• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Collaboration For Everyone

    Skills you'll gain: Decision Making, Public Speaking, Problem Solving, Positivity, Lecturing, Presentations, Storytelling, Optimism, Communication, Strategic Decision-Making, Verbal Communication Skills, Complex Problem Solving, Critical Thinking and Problem Solving, Communication Strategies, Creative Problem-Solving, Empowerment, Brainstorming, Growth Mindedness, Root Cause Analysis, Independent Thinking

    4.6
    Rating, 4.6 out of 5 stars
    ·
    203 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Manchester

    Managing Responsibly: Practicing Sustainability, Responsibility and Ethics

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Business Ethics, Environmental Social And Corporate Governance (ESG), Sustainable Development, Intercultural Competence, Ethical Standards And Conduct, Team Oriented, Decision Making, Cultural Diversity, Systems Thinking, Stakeholder Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    685 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Estrategia de precios

    Skills you'll gain: Product Strategy, Revenue Management, Strategic Marketing, Market Dynamics, Consumer Behaviour, Market Research, Customer Insights, Sales, Competitive Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    372 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    2

    28DIGITAL

    Value Creation Through Innovation

    Skills you'll gain: Closing (Sales), Business Modeling, Cold Calling, Design Thinking, Customer Analysis, Entrepreneurship, Technology Roadmaps, Market Opportunities, Innovation, Sales Process, Technology Strategies, Market Analysis, Target Market, Marketing, Business Strategy, Forecasting, Ideation, Marketing Strategies, Strategic Planning, Business Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    723 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Intro to AR/VR/MR/XR: Technologies, Applications & Issues

    Skills you'll gain: Augmented and Virtual Reality (AR/VR), Augmented Reality, Virtual Reality, Web Content Accessibility Guidelines, Emerging Technologies, Virtual Environment, Display Devices, Design Strategies, Human Computer Interaction, User Experience Design, Information Privacy, Conceptual Design, Diversity Equity and Inclusion Initiatives, Innovation, Personally Identifiable Information, Safety and Security, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
    ·
    414 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    Eindhoven University of Technology

    Ethics, Technology and Engineering

    Skills you'll gain: Ethical Standards And Conduct, Engineering Design Process, Business Ethics, Risking, Engineering Practices, Research, Value Engineering, Social Impact

    4.6
    Rating, 4.6 out of 5 stars
    ·
    828 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Mastering the Software Engineering Interview

    Skills you'll gain: Growth Mindedness, Technical Communication, Adaptability, Algorithms, Overcoming Obstacles, Software Engineering, Verbal Communication Skills, Interpersonal Communications, Communication, Problem Solving, Self-Awareness, Collaboration, Complex Problem Solving, Data Structures

    4.6
    Rating, 4.6 out of 5 stars
    ·
    555 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Resilience for Everyone

    Skills you'll gain: Empathy, Positivity, Growth Mindedness, Optimism, Stress Management, Resilience, Compassion, Goal Setting, Overcoming Obstacles, Personal Development, Emotional Intelligence, Empowerment, Social Skills, Time Management, Persistence, Courage, Adaptability, Self-Awareness, Independent Thinking, Organizational Skills

    4.5
    Rating, 4.5 out of 5 stars
    ·
    178 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    Single Variable Calculus

    Skills you'll gain: Calculus, Numerical Analysis, Applied Mathematics, Engineering Calculations, Integral Calculus, Engineering Analysis, Differential Equations, Mathematical Theory & Analysis, Advanced Mathematics, Estimation, Derivatives

    4.6
    Rating, 4.6 out of 5 stars
    ·
    463 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Fundamentals of Business Management

    Skills you'll gain: Financial Statement Analysis, Operations Management, Financial Analysis, Selling Techniques, Business Operations, Sales, Business Management, Logistics Management, Marketing, Economics, Advertising, Marketing Strategies, Market Dynamics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    22 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Démarrer avec Facebook Business Manager

    Skills you'll gain: Facebook, Advertising Campaigns, Advertising, Social Media, Resource Allocation, Social Media Marketing, Marketing, User Accounts, Account Management, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    T

    The University of Melbourne

    The French Revolution

    Skills you'll gain: World History, European History, Social Sciences, International Relations, Social Justice, Social Impact, Political Sciences, Cultural Diversity, Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    324 reviews

    Beginner · Course · 1 - 3 Months

1…255256257…507

In summary, here are 10 of our most popular social media marketing courses

  • Collaboration For Everyone: Arizona State University
  • Managing Responsibly: Practicing Sustainability, Responsibility and Ethics: University of Manchester
  • Estrategia de precios: IE Business School
  • Value Creation Through Innovation: 28DIGITAL
  • Intro to AR/VR/MR/XR: Technologies, Applications & Issues: University of Michigan
  • Ethics, Technology and Engineering : Eindhoven University of Technology
  • Mastering the Software Engineering Interview: University of California San Diego
  • Resilience for Everyone: Arizona State University
  • Single Variable Calculus: University of Pennsylvania
  • Fundamentals of Business Management : Board Infinity

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok