Analytics is the system of applying certain methods and techniques to understand the performance of data, generally in an organization or industry. The application of analytics can be used to uncover and interpret relevant patterns of data, which can be later used to make better decisions. Analytics relies on good data as part of its usefulness, as well as the aspects of statistics, computer programming, and operations research to quantify performance. Analytics exists in business when companies use statistics and software processes in assessing how a particular product, service, or project measures up in scope. Businesses perform analytics to pinpoint strengths, identify challenges or weaknesses that may exist, and pull out key data points to help make decisions regarding future growth for the organization.

Learning analytics is a key skill that helps you solve problems to existing challenges. When you use analytics tools to research data patterns, you use methods of analyzing performance characteristics that are essential to a business organization. This is important in today's world of big data. Understanding analytics can make you a valuable asset when assessing areas rich with recorded information, performance indicators, and target goals.

What are typical careers that use analytics?

Analytics is found in a wide range of careers, including business analyst, budget analyst, financial controller, data scientist, and operations researcher. Individuals who move into these and other careers in data analytics often work with raw data and algorithms through mechanical processes to make assumptions and theories. Essentially, with knowledge of analytics, you can move into a job that requires a familiarity with numeric relationships, data structures, and trends and metrics relevant to an organization.

How can taking online courses on Coursera help me learn analytics?

When you take online courses in analytics, you can gain a new understanding of key concepts like data analysis and visualization, mathematical optimization, regression analysis, predictive modeling, and other areas focused on business analytics. Taking online courses about analytics can help you achieve basic data literacy to help you make more informed decisions in any area you work in, like finance, operations, or marketing. As you branch out, you may advance your analytics understanding to include how to extract and manipulate data points, how to use different statistical analysis methods to break down the data, and how to eventually interpret and present your findings.

What are the benefits of taking an online Analytics course?

Online Analytics courses offer a convenient and flexible way to enhance your existing knowledge or learn new Analytics skills. With a wide range of Analytics classes, you can conveniently learn at your own pace to advance your Analytics career.

What Analytics courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Analytics Courses - Learn Analytics Online

Explore the Analytics Course Catalog

Status: New
Status: Free Trial
IBM
IBM Digital Marketing and Growth Hacking
Skills you'll gain: Search Engine Marketing, Keyword Research, Google Ads, Digital Advertising, Web Analytics and SEO, Online Advertising, Digital Marketing, Target Audience, Digital Media Strategy, Advertising Campaigns, Pay Per Click Advertising, Search Engine Optimization, Email Marketing, Content Marketing, Paid media, Advertising, Marketing Analytics, Web Analytics, Generative AI, Marketing Automation
5
Rating, 5 out of 5 stars
8 reviews
Beginner · Professional Certificate · 3 - 6 Months
Amazon Web Services
Data Analytics and Databases on AWS
Skills you'll gain: Extract, Transform, Load, Data-Driven Decision-Making, Amazon Web Services, Data Warehousing, Big Data, Databases, Business Analytics, NoSQL, Data Analysis, Data Pipelines, Unstructured Data, Data Processing, Cloud API, SQL, Data Storage, Relational Databases, Data Transformation, Data Visualization Software
4.7
Rating, 4.7 out of 5 stars
53 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
University of California, Davis
Fundamentals of Visualization with Tableau
Skills you'll gain: Data Visualization Software, Data Visualization, Interactive Data Visualization, Dashboard, Tableau Software, Data Presentation, Tree Maps, Data Analysis, Data Import/Export
4.5
Rating, 4.5 out of 5 stars
6.7K reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Google
Get Started with Python
Skills you'll gain: Object Oriented Programming (OOP), Data Analysis, Data Structures, Jupyter, Python Programming, NumPy, Pandas (Python Package), Programming Principles, Scripting, Data Manipulation, Algorithms
4.8
Rating, 4.8 out of 5 stars
1.6K reviews
Advanced · Course · 1 - 3 Months
Status: New
Coursera Instructor Network
GenAI for Inside Sales: Crafting Effective Outreach
Skills you'll gain: Inside Sales, Generative AI Agents, AI Personalization, Sales Development, Sales Process, Sales Enablement, Sales Strategy, Prompt Engineering, ChatGPT, Marketing Automation, HubSpot CRM, Personalized Service, Content Performance Analysis, Workflow Management, Customer Engagement, Customer Relationship Management (CRM) Software, Business Process Automation, Campaign Management
Intermediate · Course · 1 - 4 Weeks
Status: New
Status: Free Trial
University of Minnesota
Business Model & Product Pitch
Skills you'll gain: Business Modeling, Entrepreneurship, Growth Strategies, Price Negotiation, Business Planning, Financial Modeling, Cost Accounting, Product Strategy, Product Development, New Product Development, Business Strategies, Value Propositions, Presentations, Business Metrics, Customer Acquisition Management, Market Analysis, Fundraising
Beginner · Course · 1 - 3 Months
Status: New
Status: Free Trial
Illinois Tech
Business Management Essentials
Skills you'll gain: Process Improvement, Process Management, Global Marketing, Business Process, Business Process Management, Financial Statement Analysis, Process Analysis, Financial Statements, Brand Management, Leadership and Management, Financial Analysis, Marketing, Team Leadership, Strategic Marketing, Organizational Change, Decision Making, Cultural Diversity, Branding, Inventory Accounting, Generally Accepted Accounting Principles (GAAP)
Build toward a degree
4.8
Rating, 4.8 out of 5 stars
259 reviews
Intermediate · Specialization · 3 - 6 Months
Status: New
Starweaver
Master Data Storytelling for B2B & B2C Sales
Skills you'll gain: Data Storytelling, Storytelling, Sales Presentation, Customer Relationship Management (CRM) Software, Sales Strategy, Sales, Customer Relationship Management, B2B Sales, Customer Insights, Data Visualization Software, Dashboard, Business Intelligence, HubSpot CRM, Persuasive Communication, Business Analytics, Salesforce
Beginner · Course · 1 - 4 Weeks
Status: New
Packt
Salesforce Certified AI Associate Certification
Skills you'll gain: Salesforce Development, Salesforce, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), AI Personalization, Data Quality, Customer Relationship Management (CRM) Software, Predictive Analytics, Data Management, ChatGPT, Data Capture, Generative AI, Business Ethics, Customer Engagement
Intermediate · Course · 1 - 3 Months
Status: Free
Coursera Project Network
Building Custom Regional Reports with Google Analytics
Skills you'll gain: Google Analytics, Marketing Analytics, Data-Driven Decision-Making, Web Analytics, Dashboard, Email Marketing, Geospatial Information and Technology
4.6
Rating, 4.6 out of 5 stars
271 reviews
Beginner · Guided Project · Less Than 2 Hours
Status: New
Status: Free Trial
Board Infinity
Data Interpretation & Insights: Exam & Recruitment Prep
Skills you'll gain: Strategic Decision-Making, Decision Making, Data Analysis, Analytical Skills, Estimation, Logical Reasoning, Complex Problem Solving, Analysis, Data Synthesis, Business Analytics, Deductive Reasoning, Data Presentation
Beginner · Course · 1 - 4 Weeks
Status: New
Status: Free Trial
SkillUp EdTech
Digital Advertising
Skills you'll gain: Search Engine Marketing, Google Ads, Digital Advertising, Online Advertising, Advertising Campaigns, Pay Per Click Advertising, Paid media, Advertising, Marketing, Keyword Research, Lead Generation, Social Media Campaigns, Marketing Analytics, LinkedIn, Marketing Strategies, B2B Sales, Facebook, Target Audience, Bidding
Beginner · Course · 1 - 4 Weeks