What are the best digital marketing courses on Coursera?

Top digital marketing courses include programs from institutions like the University of Illinois , Meta , and Google . You can explore topics like SEO , social media marketing , email campaigns , analytics , and marketing strategy—all at your own pace.

Can I learn digital marketing for free on Coursera?

Yes. Many courses offer a free audit option, allowing you to access video lectures and reading materials without cost. To complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.

What skills will I gain from a digital marketing course?

Digital marketing courses can help you learn how to create and manage online campaigns, understand audience behavior, use tools like Google Analytics and Meta Ads Manager, and develop content for email , social media , and search engines .

Do I need marketing experience to start learning digital marketing?

No prior experience is required. Many courses are designed for beginners and walk you through marketing fundamentals before moving into specialized areas like SEO , paid ads, or influencer marketing .

Can a Coursera digital marketing course help me get a job?

Yes. Digital marketing is a growing field with opportunities across industries. Courses that include hands-on projects and certificates can help you build your portfolio, develop practical skills, and show potential employers what you’ve learned.

Are there free digital marketing courses or certifications available on Coursera?

Yes, Coursera offers a variety of free courses across many topics, including digital marketing. While you can access most course materials for free by auditing the courses, this does not include graded assignments or a completion certificate. For those looking to obtain a certificate to showcase their learning or enhance their professional profile, Coursera provides the option to purchase the course. Additionally, Coursera offers free trials or financial aid to learners who qualify, making certifications more accessible to everyone.

Top Digital Marketing Courses - Learn Digital Marketing Online

Find the Best Digital Marketing Course for Your Goals

HEC Paris
Trust Based Leadership University Certificate
Skills you'll gain:
University Certificate · 6 - 12 Months
Pontificia Universidad Católica de Chile
Certificado en Gestión y Políticas en Salud Pública
Skills you'll gain: Epidemiology, Public Health and Disease Prevention, Descriptive Analytics, Business Analytics, Biostatistics, Gerontology, Health Policy, Healthcare Ethics, Digital Transformation, Descriptive Statistics, Health Equity, Assertiveness, Statistical Hypothesis Testing, Telehealth, Health Disparities, Public Health, Object Oriented Programming (OOP), Program Evaluation, Occupational Safety and Health Administration (OSHA), Health Systems
Credit offered
Mastertrack · 6 - 12 Months
Pontificia Universidad Católica de Chile
Certificado en Toma de Decisiones Basadas en Datos
Skills you'll gain: Descriptive Analytics, Business Analytics, Database Design, NoSQL, Statistical Reporting, SQL, Data Ethics, Digital Transformation, Query Languages, Data Mining, Databases, Data Analysis, R Programming, Big Data, Data-Driven Decision-Making, Predictive Analytics, Organizational Structure, Business Transformation, Business Strategy, Organizational Strategy
Credit offered
Mastertrack · 6 - 12 Months
HEC Paris
Leading Innovation With Creativity University Certificate
Skills you'll gain: Design Thinking, Active Listening, Innovation, Creativity, Organizational Structure, Business Modeling, Talent Management, Creative Thinking, Self-Awareness, Initiative and Leadership, Consumer Behaviour, Creative Problem-Solving, Organizational Effectiveness, Intellectual Property, Entrepreneurship, Technology Strategies, Business Strategy, Systems Thinking, Leadership, Strategic Thinking
University Certificate · 6 - 12 Months
O.P. Jindal Global University
MBA Business Analytics
Skills you'll gain: Data Storytelling, Operations Management, Design Thinking, Business Ethics, Data Visualization, Sampling (Statistics), Working Capital, Database Management, Active Listening, Environmental Social And Corporate Governance (ESG), Project Estimation, Financial Statement Analysis, Business Analytics, Marketing Management, Financial Accounting, Predictive Analytics, Human Resources Management and Planning, Internet Of Things, Big Data, Regression Analysis
Earn a degree
Degree · 1 - 4 Years
Universidad de los Andes
Maestría en Inteligencia Analítica de Datos
Skills you'll gain: Systems Thinking, Network Analysis, Unsupervised Learning, Data Storytelling, Deep Learning, Predictive Modeling, Data Presentation, Risk Analysis, Time Series Analysis and Forecasting, Project Management Life Cycle, MLOps (Machine Learning Operations), Marketing Analytics, Cash Flows, Matplotlib, Descriptive Analytics, Statistical Analysis, Simulations, Random Forest Algorithm, Operations Research, Solution Design
Earn a degree
Degree · 1 - 4 Years
University of Illinois at Urbana-Champaign
Business Analytics Graduate Certificate
Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing
Credit offered
Graduate Certificate · 6 - 12 Months
University of Huddersfield
MSc Management
Skills you'll gain:
Earn a degree
Degree · 1 - 4 Years
Universidad de los Andes
Analítica de datos: visualización, predicción y toma de decisiones Certificado MasterTrack®
Skills you'll gain: Network Analysis, Data Storytelling, Predictive Modeling, Data Presentation, Marketing Analytics, Cash Flows, Product Marketing, Matplotlib, Financial Data, Financial Statement Analysis, Portfolio Management, Data Cleansing, Advertising, Applied Machine Learning, Statistical Machine Learning, Random Forest Algorithm, Operations Research, Natural Language Processing, Mathematical Modeling, Systems Analysis
Credit offered
Mastertrack · 6 - 12 Months
University of Illinois at Urbana-Champaign
Entrepreneurship and Strategic Innovation Graduate Certificate
Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing
Credit offered
Graduate Certificate · 6 - 12 Months
Universidad de los Andes
Metodologías ágiles de desarrollo de software Certificado MasterTrack®
Skills you'll gain: Test Automation, Android Jetpack, User Story, Software Testing, Kotlin, Agile Software Development, Team Building, Security Requirements Analysis, Continuous Integration, Cloud Applications, Infrastructure As A Service (IaaS), Unit Testing, Acceptance Testing, Usability, Software Engineering, Sprint Retrospectives, Application Security, Software Architecture, Web Content Accessibility Guidelines, Platform As A Service (PaaS)
Credit offered
Mastertrack · 6 - 12 Months
University of Illinois at Urbana-Champaign
Master of Science in Accounting
Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing
Earn a degree
Degree · 1 - 4 Years