• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


More to explore:

Popular Consumer Behavior Courses and Certifications


  • Status: Preview
    Preview
    I

    Insper

    Introdução ao Marketing Analítico

    Skills you'll gain: Marketing Analytics, Analytical Skills, Marketing, Market Analysis, Data Collection, Data Analysis, Analytics, Market Research, Customer Insights, Competitive Analysis, Data-Driven Decision-Making, Business Metrics, Consumer Behaviour, Statistical Analysis, Brand Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    802 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Apply Selenium Automation Testing Across Languages

    Skills you'll gain: Selenium (Software), Test Automation, Behavior-Driven Development, Gherkin (Scripting Language), Test Script Development, Unit Testing, Software Testing, Jenkins, CI/CD, Continuous Integration, Test Tools, Apache Maven, Automation, Regression Testing, Test Case, DevOps, Java, C# (Programming Language), Java Programming, Python Programming

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Measure Brand Buzz

    Skills you'll gain: Brand Awareness, Crisis Management, Brand Marketing, Social Media, Social Media Strategy, Branding, Brand Management, Social Media Content, Advertising Campaigns, Brand Strategy, Brand Loyalty, Customer Insights, Marketing Strategies, Market Intelligence, Trend Analysis, Real Time Data

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Copenhagen Business School

    Strategic Management

    Skills you'll gain: Strategic Thinking, Business Strategy, Business Strategies, Strategic Decision-Making, Strategic Planning, Strategic Leadership, Business Transformation, Technology Strategies, Competitive Analysis, Global Marketing, Case Studies, Market Dynamics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.6K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Analyze and Apply Credit Rating Processes and Models

    Skills you'll gain: Credit Risk, Lending and Underwriting, Commercial Lending, Financial Statement Analysis, Financial Analysis, Consumer Lending, Risk Modeling, General Lending, Loan Origination, Risk Analysis, Cash Flows, Balance Sheet, Financial Acumen, Risk Management, Portfolio Management, Working Capital, Benchmarking

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Virginia

    Introduction to Personal Branding

    Skills you'll gain: Branding, Brand Awareness, Brand Strategy, Brand Management, Personal Attributes, digital literacy, Social Media, Personally Identifiable Information, Self-Awareness, Social Media Strategy

    4.4
    Rating, 4.4 out of 5 stars
    ·
    8.9K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Track Key KPIs

    Skills you'll gain: Stakeholder Communications, Key Performance Indicators (KPIs), Performance Reporting, Brand Awareness, Google Analytics, Marketing Analytics, Brand Marketing, Performance Measurement, Market Share, Business Metrics, Brand Management, Web Analytics, Dashboard, Data-Driven Decision-Making, Analytics, Social Media, Spreadsheet Software, Data Collection

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Incident Response and Cyber Forensics

    Skills you'll gain: Incident Response, Digital Forensics, Distributed Denial-Of-Service (DDoS) Attacks, Security Information and Event Management (SIEM), Computer Security Incident Management, Incident Management, Endpoint Detection and Response, Continuous Monitoring, Event Monitoring, System Monitoring, Intrusion Detection and Prevention, Cyber Threat Intelligence, Cyber Threat Hunting, Anomaly Detection, Cybersecurity, Cyber Security Strategy, Threat Detection, Malware Protection, Cyber Attacks, Cyber Engineering

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Chris Croft Training

    Assertiveness - Difficult People & Games Players

    Skills you'll gain: Emotional Intelligence, Game Theory, Overcoming Obstacles, Non-Verbal Communication, Personal Development, Business Communication

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Angular Fundamentals and Core Concepts

    Skills you'll gain: Angular, Command-Line Interface

    Beginner · Course · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    J

    John Wiley & Sons

    Change Management and Organizational Transformation

    Skills you'll gain: Organizational Change, Business Transformation, Mergers & Acquisitions, Change Management, Digital Transformation, Culture Transformation, Agile Methodology, Adaptability, Organizational Strategy, Business Leadership, Organizational Effectiveness, Strategic Planning, Organizational Structure, Innovation, Leadership, Human Resource Strategy, Business Strategies, Business Strategy

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    A

    AI CERTs

    Modern Game Design Mastery with AI

    Skills you'll gain: Unity Engine, Animation and Game Design, Artificial Intelligence and Machine Learning (AI/ML), Video Game Development, Generative AI, Simulations, Game Theory, Responsible AI, Algorithms, Deep Learning, Animations, Design, Design and Product

    Advanced · Course · 1 - 3 Months

1…293031…105

In summary, here are 10 of our most popular consumer behavior courses

  • Introdução ao Marketing Analítico: Insper
  • Apply Selenium Automation Testing Across Languages: EDUCBA
  • Measure Brand Buzz: Coursera
  • Strategic Management: Copenhagen Business School
  • Analyze and Apply Credit Rating Processes and Models: EDUCBA
  • Introduction to Personal Branding: University of Virginia
  • Track Key KPIs: Coursera
  • Incident Response and Cyber Forensics: Edureka
  • Assertiveness - Difficult People & Games Players: Chris Croft Training
  • Angular Fundamentals and Core Concepts: Packt

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok