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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • S

    Sungkyunkwan University

    Using R for Regression and Machine Learning in Investment

    Skills you'll gain: Regression Analysis, Predictive Analytics, Predictive Modeling, Investment Management, Risk Analysis, Investments, R Programming, Machine Learning, Statistical Analysis, Financial Analysis, Logistic Regression, Financial Data, Algorithms

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Pivot Tables in Google Sheets

    Skills you'll gain: Google Sheets, Pivot Tables And Charts, Spreadsheet Software, Data Analysis, Collaborative Software, Descriptive Statistics, Data Presentation, Data Manipulation, Data Management, Cloud Computing

    2.4
    Rating, 2.4 out of 5 stars
    ·
    7 reviews

    Intermediate · Project · Less Than 2 Hours

  • S

    SkillUp

    Tableau Capstone Project

    Skills you'll gain: Tableau Software, Peer Review, Data Storytelling, Dashboard, Presentations, Data Cleansing, Business Intelligence, Data Visualization Software, Data Visualization, Interactive Data Visualization, Data Quality, Data Preprocessing, Data Validation, Data Manipulation, Data Analysis, Key Performance Indicators (KPIs)

    Advanced · Course · 1 - 4 Weeks

  • I

    Illinois Tech

    Introduction to Time Series

    Skills you'll gain: Time Series Analysis and Forecasting, R Programming, Statistical Analysis, Statistical Software, Forecasting, Statistical Modeling, Data Analysis, Statistical Methods, Statistical Visualization, Data Presentation, Probability & Statistics, Model Evaluation, Statistical Hypothesis Testing

    4.1
    Rating, 4.1 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 3 Months

  • B

    Board Infinity

    Case-Based Frameworks for Mastering Management Consulting

    Skills you'll gain: Consulting, Management Consulting, Mergers & Acquisitions, Growth Strategies, Due Diligence, Strategic Thinking, Financial Analysis, Business Strategy, Competitive Analysis, Business Solutions, Case Studies, Business Analysis, Market Analysis, Product Strategy

    4.3
    Rating, 4.3 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    Interactive Brokers

    Construction and Real Estate (US)

    Skills you'll gain: Real Estate, Risk Management, Property and Real Estate, Financial Analysis, Financial Acumen, Return On Investment, Economics, Construction Accounting, Market Dynamics, Investment Management, Market Data, Mortgage Loans, Investments, Market Trend, Market Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad Nacional de Colombia

    Patentes: un recorrido desde su significado hasta su búsqueda

    Skills you'll gain: Intellectual Property, Statistical Analysis, Keyword Research, Analysis, Competitive Intelligence, Market Research, Technical Standard, Law, Regulation, and Compliance, Data Analysis, Innovation, Databases

    4.9
    Rating, 4.9 out of 5 stars
    ·
    40 reviews

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Exploring Data Transformation with Google Cloud - 日本語版

    Skills you'll gain: Data Governance, Digital Transformation, Real Time Data, Looker (Software), Data Strategy, Google Cloud Platform, Dataflow, Data Storage, Data Management, Cloud Storage, Data Transformation, Data Warehousing, Big Data, Business Intelligence, Analytics, Data Quality, Data Access, Data-Driven Decision-Making

    4.1
    Rating, 4.1 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Corporate Finance Institute

    Tableau Trading Dashboard

    Skills you'll gain: Tableau Software, Business Intelligence, Dashboard, Technical Analysis, Market Data, Investment Banking, Tree Maps, Interactive Data Visualization, Data Visualization Software, Market Analysis, Data Analysis, SQL

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Comercialice su nuevo negocio con Canva

    Skills you'll gain: Brochures, Canva (Software), Logo Design, Marketing Materials, Marketing Design, Promotional Materials, Graphic Design, Marketing, Design, Branding

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Как планировать посты в нескольких платформах с Hootsuite

    Skills you'll gain: Social Media Management, Social Media Content, Social Media, Social Media Marketing, Scheduling

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Create Business Cards with a QR Code in Photoshop

    Skills you'll gain: Adobe Photoshop, Barcoding, Layout Design, Graphic Design, Marketing Collateral, Color Theory, Typography, Design Elements And Principles

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Using R for Regression and Machine Learning in Investment: Sungkyunkwan University
  • Pivot Tables in Google Sheets: Google Cloud
  • Tableau Capstone Project : SkillUp
  • Introduction to Time Series: Illinois Tech
  • Case-Based Frameworks for Mastering Management Consulting: Board Infinity
  • Construction and Real Estate (US): Interactive Brokers
  • Patentes: un recorrido desde su significado hasta su búsqueda: Universidad Nacional de Colombia
  • Exploring Data Transformation with Google Cloud - 日本語版: Google Cloud
  • Tableau Trading Dashboard: Corporate Finance Institute
  • Comercialice su nuevo negocio con Canva: Coursera

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