• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
Log In
Join for Free
Coursera
  • Browse
  • Consumer Behavior

Consumer Behavior Courses Online

Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

Skip to search results

Filter by

Subject
Required
 *

Language
Required
 *

The language used throughout the course, in both instruction and assessments.

Learning Product
Required
 *

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Learn a new tool or skill in an interactive, hands-on environment.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.
Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
Graduate level learning within reach.

Level
Required
 *

Duration
Required
 *

Skills
Required
 *

Subtitles
Required
 *

Educator
Required
 *

Explore the Consumer Behavior Course Catalog

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Starweaver

    GenAI Foundations and AI Agents Development

    Skills you'll gain: Generative AI Agents, Generative AI, Agentic systems, OpenAI, LangChain, Prompt Patterns, Tool Calling, LLM Application, Artificial Intelligence, Large Language Modeling, Responsible AI, Software Architecture, Scalability, Application Deployment, System Design and Implementation, Collaboration, Data Integration, Job Evaluation, Logical Reasoning

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Creativity Toolkit I: Changing Perspectives

    Skills you'll gain: Creativity, Innovation, Creative Thinking, Creative Problem-Solving, Ideation, Open Mindset, Curiosity, Cognitive flexibility, Self-Motivation, Adaptability, Initiative and Leadership, Problem Solving, Organizational Leadership, Persistence, Emotional Intelligence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    643 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Estrategia de precios

    Skills you'll gain: Product Strategy, Revenue Management, Strategic Marketing, Market Dynamics, Consumer Behaviour, Market Research, Customer Insights, Sales, Competitive Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    371 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Modern Issues in Food & Agriculture

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Food Quality Assurance And Control, Consumer Behaviour, Environmental Issue, Sustainable Development, Sustainability Standards, Climate Change Adaptation, Economics, Public Policies, Emerging Technologies, Policy Analysis, Biotechnology, Technology Solutions

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    S

    SkillsBooster Academy

    AI Agents 101: Tools for Marketing & Business

    Skills you'll gain: Prompt Engineering, Marketing Strategies, Artificial Intelligence and Machine Learning (AI/ML), Strategic Marketing, Marketing Analytics, Artificial Intelligence, Generative AI, Agentic systems, Content Development and Management, Digital Marketing, Content Creation, Automation, Business Ethics, Customer experience improvement, Machine Learning, Natural Language Processing, Content Management, Creativity, Ethical Standards And Conduct, Interactive Data Visualization

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Gestión de marca y producto

    Skills you'll gain: Product Lifecycle Management, Customer experience strategy (CX), Brand Strategy, Brand Management, Branding, Brand Awareness, Product Management, Product Strategy, Brand Loyalty, New Product Development, Product Improvement, Customer Engagement, Business Strategies, User Experience, Customer Insights, Consumer Behaviour, Portfolio Management, Competitive Analysis, Employee Engagement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    747 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    ¿Cómo funcionan las marcas?

    Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Loyalty, Marketing Management, Consumer Behaviour, Internal Communications, Performance Measurement, Target Audience, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    145 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    MedCerts

    Professionalism in Allied Health

    Skills you'll gain: Healthcare Ethics, Conflict Management, Patient Communication, Cultural Responsiveness, Patient-centered Care, Professionalism, Professional Development, Verbal Communication Skills, Time Management, Emotional Intelligence, Teamwork, Interpersonal Communications, Communication, Empathy, Ethical Standards And Conduct, Stress Management, Relationship Building

    4.8
    Rating, 4.8 out of 5 stars
    ·
    896 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidade de São Paulo

    Introdução à Análise Macroeconômica

    Skills you'll gain: Economics, Financial Market, Financial Policy, Supply And Demand, Financial Modeling, Policy Analysis, Fiscal Management, Market Dynamics, Consumer Behaviour, Expectation Management, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    345 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Professional Selling: 3 Steps to High-Performance

    Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Sales Process, Overcoming Objections, Selling Techniques, Verbal Communication Skills, Sales, Cold Calling, Sales Presentation, B2B Sales, Sales Strategy, Customer Relationship Building, Needs Assessment, Sales Pipelines, Solution Selling, Communication, Consumer Behaviour, Lead Generation, Rapport Building, Relationship Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    86 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    AI Applications in Marketing and Finance

    Skills you'll gain: AI Personalization, Fraud detection, Big Data, Credit Risk, Risk Management, Artificial Intelligence and Machine Learning (AI/ML), Digital Transformation, Customer Insights, Machine Learning, Marketing Analytics, Data Mining, Customer Engagement, Advanced Analytics, Driving engagement, Data-Driven Decision-Making, Anomaly Detection, Applied Machine Learning, Customer experience improvement, Artificial Intelligence, Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    464 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    W

    Wesleyan University

    Abnormal Psychology

    Skills you'll gain: Motivational Interviewing, Psychological Evaluations, Cognitive Behavioral Therapy, Mental Health Diseases and Disorders, Mental Health Therapies, Behavioral Health, Mental and Behavioral Health, Psychiatry, Psychotherapy, Clinical Psychology, Mental Health, Cultural Diversity, Psychiatric Assessments, Psychology, Experimentation, Health Education, Interpersonal Communications, Culture, Clinical Assessment, Goal Setting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    712 reviews

    Beginner · Specialization · 3 - 6 Months

Consumer Behavior learners also search

Industrial
Product Design
Industrial Design
Industrial Engineering
Machine Design
Innovation
Service Design
CAD
1…282930…84

In summary, here are 10 of our most popular consumer behavior courses

  • GenAI Foundations and AI Agents Development: Starweaver
  • Creativity Toolkit I: Changing Perspectives: University of Illinois Urbana-Champaign
  • Estrategia de precios: IE Business School
  • Modern Issues in Food & Agriculture: University of Illinois Urbana-Champaign
  • AI Agents 101: Tools for Marketing & Business: SkillsBooster Academy
  • Gestión de marca y producto: IE Business School
  • ¿Cómo funcionan las marcas?: Tecnológico de Monterrey
  • Professionalism in Allied Health: MedCerts
  • Introdução à Análise Macroeconômica: Universidade de São Paulo
  • Professional Selling: 3 Steps to High-Performance: Kennesaw State University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok