• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • D

    Dartmouth College

    Engineering of Structures: Shear and Bending

    Skills you'll gain: Structural Analysis, Structural Engineering, Civil Engineering, Engineering, Engineering Calculations, Construction, Mechanics, Engineering Design Process, Experimentation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    39 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Fundamentals of Dairy Nutrition: Forages and Feed

    Skills you'll gain: Food and Beverage, Food Quality Assurance And Control, Nutrition and Diet, Cost Estimation

    5
    Rating, 5 out of 5 stars
    ·
    11 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Alternative Investments: Investing in Land & Real Estate

    Skills you'll gain: Real Estate, Investments, Property and Real Estate, Risk Management, Portfolio Management, Portfolio Risk, Accounting, Market Liquidity, Balance Sheet, Business Valuation, Return On Investment, Financial Statements, Financial Planning, Case Studies

    Intermediate · Course · 1 - 4 Weeks

  • A

    Arizona State University

    Digital Creativity

    Skills you'll gain: Intellectual Property, Research, Content Creation, digital literacy, Storytelling, Creativity, Web Content, Digital Design, Regulation and Legal Compliance, Electronic Media, Multimedia, Diversity Awareness

    4.8
    Rating, 4.8 out of 5 stars
    ·
    18 reviews

    Mixed · Course · 1 - 3 Months

  • U

    Università di Napoli Federico II

    Asset Pricing Fundamentals

    Skills you'll gain: Financial Market, Portfolio Management, Investments, Equities, Portfolio Risk, Market Liquidity, Capital Markets, Finance, Risk Analysis, Economics, Probability Distribution, Decision Making

    Intermediate · Course · 1 - 3 Months

  • U

    University of California, Santa Cruz

    Tutoring and Teaching Math for Understanding

    Skills you'll gain: Instructional Strategies, Student-Centred Learning

    Intermediate · Course · 1 - 3 Months

  • L

    L&T EduTech

    Highway Planning, Pavement Design and Construction

    Skills you'll gain: Traffic Flow Optimization, Construction Inspection, Building Codes, Construction Engineering, Construction, Construction Management, Civil Engineering, Stormwater Management, Civil and Architectural Engineering, Structural Engineering, Hydrology, Engineering Practices, Hydraulics, Structural Analysis, Materials science, Engineering Plans And Specifications, Laboratory Testing, Engineering Software, Engineering Design Process, Plant Operations and Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    13 reviews

    Advanced · Specialization · 3 - 6 Months

  • U

    University of Colorado Boulder

    Digital Media and Strategic Planning in Technology Markets

    Skills you'll gain: Value Propositions, Social Media Marketing, Social Media Strategy, Strategic Planning, Search Engine Optimization, Competitive Analysis, Business Modeling, Web Analytics and SEO, Business Strategy, Paid media, Content Marketing, Market Analysis, Marketing Strategy and Techniques, Email Marketing, Digital Marketing, Google Ads, Innovation, Product Development, Video Production

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Mastering SEO with Jasper: Ranking and Optimization

    Skills you'll gain: Blogs, Search Engine Optimization, Keyword Research, Web Content, Web Analytics and SEO, Content Creation, Content Marketing, Drive Engagement, Generative AI, Business Marketing

    4.1
    Rating, 4.1 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad de Palermo

    Estrategia de Canales

    Skills you'll gain: Marketing Channel, Consumer Behaviour, Point of Sale, Cross-Channel Marketing, Promotional Strategies, Marketing Strategies, Digital Marketing, Customer experience strategy (CX), Retail Store Operations, Merchandising, Sales Strategy, Customer Insights, Digital Transformation, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Strategic Management & Business Policy

    Skills you'll gain: Business Strategy, Organizational Strategy, Business Planning, Strategic Decision-Making, Stakeholder Management, Data Visualization, Competitive Analysis, Market Analysis, Goal Setting, Key Performance Indicators (KPIs), Analysis, Performance Metric

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of California San Diego

    Computational Thinking for K-12 Educators: Sequences and Loops

    Skills you'll gain: Computational Thinking, Education Software and Technology, Digital pedagogy, Programming Principles, Debugging, Computer Programming, Computer Science, Brainstorming

    4.8
    Rating, 4.8 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 3 Months

1…275276277…375

In summary, here are 10 of our most popular market research courses

  • Engineering of Structures: Shear and Bending: Dartmouth College
  • Fundamentals of Dairy Nutrition: Forages and Feed: University of Illinois Urbana-Champaign
  • Alternative Investments: Investing in Land & Real Estate: University of Illinois Urbana-Champaign
  • Digital Creativity: Arizona State University
  • Asset Pricing Fundamentals: Università di Napoli Federico II
  • Tutoring and Teaching Math for Understanding: University of California, Santa Cruz
  • Highway Planning, Pavement Design and Construction: L&T EduTech
  • Digital Media and Strategic Planning in Technology Markets: University of Colorado Boulder
  • Mastering SEO with Jasper: Ranking and Optimization: Coursera
  • Estrategia de Canales: Universidad de Palermo

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok