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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Developing a Winning Marketing Strategy

      Skills you'll gain: Marketing, Marketing Planning, Branding, Marketing Strategy and Techniques, Consumer Behaviour, Brand Management, Product Planning, Marketing Analytics, Target Market, Promotional Strategies, Value Propositions, Market Analysis, Customer Insights

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.7K reviews

      Beginner · Course · 1 - 3 Months

    • I

      IIMA - IIM Ahmedabad

      Strategy and Game Theory for Management

      Skills you'll gain: Game Theory, Behavioral Economics, Business Strategy, Strategic Decision-Making, Complex Problem Solving, Business Leadership, Market Dynamics, Organizational Change, Economics, Digital Media Strategy, Market Opportunities, Mergers & Acquisitions, Advertising, Innovation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      103 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Análisis de Datos de Google

      Skills you'll gain: Data Storytelling, Presentations, Rmarkdown, Data Presentation, Data Cleansing, Data Visualization, Data Literacy, Ggplot2, Data Validation, Spreadsheet Software, Data Visualization Software, Data Ethics, Data Analysis, Data-Driven Decision-Making, Tableau Software, Data Processing, Dashboard, Business Analysis, Stakeholder Communications, Databases

      4.8
      Rating, 4.8 out of 5 stars
      ·
      12K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Washington

      Dynamic Public Speaking

      Skills you'll gain: Public Speaking, Persuasive Communication, Presentations, Verbal Communication Skills, Microsoft PowerPoint, Oral Expression, Communication, Storytelling, Critical Thinking, Motivational Skills, Constructive Feedback, Performing Arts, Concision, Drive Engagement, Communication Strategies, Writing, Target Audience, Non-Verbal Communication, Problem Solving, Composure

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      S

      S.P. Jain Institute of Management and Research

      Managing High Performing Teams

      Skills you'll gain: Team Management, Team Performance Management, Team Building, Team Leadership, Growth Mindedness, Team Motivation, Teamwork, Conflict Management, People Management, Drive Engagement, Rapport Building, Continuous Improvement Process, Collaboration, Active Listening, Empathy, Communication Strategies, Constructive Feedback, Trustworthiness, Safety Culture, Emotional Intelligence

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Automate Cybersecurity Tasks with Python

      Skills you'll gain: Debugging, Python Programming, Cybersecurity, Cyber Security Assessment, Scripting, Programming Principles, Algorithms, Automation, Integrated Development Environments, File Management, Data Structures

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.1K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      TESOL Certificate, Part 2: Teach English Now!

      Skills you'll gain: Oral Comprehension, Learning Management Systems, Education Software and Technology, Literacy, Grammar, Technology Strategies, English Language, Language Competency, End User Training and Support, Language Learning, Emerging Technologies, Vocabulary, Innovation, Digital Transformation, Organizational Skills

      4.9
      Rating, 4.9 out of 5 stars
      ·
      4.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Introduction to CRM with HubSpot

      Skills you'll gain: HubSpot CRM, Customer Relationship Management, Customer Data Management, Email Marketing, Marketing Materials, Business Software, Sales Pipelines, Dashboard, Collaborative Software, Team Oriented

      4.6
      Rating, 4.6 out of 5 stars
      ·
      930 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      D

      Duke University

      Programming Foundations with JavaScript, HTML and CSS

      Skills you'll gain: Hypertext Markup Language (HTML), HTML and CSS, Cascading Style Sheets (CSS), Web Development, Programming Principles, Javascript, Web Design, Computer Programming, Image Analysis, Computational Thinking, Algorithms, Debugging

      4.6
      Rating, 4.6 out of 5 stars
      ·
      15K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Construction Management Fundamentals

      Skills you'll gain: Construction Management, Bidding, Construction Estimating, Value Engineering, Project Controls, Construction, Project Closure, Project Schedules, Energy and Utilities, Cost Estimation, Construction Engineering, Commercial Construction, Risk Management, Architecture and Construction, Leadership and Management, Project Management Life Cycle, Engineering Management, Leadership Studies, Timelines, Stakeholder Engagement

      4.9
      Rating, 4.9 out of 5 stars
      ·
      62 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Using Python to Interact with the Operating System

      Skills you'll gain: Bash (Scripting Language), Unit Testing, Scripting, Unix Shell, Shell Script, Linux Commands, Test Driven Development (TDD), Unix Commands, Unix, Scripting Languages, Development Environment, Operating Systems, Command-Line Interface, File Management, OS Process Management, Automation, Debugging, Python Programming

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.5K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      S

      SAP

      SAP Technology Consultant

      Skills you'll gain: Digital Transformation, Cloud Computing Architecture, Stakeholder Engagement, Consulting, Systems Design, Relationship Management, Business Consulting, Cloud Computing, Technical Design, Solution Design, User Feedback, Product Strategy, Technical Consulting, Customer Engagement, Cybersecurity, System Implementation, Professional Networking, Project Management, SAP Applications, Test Planning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…323334…696

    In summary, here are 10 of our most popular brand management courses

    • Developing a Winning Marketing Strategy: University of Illinois Urbana-Champaign
    • Strategy and Game Theory for Management: IIMA - IIM Ahmedabad
    • Análisis de Datos de Google: Google
    • Dynamic Public Speaking: University of Washington
    • Managing High Performing Teams: S.P. Jain Institute of Management and Research
    • Automate Cybersecurity Tasks with Python: Google
    • TESOL Certificate, Part 2: Teach English Now!: Arizona State University
    • Introduction to CRM with HubSpot: Coursera Project Network
    • Programming Foundations with JavaScript, HTML and CSS: Duke University
    • Construction Management Fundamentals: University of Maryland, College Park

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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