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    Results for "market research"

    • Status: New
      New

      Dartmouth College

      The American Renaissance and Mark Twain

      Skills you'll gain: Social Studies, Culture, Cultural Diversity, World History, European History, Research, Storytelling, Liberal Arts

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free

      Coursera Project Network

      Benutze Facebook für Marketing von Kleinunternehmen

      Skills you'll gain: Facebook, Social Media Marketing, Marketing Analytics, Social Media Management, Advertising, Target Audience, Social Media Strategy, Digital Advertising, Business Marketing, Content Creation, Customer Engagement

      Beginner · Guided Project · Less Than 2 Hours

    • Coursera Project Network

      Comment utiliser le marketing d'influence pour developper votre entreprise Instagram

      Skills you'll gain: Instagram, Marketing Strategies, Content Creation, Social Media Marketing, Social Media, Influencing, Target Audience, Stakeholder Communications, Prospecting and Qualification

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free

      Coursera Project Network

      Comment configurer un pixel Facebook

      Skills you'll gain: Facebook, Online Advertising, Social Media Marketing, Digital Advertising, Target Audience, Web Analytics, Software Installation

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free

      Goldman Sachs

      Goldman Sachs 10,000 Women के साथ, ग्राहकों और प्रतिस्पर्धा के मूल सिद्धांत

      Skills you'll gain: Business Marketing, Competitive Analysis, Value Propositions, Business Strategies, Go To Market Strategy, Market Opportunities, Market Research, Target Market, Customer Insights, Consumer Behaviour, Customer experience strategy (CX)

      Mixed · Course · 1 - 4 Weeks

    • Packt

      Deep Learning: Convolutional Neural Networks with TensorFlow

      Skills you'll gain: Keras (Neural Network Library), Tensorflow, Deep Learning, Image Analysis, Artificial Neural Networks, Computer Vision, Natural Language Processing, Machine Learning Methods, Text Mining, Performance Tuning

      Intermediate · Course · 1 - 4 Weeks

    • Eindhoven University of Technology

      Lightcap 2: Basics of light and its effects on humans

      Skills you'll gain: Systems Of Measurement, Human Factors, Psychology, Human Learning, Vital Signs, Laboratory Equipment, Neurology, Physics, Biology, Research, Experimentation

      Mixed · Course · 1 - 3 Months

    • Packt

      Advanced RNN Concepts and Projects

      Skills you'll gain: Tensorflow, Artificial Neural Networks, Deep Learning, Predictive Modeling, Time Series Analysis and Forecasting, Artificial Intelligence and Machine Learning (AI/ML), Natural Language Processing, Data Analysis

      Advanced · Course · 1 - 3 Months

    • Status: New
      New

      Indian Institute of Technology Guwahati

      Designing User Interfaces and User Interactions

      Skills you'll gain: User Experience, Information Architecture, User Experience Design, Interaction Design, User Flows, Usability, User Centered Design, User Interface (UI) Design, Wireframing, User Research, Conceptual Design, Persona Development, Mockups, Ideation

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free
      Free

      Coursera Instructor Network

      GenAI for Financial Insights and Analysis with QUILL

      Skills you'll gain: Generative AI, Financial Data, Financial Analysis, Financial Statement Analysis, Workflow Management, Financial Forecasting, Competitive Intelligence, Data-Driven Decision-Making, Financial Statements, Text Mining, Market Intelligence, Investment Management, Financial Market, Artificial Intelligence, Natural Language Processing

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New

      Dartmouth College

      Data Analytics for Digital Transformation

      Skills you'll gain: Digital Transformation, Business Ethics, Customer experience improvement, Predictive Analytics, Simulation and Simulation Software, Business Transformation, Scikit Learn (Machine Learning Library), Operations Research, Analytics, Business Technologies, Business Analytics, Data-Driven Decision-Making, Feature Engineering, Business Modeling, Systems Thinking, Complex Problem Solving, Process Optimization, Technology Strategies, Applied Machine Learning, Statistical Machine Learning

      Intermediate · Specialization · 3 - 6 Months

    • Status: New
      New

      University of Illinois Urbana-Champaign

      Wetland Conservation Through a Human Lens

      Skills you'll gain: Community Outreach, Cultural Diversity, Policy Analysis, Social Sciences, Cultural Sensitivity, Environment and Resource Management, Environmental Issue, Environmental Policy, Natural Resource Management, Water Resources, Governance, Conflict Management

      Intermediate · Course · 1 - 4 Weeks

    Searches related to market research

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    market research and competitive analysis
    market research essentials for marketing management
    market research and analysis for tech industries
    introduction to market research
    genai for market research analysts
    chatgpt for beginners: using ai for market research
    1…289290291…302

    In summary, here are 10 of our most popular market research courses

    • The American Renaissance and Mark Twain: Dartmouth College
    • Benutze Facebook für Marketing von Kleinunternehmen: Coursera Project Network
    • Comment utiliser le marketing d'influence pour developper votre entreprise Instagram: Coursera Project Network
    • Comment configurer un pixel Facebook: Coursera Project Network
    • Goldman Sachs 10,000 Women के साथ, ग्राहकों और प्रतिस्पर्धा के मूल सिद्धांत: Goldman Sachs
    • Deep Learning: Convolutional Neural Networks with TensorFlow: Packt
    • Lightcap 2: Basics of light and its effects on humans: Eindhoven University of Technology
    • Advanced RNN Concepts and Projects: Packt
    • Designing User Interfaces and User Interactions: Indian Institute of Technology Guwahati
    • GenAI for Financial Insights and Analysis with QUILL: Coursera Instructor Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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