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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    ServiceNow Basics: IT Automation & AI-Powered Workflows

    Skills you'll gain: ServiceNow, Workflow Management, IT Service Management, Digital Transformation, Business Process Automation, Automation, Self Service Technologies, Artificial Intelligence, Service Management, Technical Support and Services, Operational Efficiency, Incident Management, Event Monitoring, Change Management, Performance Analysis

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    How to optimize your Instagram Business Profile

    Skills you'll gain: Instagram, Content Development and Management, Facebook, Content Strategy, Social Media, Social Media Marketing, Social Media Strategy, Target Audience, Branding

    Beginner · Guided Project · Less Than 2 Hours

  • M

    Microsoft

    Media Relations and Crisis Management

    Skills you'll gain: Media Relations, Internal Communications, Crisis Management, Strategic Communication, Communication Planning, Public Relations, Communication Strategies, Stakeholder Communications, AI Enablement, Real Time Data

    4.7
    Rating, 4.7 out of 5 stars
    ·
    38 reviews

    Beginner · Course · 1 - 3 Months

  • D

    Duke University

    Agile Dashboards for Data-Driven Decision-Making

    Skills you'll gain: Performance Analysis, Customer Analysis, Performance Measurement, Dashboard, Market Opportunities, Business Metrics, Decision Making, Strategic Decision-Making, Agile Methodology, Real Time Data, Management Reporting, Business Intelligence, Organizational Effectiveness, Business Leadership, Data-Driven Decision-Making, Business Strategies, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    24 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Business-to-Consumer (B2C) Sales Strategies and Techniques

    Skills you'll gain: Sales Presentation, Product Knowledge, Selling Techniques, Target Audience, Customer Relationship Building, Sales Prospecting, Verbal Communication Skills, Closing (Sales), Business-To-Consumer, Sales, Communication, Customer Analysis, Sales Strategy, Customer Engagement, Product Demonstration, Consumer Behaviour

    4.9
    Rating, 4.9 out of 5 stars
    ·
    17 reviews

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    Alteryx for Beginners

    Skills you'll gain: Alteryx, Spatial Analysis, Data Cleansing, Data Import/Export, Data Manipulation, Geographic Information Systems, Data Wrangling, Data Preprocessing, Data Integration, Data Transformation, Data Analysis, Microsoft Excel, Text Mining, Data Visualization Software, Excel Formulas

    4.2
    Rating, 4.2 out of 5 stars
    ·
    27 reviews

    Beginner · Course · 3 - 6 Months

  • C

    Coursera

    Automate Blog Advertisements with Zapier

    Skills you'll gain: Blogs, Social Media Management, Facebook, Social Media, Instagram, Marketing Automation, Content Management Systems, User Accounts, Advertising, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • R

    Real Madrid Graduate School Universidad Europea

    Maximum Performance and Technology in Sports

    Skills you'll gain: Data Presentation, Matplotlib, Data Synthesis, Probability Distribution, Data Processing, Data Integration, Data Literacy, Performance Analysis, Exploratory Data Analysis, Statistical Analysis, Probability, Applied Machine Learning, Analysis, Image Analysis, Descriptive Analytics, AI Enablement, Business Analytics, Statistical Methods, Data Collection, Machine Learning

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Empowering and Transforming Your Organization with GenAI

    Skills you'll gain: AI Enablement, Organizational Change, Generative AI Agents, Business Transformation, Stakeholder Communications, Organizational Development, Business Communication, Communication, Internal Communications, Employee Training, Workforce Development, Stakeholder Engagement, Employee Engagement, Change Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    43 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidades Anáhuac

    Fundamentos de Derecho Mercantil Internacional

    Skills you'll gain: Commercial Laws, Tax, International Relations, Global Marketing, Law, Regulation, and Compliance, Vendor Contracts, Legal Research, Financial Regulation, E-Commerce, Investments, Economic Development

    4.9
    Rating, 4.9 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Maryland, College Park

    Dealing With Missing Data

    Skills you'll gain: Sampling (Statistics), Data Cleansing, Statistical Software, Data Transformation, Data Quality, Statistical Analysis, STATA (Software), Statistical Methods, R (Software), Statistical Modeling, R Programming, Regression Analysis, Data Analysis

    3.8
    Rating, 3.8 out of 5 stars
    ·
    138 reviews

    Mixed · Course · 1 - 3 Months

  • E

    Edureka

    Mastering NLP: Tokenization, Sentiment Analysis & Neural MT

    Skills you'll gain: Natural Language Processing, Large Language Modeling, Model Evaluation, Recurrent Neural Networks (RNNs), Classification Algorithms, Data Ethics, Responsible AI, Text Mining, Transfer Learning, Machine Learning Methods, PyTorch (Machine Learning Library), Artificial Neural Networks, Data Preprocessing, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Data Processing, Embeddings, Machine Learning, Data Analysis, Data Cleansing

    3.3
    Rating, 3.3 out of 5 stars
    ·
    7 reviews

    Intermediate · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • ServiceNow Basics: IT Automation & AI-Powered Workflows: Coursera
  • How to optimize your Instagram Business Profile: Coursera
  • Media Relations and Crisis Management: Microsoft
  • Agile Dashboards for Data-Driven Decision-Making: Duke University
  • Business-to-Consumer (B2C) Sales Strategies and Techniques: Coursera
  • Alteryx for Beginners: Packt
  • Automate Blog Advertisements with Zapier : Coursera
  • Maximum Performance and Technology in Sports: Real Madrid Graduate School Universidad Europea
  • Empowering and Transforming Your Organization with GenAI: Coursera
  • Fundamentos de Derecho Mercantil Internacional: Universidades Anáhuac

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