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    • Pricing Strategy

    Pricing Strategy Courses Online

    Master pricing strategy for optimizing revenue. Learn to analyze market conditions, cost structures, and consumer behavior to set effective prices.

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    Explore the Pricing Strategy Course Catalog

    • U

      Universidad de Palermo

      Administración de Empresas

      Skills you'll gain: Human Capital, Management Accounting, Human Resource Strategy, Human Resources Management and Planning, Branding, Cost Management, Cost Accounting, Marketing, Talent Management, Brand Management, Business Economics, Accounting, Strategic Marketing, Business Leadership, Organizational Strategy, Market Dynamics, Decision Making, Business Management, Economics, Economic Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      U

      Universidad de Chile

      Marketing Gerencial

      Skills you'll gain: Customer Relationship Building, Strategic Marketing, Marketing, Consumer Behaviour, Marketing Strategies, Customer experience strategy (CX), Customer Insights, Relationship Management, Business Strategy, Market Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.2K reviews

      Intermediate · Course · 1 - 4 Weeks

    • E

      ESSEC Business School

      The fundamentals of hotel distribution

      Skills you'll gain: Hospitality Management, Hospitality, Business Modeling, Revenue Management, Direct Marketing, Booking (Sales), E-Commerce, Online Advertising, Strategic Partnership, Web Analytics and SEO, Competitive Analysis, Marketing Strategies, Web Design and Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.4K reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      University of Maryland, College Park

      Interviewing and Resume Writing in English

      Skills you'll gain: Interviewing Skills, Negotiation, Oral Expression, Telephone Skills, Concision, Professional Development, Applicant Tracking Systems, English Language, Verbal Communication Skills, Persuasive Communication, Strategic Marketing, Business Writing, Cultural Responsiveness, LinkedIn, Adaptability, Communication, Writing, Business Research, Self-Awareness, Recruitment

      4.6
      Rating, 4.6 out of 5 stars
      ·
      748 reviews

      Intermediate · Specialization · 3 - 6 Months

    • U

      University of California, Irvine

      Introduction to Business

      Skills you'll gain: Search Engine Marketing, Business Planning, Financial Statements, Keyword Research, Business Strategy, Digital Marketing, People Development, Strategic Leadership, Online Advertising, Search Engine Optimization, Leadership and Management, Content Marketing, Leadership Development, Accounting, Cash Flows, Financial Forecasting, Income Statement, Organizational Strategy, Profit and Loss (P&L) Management, Social Media Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      638 reviews

      Beginner · Specialization · 1 - 3 Months

    • U

      University of California, Davis

      Fundraising and Development

      Skills you'll gain: Fundraising, Grant Writing, Proposal Writing, Prospecting and Qualification, Philanthropy, Campaign Management, Tax Planning, Direct Marketing, Business Writing, Marketing Strategies, Relationship Building, Estate Planning, Benefits Administration, Administration, Target Audience, Email Marketing, Telemarketing, Stakeholder Management, Negotiation, Stakeholder Engagement

      4.6
      Rating, 4.6 out of 5 stars
      ·
      367 reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of California, Irvine

      The Art of Negotiation

      Skills you'll gain: Negotiation, Emotional Intelligence, Relationship Building, Conflict Management, Communication, Interpersonal Communications, Leadership, Empowerment, Influencing, Assertiveness, Empathy, Trustworthiness, Active Listening, Adaptability

      4.5
      Rating, 4.5 out of 5 stars
      ·
      3K reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      Universidad de Palermo

      Liderazgo, Motivación y Gestión de Recursos Humanos

      Skills you'll gain: Human Capital, Talent Management, Human Resource Strategy, Recruitment, Human Resources Management and Planning, Social Skills, Recruitment Strategies, Team Motivation, Employee Retention, Human Resources, Workforce Development, Team Building, Verbal Communication Skills, Leadership Development, Leadership, Emotional Intelligence, Team Management, Recognizing Others, Collaboration, Professional Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2K reviews

      Beginner · Specialization · 3 - 6 Months

    • D

      Duke University

      Impact Measurement & Management for the SDGs

      Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainability Reporting, Performance Measurement, Stakeholder Engagement, Investment Management, Governance, Key Performance Indicators (KPIs), Benchmarking, Asset Management, Data-Driven Decision-Making, Verification And Validation, Due Diligence

      4.8
      Rating, 4.8 out of 5 stars
      ·
      615 reviews

      Mixed · Course · 1 - 3 Months

    • G

      Google Cloud

      Managing Machine Learning Projects with Google Cloud

      Skills you'll gain: Data Ethics, Google Cloud Platform, Applied Machine Learning, Technical Management, IT Management, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Data Strategy, Business Ethics, Data Governance, Innovation, Feasibility Studies, Business Analysis, Project Management Life Cycle

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.7K reviews

      Beginner · Course · 1 - 3 Months

    • C

      Copenhagen Business School

      Innovation Strategy: Developing Your Fintech strategy

      Skills you'll gain: FinTech, Digital Transformation, Innovation, Financial Services, Business Transformation, Technology Strategies, Banking, Business Strategy, Organizational Strategy, Information Technology, Business Technologies, Organizational Structure

      4.6
      Rating, 4.6 out of 5 stars
      ·
      276 reviews

      Beginner · Course · 1 - 3 Months

    • I

      Indian School of Business

      Trading Basics

      Skills you'll gain: Financial Statements, Financial Statement Analysis, Financial Trading, Balance Sheet, Securities Trading, Financial Analysis, Market Liquidity, Financial Market, Market Data, Market Dynamics, Market Analysis, Cash Flows, Equities, Order Management, Portfolio Management, Risk Analysis

      4
      Rating, 4 out of 5 stars
      ·
      1.8K reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular pricing strategy courses

    • Administración de Empresas: Universidad de Palermo
    • Marketing Gerencial: Universidad de Chile
    • The fundamentals of hotel distribution: ESSEC Business School
    • Interviewing and Resume Writing in English: University of Maryland, College Park
    • Introduction to Business: University of California, Irvine
    • Fundraising and Development: University of California, Davis
    • The Art of Negotiation: University of California, Irvine
    • Liderazgo, Motivación y Gestión de Recursos Humanos: Universidad de Palermo
    • Impact Measurement & Management for the SDGs: Duke University
    • Managing Machine Learning Projects with Google Cloud: Google Cloud

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Pricing Strategy

    Pricing strategies are the models used by businesses to determine the best price at which to sell their goods or services. This is clearly one of the most important questions faced by any business, since pricing has a tremendous influence on revenues, market competitiveness, and consumer perceptions of your product. Given its importance to the strategic management of a business, it is not surprising that there are a number of different pricing strategies to choose from.

    Perhaps the simplest pricing strategy is cost-based pricing, where prices are set at the cost of providing the good or service plus a desired profit margin. Alternately, when many producers sell similar goods or services, market-based pricing and competitor pricing models can be used to set price points based on current market conditions and positioning versus competitors. Customer value-based pricing offers an even more sophisticated strategy, as it seeks to determine customer willingness to pay for a product and set prices accordingly.

    The digital era has created new opportunities to push these and other pricing strategies forwards. For example, the advent of e-commerce has made it easy to gather more information than ever on the relevant prices of similar goods and services across different providers and different markets. And digital analytics on consumer buying behavior, as well as insights from behavioral economics, have provided new insights into customer psychology that can inform value-based pricing strategies.‎

    Product and service pricing can have wide-ranging impacts on a company’s bottom-line performance as well as its brand perception. Thus, an understanding of pricing strategies is essential for sales and marketing professionals as well as executive decision-makers such as CEOs.

    Market research analysts in particular must have an expertise in this field. They are responsible for studying market data and conducting consumer research to help companies determine what products and services customers want and how much they might buy at different price points. According to the Bureau of Labor Statistics, market research analysts earned an median annual salary of $63,790 per year in 2019, and these positions are expected to grow much faster than the national average as companies face increasing pressure to analyze and utilize the vast amounts of marketing data available today.‎

    Absolutely. Coursera offers many different courses in business and marketing topics, including specific courses and Specializations on pricing strategy. With Coursera, you can learn about pricing strategy from top-ranked institutions like the University of Pennsylvania and IE Business School, as well as leading industry partners like Boston Consulting Group. These courses offer the opportunity to learn the same material from the same faculty as on-campus students, but at a much lower tuition. This appealing price point, along with the ability to learn remotely on a flexible schedule, has helped make Coursera the world’s leading online education platform.‎

    The skills or experience you may need to have to learn pricing strategy can include having some knowledge of economics and marketing as well as a basic understanding of customer segmentation. It may help you to have a general grasp of how customers make decisions on what they pay for various products and services, including supply-and-demand situations. If you have any skills or experience in launching and pricing brands, building brand engagement, or managing brands or products, you may have some of the skills needed to learn pricing strategy.‎

    The kind of people who are best suited for roles in pricing strategy may have dual interests in economics and consumer behavior. They understand the motivations, tools, and approaches behind data collection and analysis methods used by marketing professionals to sell products and services. They may also enjoy roles in pricing strategy because they will be interested in measuring a customer's willingness to pay for products and services of value, and learning the consumer psychology applications behind what is used to set beneficial prices of products and services.‎

    Learning pricing strategy may be right for you if you are an entrepreneur, company owner, marketing specialist, or brand manager who needs to implement marketing strategies for products and services. It may be good for you to learn pricing strategy if you want to formulate pricing for your products and services or that of your company. Studying pricing strategy may benefit you if you're responsible for the bottom line in your company or if you need to understand price discrimination or pricing products and services for different customer segments. It can help you learn the tools and data needed to analyze and recommend a strategic response to real-world and complicated pricing challenges and decisions. Learning pricing strategy may be right for you if you want to better understand analyzing and applying pricing models, cost-plus pricing, marginal cost-plus pricing, peak-load pricing, and index-based pricing.‎

    Online Pricing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Pricing Strategy skills. Choose from a wide range of Pricing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Pricing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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