Sustainable Development, Stormwater Management, Building Codes, Community Development, Land Development, Public Works, Sustainable Architecture, Landscape Architecture, Transportation Operations, Civil Engineering, Case Studies, Environmental Engineering, Building Design, Economic Development, Land Management, Sustainable Design, Sustainable Technologies, Environmental Science

    4.6
    Rating, 4.6 out of 5 stars
    ·
    494 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    University of Michigan

    Leading People and Teams Capstone

    Skills you'll gain: Interviewing Skills, Leadership, Business Leadership, Leadership Development, Organizational Leadership, Leadership and Management, Professional Development, Team Building, Recruitment, Team Management, Talent Management, Coaching, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    591 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    Global Trends for Business and Society

    Skills you'll gain: Demography, Market Trend, Trend Analysis, International Relations, Socioeconomics, Global Marketing, Social Sciences, Systems Thinking, Cultural Diversity, Political Sciences, Financial Systems, Economics, Business Economics, Governance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    925 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of California, Irvine

    Essentials of Management and Strategic Planning

    Skills you'll gain: Business Strategy, Business Strategies, Business Planning, Accountability, Business Management, Leadership and Management, Team Leadership, Strategic Planning, Competitive Analysis, Strategic Thinking, Leadership Development, Business Administration, Team Building, Strategic Leadership, Organizational Strategy, Team Management, Employee Coaching, People Development, Goal Setting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    428 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    قيادة الفرق

    Skills you'll gain: Team Management, Team Building, Team Leadership, Team Motivation, Conflict Management, Collaboration, Performance Management, Drive Engagement, Organizational Structure, Innovation, Diversity and Inclusion, Decision Making, Coordination, Creativity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    726 reviews

    Mixed · Course · 1 - 4 Weeks

  • N

    Novartis

    Introduction to Good Clinical Practice

    Skills you'll gain: Good Clinical Practices (GCP), Clinical Research, Clinical Trials, Clinical Research Ethics, Informed Consent, Clinical Data Management, Institutional Review Board (IRB), Patient Education And Counseling, Drug Development, Health Equity, Risk Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    491 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    California Institute of the Arts

    Building Your Freelancing Career

    Skills you'll gain: Intellectual Property, Business Planning, Competitive Analysis, Financial Data, Business Risk Management, Financial Acumen, Tax Preparation, Business Process Automation, Budget Management, Business Strategy, Contract Management, Peer Review, Process Improvement, Financial Analysis, Financial Forecasting, Small Business Accounting, Client Services, Entrepreneurship, Marketing, Leadership and Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    438 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Michigan

    High Stakes Leadership: Leading in Times of Crisis

    Skills you'll gain: Crisis Management, Leadership, Strategic Communication, Resilience, Organizational Leadership, Stakeholder Management, Business Continuity, Organizational Change, Dealing With Ambiguity, Proactivity, Communication Strategies, Business Risk Management, Adaptability, Change Management, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    444 reviews

    Intermediate · Course · 1 - 4 Weeks

  • I

    Insper

    Gestão de Operações

    Skills you'll gain: Operations Management, Business Operations, Quality Management, Process Management, Manufacturing Operations, Inventory Management System, Inventory Control, Operational Analysis, Production Management, Operational Efficiency, Process Analysis, Performance Measurement, Continuous Improvement Process, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    592 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Colorado System

    Clinical Data Science

    Skills you'll gain: Tidyverse (R Package), Clinical Data Management, Extract, Transform, Load, Data Modeling, Clinical Research, Health Insurance Portability And Accountability Act (HIPAA) Compliance, Medical Privacy, Data Manipulation, Predictive Modeling, Database Design, Google Cloud Platform, Intensive Care Unit, Data Ethics, Data Quality, Natural Language Processing, Bioinformatics, Informatics, Text Mining, Clinical Informatics, R Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    489 reviews

    Intermediate · Specialization · 3 - 6 Months

  • V

    Vanderbilt University

    Android App Components - Services, Local IPC, and Content Providers

    Skills you'll gain: Android Development, Android Studio, Mobile Development, Software Design, User Interface (UI) Design, Java Programming, Data Access, Software Architecture, Databases, OS Process Management, Content Management, Service Management

    4.3
    Rating, 4.3 out of 5 stars
    ·
    411 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Meta

    Marketing Analytics with Meta

    Skills you'll gain: A/B Testing, Marketing Analytics, Advertising Campaigns, Campaign Management, Data Presentation, Presentations, Marketing, Marketing Effectiveness, Social Media Campaigns, Advertising, Digital Advertising, Marketing Strategies, Social Media Marketing, Facebook, Data-Driven Decision-Making, Data Analysis, Brand Awareness, Key Performance Indicators (KPIs), Target Audience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    259 reviews

    Beginner · Course · 1 - 3 Months

1…232233234…834

In summary, here are 10 of our most popular brand management courses

  • Sustainable Cities: Johns Hopkins University
  • Leading People and Teams Capstone: University of Michigan
  • Global Trends for Business and Society: University of Pennsylvania
  • Essentials of Management and Strategic Planning: University of California, Irvine
  • قيادة الفرق : University of Michigan
  • Introduction to Good Clinical Practice: Novartis
  • Building Your Freelancing Career: California Institute of the Arts
  • High Stakes Leadership: Leading in Times of Crisis: University of Michigan
  • Gestão de Operações: Insper
  • Clinical Data Science: University of Colorado System

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok