Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Coursera
Skills you'll gain: Content Performance Analysis, Facebook, Social Media Content, Target Audience, Content Strategy, Performance Analysis, Social Media Strategy, Social Media, Content Marketing, Customer Insights, Target Market, Digital Media Strategy
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Slack (Software), Collaborative Software, Marketing Materials, Marketing Design, Content Creation, Social Media Content, Shared Media, Graphic Design, User Accounts, Multimedia, Business Communication, Marketing Communications, Account Management
Beginner · Guided Project · Less Than 2 Hours

University of New Mexico
Skills you'll gain: International Finance, Entrepreneurship, Global Marketing, Business Management, New Business Development, Business, Organizational Structure, Intercultural Competence, Workforce Management, Operations Management, Organizational Strategy, Business Strategy, Economics, Market Dynamics
Mixed · Course · 1 - 3 Months

Skills you'll gain: Sustainable Development, Socioeconomics, Community Development, Sustainable Business, Social Impact, Governance, Systems Thinking, Multimedia, Case Studies, Innovation, Stakeholder Engagement, Analysis, Consumer Behaviour
Beginner · Course · 1 - 3 Months

University of Copenhagen
Skills you'll gain: Sustainable Development, Sustainable Systems, Water Sustainability, Waste Minimization, Social Impact, Food and Beverage, Supply Chain, Systems Thinking, Business Transformation, Climate Change Mitigation, Land Management, Environmental Science, Innovation, Nutrition and Diet, Public Policies, Case Studies
Beginner · Course · 1 - 3 Months

Kennesaw State University
Skills you'll gain: Peer Review, Grammar, Business Writing, Business Correspondence, Writing, Editing, Proofreading, Concision, Taking Meeting Minutes, Professionalism, Business Communication, Target Audience, Constructive Feedback
Mixed · Course · 1 - 3 Months

IE Business School
Skills you'll gain: Competitive Analysis, Business Strategy, Economics, Market Dynamics, Business Economics, Strategic Thinking, Market Analysis, Strategic Planning, Strategic Marketing, Resource Management, Business Process
Beginner · Course · 1 - 4 Weeks

Princeton University
Skills you'll gain: Philanthropy, Social Impact, Ethical Standards And Conduct, Business Ethics, Decision Making, Social Justice, Program Evaluation, Economics
Beginner · Course · 1 - 3 Months

University of Cape Town
Skills you'll gain: Design Thinking, Social Impact, Financial Inclusion, Risk Management, Business Modeling, Sustainable Development, Innovation, Performance Measurement, Resource Management, Strategic Partnership, Fundraising, Finance, Due Diligence, Case Studies
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Real-Time Operating Systems, Internet Of Things, Wireless Networks, General Networking, Cybersecurity, IBM Cloud, Cloud Platforms, Cryptography, Automation, Emerging Technologies, Software-Defined Networking, Market Analysis
Build toward a degree
Intermediate · Course · 1 - 3 Months

Wesleyan University
Skills you'll gain: Research, Crisis Intervention, Research Methodologies, Epidemiology, Behavioral Health, Mental Health Diseases and Disorders, Medical Terminology, Psychotherapy, Public Health, Mental Health, Demography
Beginner · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Negotiation, Emotional Intelligence, Relationship Building, Conflict Management, Communication, Leadership, Empowerment, Assertiveness, Planning, Adaptability
Mixed · Course · 1 - 4 Weeks