• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
Log In
Join for Free
Coursera
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

Skip to search results

Filter by

Subject
Required
 *

Language
Required
 *

The language used throughout the course, in both instruction and assessments.

Learning Product
Required
 *

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Learn a new tool or skill in an interactive, hands-on environment.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.
Earn career credentials while taking courses that count towards your Master’s degree.
Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
Complete graduate-level learning without committing to a full degree program.
Earn a university-issued career credential in a flexible, interactive format.
Graduate level learning within reach.

Level
Required
 *

Duration
Required
 *

Skills
Required
 *

Subtitles
Required
 *

Educator
Required
 *

Find the best Marketing Analytics course for your goals

  • Status: Preview
    Preview
    Y

    Yonsei University

    Marketing Internacional en Asia

    Skills you'll gain: Global Marketing, B2B Sales, Business-To-Consumer, Consumer Behaviour, Strategic Marketing, Marketing Planning, Promotional Strategies, Marketing Strategy and Techniques, Cultural Sensitivity, Marketing Effectiveness, Market Research, Brand Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    194 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of London

    Consumption, Marketing and Culture

    Skills you'll gain: Consumer Behaviour, Marketing Psychology, Marketing, Culture, Sustainable Business, Marketing Analytics, Environmental Issue, Sociology, Sustainable Development, Information Privacy, Digital Communications, Social Media

    4.6
    Rating, 4.6 out of 5 stars
    ·
    66 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    TikTok Analytics: Optimize Performance

    Skills you'll gain: Content Performance Analysis, TikTok, Driving engagement, Marketing Analytics, Content Strategy, Performance Metric, Key Performance Indicators (KPIs), Analytics, Data-Driven Decision-Making, Brand Awareness

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    El plan de marketing

    Skills you'll gain: Marketing Planning, Marketing Strategies, Marketing Effectiveness, Business Planning, Marketing Management, Customer Retention, Marketing Communications, Brand Strategy, Product Strategy, Business Strategies, Customer Acquisition Management, Marketing Budgets, Market Analysis, Customer Analysis, Competitive Analysis, Brand Awareness, Key Performance Indicators (KPIs), Smart Goals, Business Metrics, Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    156 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Marketing Mix Implementation Capstone

    Skills you'll gain: Strategic Decision-Making, Brand Management, Marketing Strategies, Strategic Marketing, Branding, Data-Driven Decision-Making, Marketing Communications, Product Management, Product Marketing, Marketing, Consumer Behaviour, Marketing Channel, Go To Market Strategy, Case Studies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    114 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Fundamentos del marketing mix

    Skills you'll gain: Product Management, Product Lifecycle Management, Marketing Communications, Product Strategy, Marketing, Strategic Marketing, Marketing Planning, Promotional Strategies, Marketing Channel, Advertising, Integrated Marketing Communications, Media Planning, Price Negotiation, Sales Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    316 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera Project Network

    Google Ads for Beginners

    Skills you'll gain: Google Ads, Keyword Research, Target Audience, Pay Per Click Advertising, Search Engine Marketing, Advertising Campaigns, Campaign Management, Online Advertising, Digital Advertising, Marketing, Digital Marketing, Return On Investment

    4.4
    Rating, 4.4 out of 5 stars
    ·
    5.8K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera Project Network

    Marketing Design with Easil

    Skills you'll gain: Marketing Design, Social Media Marketing, Social Media Content, Marketing Materials, Marketing, Graphic and Visual Design Software, Social Media, Branding, Promotional Materials, Loyalty Programs, Advertising, Customer Engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    202 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Prescriptive Analytics Project Ideation

    Skills you'll gain: Simulations, Operations Research, Advanced Analytics, Process Mapping, Operational Analysis, Process Optimization, Project Scoping, Project Planning, Production Planning, Capacity Planning, Solution Design, Needs Assessment, Business Analysis, Analytics, Portfolio Management, Investment Management, Complex Problem Solving, Staff Management

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Marketing, Communication, and PR

    Skills you'll gain: Marketing and Public Relations, Integrated Marketing Communications, Marketing Communications, Public Relations, Storytelling, Strategic Communication, Target Audience, Campaign Management, Content Creation, Digital Media Strategy, Ethical Standards And Conduct, AI Personalization, Marketing Analytics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    28 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Predictive Analytics & Modeling with Minitab

    Skills you'll gain: Data-Driven Decision-Making, Minitab, Regression Analysis, Statistical Hypothesis Testing, Statistical Analysis, Scatter Plots, Correlation Analysis, Data Analysis, Predictive Analytics, Statistical Methods, Descriptive Statistics, Business Analytics, Predictive Modeling, Forecasting, Advanced Analytics, Statistical Modeling, Quantitative Research, Analytics, Case Studies, Exploratory Data Analysis

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Introdução ao Marketing Digital

    Skills you'll gain: Marketing Strategies, Strategic Marketing, Marketing, Digital Marketing, Marketing Planning, Digital Advertising, Target Audience, Consumer Behaviour, Marketing Channel, Customer Insights, Integrated Marketing Communications, Brand Awareness

    Beginner · Course · 1 - 4 Weeks

Marketing Analytics learners also search

customer analytics
business analytics
analytics
data analytics
google analytics
web analytics
social media analytics
digital analytics
1…262728…370

In summary, here are 10 of our most popular marketing analytics courses

  • Marketing Internacional en Asia: Yonsei University
  • Consumption, Marketing and Culture: University of London
  • TikTok Analytics: Optimize Performance: Coursera
  • El plan de marketing: IE Business School
  • Marketing Mix Implementation Capstone : IE Business School
  • Fundamentos del marketing mix: IE Business School
  • Google Ads for Beginners: Coursera Project Network
  • Marketing Design with Easil: Coursera Project Network
  • Prescriptive Analytics Project Ideation: University of Minnesota
  • Marketing, Communication, and PR: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok