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    Digital Marketing Courses

    Digital marketing courses can help you learn how to reach audiences online through search engines, social media, email, and content strategies.

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    Find the Best Digital Marketing Course for Your Goals

    • Status: New
      New
      C

      Coursera

      Instagram Storytelling: Write Compelling Stories

      Skills you'll gain: Storytelling, Instagram, Copywriting, Content Creation, Drive Engagement, Concision, Social Media Content, Editing, Writing

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera

      Instagram Content Creation Essentials

      Skills you'll gain: Instagram, Storytelling, Content Creation, Video Editing, Copywriting, Video Production, Photo Editing, Photography, Media Production, Graphic and Visual Design

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera

      Facebook Insights: Crack the Algorithm

      Skills you'll gain: Content Performance Analysis, Facebook, Social Media Content, Analysis, Social Media, Drive Engagement, Social Media Strategy, Content Creation

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      Illinois Tech

      Business Management Essentials

      Skills you'll gain: Process Improvement, Process Management, Global Marketing, Business Process, Business Process Management, Financial Statement Analysis, Process Analysis, Financial Statements, Brand Management, Leadership and Management, Financial Analysis, Marketing, Team Leadership, Strategic Marketing, Organizational Change, Decision Making, Cultural Diversity, Branding, Inventory Accounting, Generally Accepted Accounting Principles (GAAP)

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      259 reviews

      Intermediate · Specialization · 3 - 6 Months

    • I

      IESE Business School

      The Art of Storytelling

      Skills you'll gain: Storytelling, Public Speaking, Verbal Communication Skills, Content Creation, Writing, Empathy

      4.5
      Rating, 4.5 out of 5 stars
      ·
      894 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera

      Instagram Reels: Create Engaging Videos

      Skills you'll gain: Video Editing, Instagram, Video Production, Drive Engagement, Media Production, Content Creation

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      Leadership Through Marketing

      Skills you'll gain: Resource Allocation, Marketing Strategies, Marketing Analytics, Customer experience strategy (CX), Data Science, Analytics, Marketing, Data Analysis, Digital Transformation, Brand Strategy, Customer Insights, Data-Driven Decision-Making, Business Analytics, Consumer Behaviour, Market Share, Organizational Change

      4.6
      Rating, 4.6 out of 5 stars
      ·
      462 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      Illinois Tech

      Strategy & Economic Analysis

      Skills you'll gain: Market Dynamics, Supply And Demand, Game Theory, Product Lifecycle Management, Business Strategy, Competitive Analysis, Business Economics, Innovation, Economics, Market Trend, Strategic Decision-Making, Strategic Thinking, Price Negotiation, Global Marketing, Market Analysis, Market Share, Value Propositions, Consumer Behaviour, New Product Development, Organizational Strategy

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      159 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      Generative AI for PowerPoint and Word to Optimize Content Creation

      Skills you'll gain: Presentations, Microsoft Copilot, Microsoft PowerPoint, Microsoft Word, Multimedia, Microsoft 365, Animations, Editing, Writing and Editing, Business Writing, Generative AI, Content Creation, Target Audience

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      U

      University of Virginia

      Coding with AI for MBAs

      Skills you'll gain:

      Beginner · Specialization · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Market Analysis

      Skills you'll gain: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Market Analysis, Persona Development, Market Research, Value Propositions, Strategic Partnership, Product Management, Business Strategy, Business Modeling, Product Lifecycle Management, Product Requirements

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      C

      Coursera Instructor Network

      GenAI for Account Managers: Personalizing Client Engagement

      Skills you'll gain: Account Management, Client Services, AI Personalization, Customer Engagement, Generative AI Agents, Customer Communications Management, Personalized Service, Customer Insights, Prompt Engineering, Communication, ChatGPT, Scalability, HubSpot CRM, Predictive Modeling, Business Process Automation, Business Ethics, Workflow Management, Automation

      Intermediate · Course · 1 - 4 Weeks

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    1…313233…280

    In summary, here are 10 of our most popular digital marketing courses

    • Instagram Storytelling: Write Compelling Stories: Coursera
    • Instagram Content Creation Essentials: Coursera
    • Facebook Insights: Crack the Algorithm: Coursera
    • Business Management Essentials: Illinois Tech
    • The Art of Storytelling: IESE Business School
    • Instagram Reels: Create Engaging Videos: Coursera
    • Leadership Through Marketing: Northwestern University
    • Strategy & Economic Analysis: Illinois Tech
    • Generative AI for PowerPoint and Word to Optimize Content Creation: Microsoft
    • Coding with AI for MBAs: University of Virginia

    Why Learn Digital Marketing?

    Digital marketing is the practice of promoting products, services, or ideas through online channels like search engines, social media, email, and websites. It’s essential for reaching audiences in today’s connected world and plays a key role in business growth across industries. Learning digital marketing equips you with adaptable skills for driving engagement, measuring impact, and advancing your career in a digital-first economy.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Digital Marketing

    Top digital marketing courses include programs from institutions like the University of Illinois, Meta, and Google. You can explore topics like SEO, social media marketing, email campaigns, analytics, and marketing strategy—all at your own pace.‎

    Yes. Many courses offer a free audit option, allowing you to access video lectures and reading materials without cost. To complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    Digital marketing courses can help you learn how to create and manage online campaigns, understand audience behavior, use tools like Google Analytics and Meta Ads Manager, and develop content for email, social media, and search engines.‎

    No prior experience is required. Many courses are designed for beginners and walk you through marketing fundamentals before moving into specialized areas like SEO, paid ads, or influencer marketing.‎

    Yes. Digital marketing is a growing field with opportunities across industries. Courses that include hands-on projects and certificates can help you build your portfolio, develop practical skills, and show potential employers what you’ve learned.‎

    Yes, Coursera offers a variety of free courses across many topics, including digital marketing. While you can access most course materials for free by auditing the courses, this does not include graded assignments or a completion certificate. For those looking to obtain a certificate to showcase their learning or enhance their professional profile, Coursera provides the option to purchase the course. Additionally, Coursera offers free trials or financial aid to learners who qualify, making certifications more accessible to everyone.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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