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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    P

    Packt

    Deep Learning with Real-World Projects

    Skills you'll gain: Recurrent Neural Networks (RNNs), Artificial Neural Networks, Deep Learning, Matplotlib, Convolutional Neural Networks, Linear Algebra, Image Analysis, Data Visualization, NumPy, Machine Learning Algorithms, Keras (Neural Network Library), Pandas (Python Package), Seaborn, Artificial Intelligence and Machine Learning (AI/ML), Data Science, Applied Machine Learning, Tensorflow, Data Analysis, Artificial Intelligence, Machine Learning

    4.3
    Rating, 4.3 out of 5 stars
    ·
    7 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Web Development Fundamentals

    Skills you'll gain: Responsive Web Design, Cascading Style Sheets (CSS), Data Persistence, Event-Driven Programming, HTML and CSS, Web Applications, Front-End Web Development, Semantic Web, Javascript, Web Content Accessibility Guidelines, Data Storage Technologies, Application Security, User Interface (UI), Data Validation

    3.5
    Rating, 3.5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    J

    Johns Hopkins University

    Gestion de l’analyse des données

    Skills you'll gain: Data Analysis, Analytical Skills, Data Management, Exploratory Data Analysis, Statistical Reporting, Data-Driven Decision-Making, Trend Analysis, Data Presentation, Data Collection, Statistical Modeling, Data Validation, Statistical Inference, Model Evaluation, Communication

    4.5
    Rating, 4.5 out of 5 stars
    ·
    10 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Modeling Data in the Tidyverse

    Skills you'll gain: Statistical Modeling, Exploratory Data Analysis, R Programming, Predictive Modeling, Statistical Hypothesis Testing, Tidyverse (R Package), Data Analysis, Data Modeling, Regression Analysis, Data Science, Classification And Regression Tree (CART), Statistical Inference, Statistical Analysis, Rmarkdown, Data Preprocessing, Statistical Methods, Model Evaluation, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    10 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    Building a Strong Business Foundation

    Skills you'll gain: Business Modeling, Value Propositions, Business Planning, Customer Analysis, User Research, Target Audience, Business Marketing, Financial Management, Marketing Strategies, Entrepreneurship, Customer Acquisition Management, Market Opportunities, Email Marketing, Business Development, Social Media Marketing, Interviewing Skills, Product Development, Search Engine Optimization

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    Valuation and Financial Analysis For Startups Capstone

    Skills you'll gain: Capital Budgeting, Financial Statement Analysis, Business Valuation, Strategic Decision-Making, Financial Analysis, Entrepreneurial Finance, Financial Management, Financial Modeling, Market Analysis, Competitive Analysis, Cash Flow Forecasting, Business Research, Business Analysis

    4.2
    Rating, 4.2 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Dashboarding and Deployment

    Skills you'll gain: Dashboard, Data Storytelling, Data Presentation, Interactive Data Visualization, Data Visualization Software, Tableau Software, Geospatial Information and Technology, Data Analysis, Analytical Skills, Application Deployment, Network Analysis, Financial Data, Financial Analysis, Time Series Analysis and Forecasting

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Scripting with Alteryx: Python and R for Advanced Workflows

    Skills you'll gain: Alteryx, Predictive Modeling, Scripting, R Programming, Predictive Analytics, Data Science, Advanced Analytics, Trend Analysis, Data Preprocessing, Data Integration, Exploratory Data Analysis, Data Manipulation, Data Visualization Software, Data Analysis, Model Evaluation, Data Cleansing, Risk Modeling, Machine Learning

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Data Analysis with Pivot Tables: Build & Automate

    Skills you'll gain: Pivot Tables And Charts, Microsoft Excel, Spreadsheet Software, Excel Macros, Data Analysis, Data Visualization Software, Data Security, Data Integrity, Automation

    5
    Rating, 5 out of 5 stars
    ·
    30 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Mastering Data Analysis with Pandas: Learning Path Part 2

    Skills you'll gain: Pandas (Python Package), Data Analysis, Data Manipulation, Data Wrangling, NumPy, Python Programming

    4.8
    Rating, 4.8 out of 5 stars
    ·
    29 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Introduction to Time Series

    Skills you'll gain: Time Series Analysis and Forecasting, R Programming, Statistical Analysis, Statistical Software, Forecasting, Statistical Modeling, Data Analysis, Statistical Methods, Statistical Visualization, Data Presentation, Probability & Statistics, Model Evaluation, Statistical Hypothesis Testing

    4.1
    Rating, 4.1 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    A Organização Centrada na Jornada do Cliente

    Skills you'll gain: Customer experience strategy (CX), Customer Relationship Management, Customer Data Management, Agile Methodology, Customer Insights, Product Lifecycle Management, Business Metrics, Solution Design, Experience Design, Interpersonal Communications, Relationship Building

    4.9
    Rating, 4.9 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Deep Learning with Real-World Projects: Packt
  • Web Development Fundamentals: Microsoft
  • Gestion de l’analyse des données: Johns Hopkins University
  • Modeling Data in the Tidyverse: Johns Hopkins University
  • Building a Strong Business Foundation: Packt
  • Valuation and Financial Analysis For Startups Capstone: Yonsei University
  • Dashboarding and Deployment: University of California, Irvine
  • Scripting with Alteryx: Python and R for Advanced Workflows: Coursera
  • Data Analysis with Pivot Tables: Build & Automate: EDUCBA
  • Mastering Data Analysis with Pandas: Learning Path Part 2: Coursera

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