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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Sales Foundations 101: Core Techniques for Success

    Skills you'll gain: Sales Presentation, Sales Enablement, Sales Management, Sales, Customer Analysis, Governance, Sales Strategy, General Sales Practices, Talent Management, Competitive Analysis, Marketing, Sales Operations, Target Market, Selling Techniques, Verbal Communication Skills, Persuasive Communication, Market Share, Sales Process, Solution Selling, Business

    4.4
    Rating, 4.4 out of 5 stars
    ·
    14 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    UBITS

    UX writing para principiantes

    Skills you'll gain: User Experience, User Experience Design, User Research, UI/UX Research, UI/UX Strategy, User Centered Design, Copywriting, Driving engagement, Content Creation, Web Content, Diversity and Inclusion, Storytelling, Writing, Design Thinking, Concision

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Infosec

    Management

    Skills you'll gain: Security Management, Cyber Governance, IT Management, Cybersecurity, Cyber Security Strategy, Cyber Risk, Cyber Security Policies, Key Performance Indicators (KPIs), Leadership and Management, Technical Communication, Internal Communications, Leadership, Program Management, Risk Management, Communication, Stakeholder Communications

    4.7
    Rating, 4.7 out of 5 stars
    ·
    48 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Data Storytelling: Create Insights with Power BI & Tableau

    Skills you'll gain: Data Storytelling, Dashboard, Data Presentation, Power BI, Strategic Decision-Making, Interactive Data Visualization, Tableau Software, Storytelling, Data-Driven Decision-Making, Business Intelligence, User Feedback, Data Visualization, Data Visualization Software, Presentations, Constructive Feedback, Technical Communication, Analytics, Leadership, Customer Insights, Data Structures

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    RH, Dados e Inteligência Artificial

    Skills you'll gain: People Analytics, HR Tech, Deep Learning, Digital Transformation, Human Resource Strategy, Machine Learning, Human Resources, Artificial Neural Networks, Artificial Intelligence, Data-Driven Decision-Making, Automation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    24 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    What are GPTs and How can they work for my business?

    Skills you'll gain: ChatGPT, AI Enablement, Market Research, Financial Forecasting, AI Personalization, Business Solutions, LLM Application, Generative AI, Strategic Decision-Making, Supply Chain Management, Innovation, Forecasting, Customer Support, Artificial Intelligence

    3.8
    Rating, 3.8 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    How to get more followers by creating a tweet

    Skills you'll gain: Social Media Content, Content Creation, Social Media, Social Media Marketing, Drive Engagement, Social Media Strategy, Concision, Target Audience

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Python for Data Visualization:Matplotlib & Seaborn(Enhanced)

    Skills you'll gain: Matplotlib, Seaborn, Plot (Graphics), Scatter Plots, Histogram, Data Visualization, Data Visualization Software, Statistical Visualization, Data Analysis, Python Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    30 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Business Process Outsourcing Strategies in Hospitality

    Skills you'll gain: Vendor Management, Hospitality, Hospitality Management, Performance Measurement, Business Relationship Management, Business Process, Business Process Management, Global Marketing, Process Optimization, Creative Problem-Solving, Key Performance Indicators (KPIs), Law, Regulation, and Compliance, Communication, Strategic Thinking, Risk Mitigation, Contract Negotiation

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    IA en el Deporte: El Enfoque de un Club

    Skills you'll gain: Artificial Intelligence, Performance Analysis, Automation, Augmented and Virtual Reality (AR/VR), Technology Strategies, Personalized Service, Innovation, Internet Of Things, Machine Learning, Digital Transformation, Deep Learning, Analytical Skills, Predictive Analytics, Big Data, Health Technology, Ethical Standards And Conduct, Data Analysis, Natural Language Processing, Data Security, User Experience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Tableau Capstone Project

    Skills you'll gain: Tableau Software, Peer Review, Data Storytelling, Dashboard, Presentations, Data Cleansing, Business Intelligence, Data Visualization Software, Data Visualization, Interactive Data Visualization, Data Quality, Data Preprocessing, Data Validation, Data Manipulation, Data Analysis, Key Performance Indicators (KPIs)

    Advanced · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Virginia

    Agile и дизайн-мышление

    Skills you'll gain: User Story, Agile Product Development, Product Development, Design Thinking, Product Design, Persona (User Experience), Team Management, Agile Methodology, Usability Testing, User Centered Design, Persona Development, Innovation, Customer experience strategy (CX), Value Propositions, Communication

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Sales Foundations 101: Core Techniques for Success: EDUCBA
  • UX writing para principiantes: UBITS
  • Management: Infosec
  • Data Storytelling: Create Insights with Power BI & Tableau: Coursera
  • RH, Dados e Inteligência Artificial: Fundação Instituto de Administração
  • What are GPTs and How can they work for my business?: Coursera
  • How to get more followers by creating a tweet: Coursera
  • Python for Data Visualization:Matplotlib & Seaborn(Enhanced): Coursera
  • Business Process Outsourcing Strategies in Hospitality: Starweaver
  • IA en el Deporte: El Enfoque de un Club: Real Madrid Graduate School Universidad Europea

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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