• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      I

      INSEAD

      Blockchain e Negócios: Aplicativos e Implicações

      Skills you'll gain: Blockchain, Business Transformation, Business Leadership, Governance, FinTech, Organizational Structure, Emerging Technologies, Business Management, New Business Development, Business Strategy, Innovation, Intellectual Property

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      F

      FAIR Institute

      Advancing FAIR™ within Risk Management Programs

      Skills you'll gain: Cyber Risk, Threat Management, Continuous Monitoring, Cyber Security Strategy, Risk Management, Risk Appetite, Enterprise Risk Management (ERM), Governance Risk Management and Compliance, Cybersecurity, Business Risk Management, Risk Modeling, Risk Mitigation, Risk Analysis, Governance, Automation

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      L

      LearnKartS

      Master Problem Solving and Critical Thinking

      Skills you'll gain: Critical Thinking, Problem Solving, Growth Mindedness, Creative Thinking, Complex Problem Solving, Creative Problem-Solving, Strategic Thinking, Cognitive flexibility, Brainstorming, Continuous Improvement Process, Systems Thinking, Analytical Skills, Decision Making, Process Analysis, Analysis, Root Cause Analysis, Data-Driven Decision-Making

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      GoHighLevel for Beginners: Voice AI Automated Appointments

      Skills you'll gain: Outbound Calls, Operational Efficiency, Generative AI Agents, Workflow Management, Business Process Automation, Customer Service, Automation, Prompt Engineering, Systems Integration, Integration Testing

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Comunicação Digital e Consumidores

      Skills you'll gain: Customer experience strategy (CX), Communication Planning, Marketing Strategies, Consumer Behaviour, Customer Insights, Target Market, Digital Transformation, Digital Marketing, Digital Communications, Marketing Analytics, MarTech, Market Intelligence, Communication Strategies

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      UBITS

      Resuelve conflictos laborales según la Guía de HBR

      Skills you'll gain: Conflict Management, Negotiation, Professionalism, Relationship Management, Communication Strategies, De-escalation Techniques, Emotional Intelligence, Empathy, Expectation Management, Growth Mindedness

      4.9
      Rating, 4.9 out of 5 stars
      ·
      7 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      T

      The Chinese University of Hong Kong

      La estrategia china

      Skills you'll gain: Business Strategy, Strategic Partnership, Strategic Decision-Making, Regional Sales, Competitive Analysis, Global Marketing, Market Opportunities, E-Commerce, Cultural Sensitivity, Market Analysis

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Generative AI Integration: Effects on Labor and Workforce

      Skills you'll gain: Policy Development, Labor Relations, Workforce Management, Human Resources, Generative AI, Artificial Intelligence, Workforce Planning, Business Ethics, Emerging Technologies, Customer Relationship Management

      4.4
      Rating, 4.4 out of 5 stars
      ·
      9 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      Regression Modeling for Marketers

      Skills you'll gain: Statistical Software, Marketing Analytics, Regression Analysis, Statistical Modeling, Data Visualization, Statistical Analysis, Advanced Analytics, Strategic Marketing, Market Analysis, Marketing Effectiveness, Predictive Analytics, Marketing Strategies, Predictive Modeling, Customer Insights, Target Market, Statistical Hypothesis Testing, A/B Testing, Variance Analysis

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      B

      Board Infinity

      Fundamentals of Product Management

      Skills you'll gain: Product Management, Product Roadmaps, Stakeholder Management, Product Strategy, Cross-Functional Collaboration, Product Lifecycle Management, Product Development, Innovation, Agile Methodology, Key Performance Indicators (KPIs), User Research, Market Analysis, Emerging Technologies, Data-Driven Decision-Making

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Erstelle Videos für soziale Medien mit Canva

      Skills you'll gain: Canva (Software), Social Media Marketing, Video Editing, Graphic and Visual Design Software, Web Content, Content Creation, Video Production, Marketing, Digital Marketing

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      D

      Dubai College of Tourism

      Menu Design for Dubai Hospitality

      Skills you'll gain: Price Negotiation, Revenue Management, Restaurant Management, Hospitality, Food and Beverage, Cost Accounting, Customer experience improvement, Marketing Materials, Graphic and Visual Design, Performance Analysis, Copywriting

      5
      Rating, 5 out of 5 stars
      ·
      6 reviews

      Intermediate · Course · 1 - 4 Weeks

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…264265266…329

    In summary, here are 10 of our most popular marketing strategy courses

    • Blockchain e Negócios: Aplicativos e Implicações: INSEAD
    • Advancing FAIR™ within Risk Management Programs: FAIR Institute
    • Master Problem Solving and Critical Thinking: LearnKartS
    • GoHighLevel for Beginners: Voice AI Automated Appointments : Coursera Project Network
    • Comunicação Digital e Consumidores: Fundação Instituto de Administração
    • Resuelve conflictos laborales según la Guía de HBR: UBITS
    • La estrategia china: The Chinese University of Hong Kong
    • Generative AI Integration: Effects on Labor and Workforce: University of Michigan
    • Regression Modeling for Marketers: University of Colorado System
    • Fundamentals of Product Management: Board Infinity

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Generative AI
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok