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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    GenAI for Account Managers: Personalizing Client Engagement

    Skills you'll gain: Account Management, AI Personalization, Customer Engagement, Customer Communications Management, Generative AI, Customer Insights, Prompt Engineering, Communication, Predictive Analytics, Scalability, Customer Relationship Management (CRM) Software, Email Automation, Responsible AI, Business Process Automation, Analytics, Automation

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    How to Identify Your Target Audience

    Skills you'll gain: Target Audience, Customer Engagement, Customer experience improvement, Persona Development, Customer Insights, Market Opportunities, Market Research, Marketing Strategies, Data-Driven Decision-Making, Consumer Behaviour, Data Analysis, Business Development, Business Ethics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Supply Chain Network Optimization Using MILP on RStudio

    Skills you'll gain: Operations Research, Supply Chain, Supply Chain Management, Supply Chain Planning, Operational Analysis, Process Improvement and Optimization, Capacity Planning, Production Planning, Data Analysis, R Programming

    4.4
    Rating, 4.4 out of 5 stars
    ·
    14 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Minnesota

    Market Analysis

    Skills you'll gain: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Persona Development, Value Propositions, Strategic Partnership, New Business Development, Product Management, Business Strategy, Business Modeling, Product Lifecycle Management, Product Requirements

    Beginner · Course · 1 - 3 Months

  • U

    Università di Napoli Federico II

    Data Visualization: Analisi dei dati con Tableau

    Skills you'll gain: Interactive Data Visualization, Tableau Software, Dashboard, Data Storytelling, Data Visualization Software, Peer Review, Data Presentation, Data Integration, Data Visualization, Geographic Information Systems, Spatial Analysis, Business Intelligence, Data Manipulation, Data Preprocessing, Data Transformation, Data Sharing, Data Analysis, Business Analytics, Data Cleansing, Data Access

    4.6
    Rating, 4.6 out of 5 stars
    ·
    11 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Anuncie su evento para recaudar fondos con Canva

    Skills you'll gain: Canva (Software), Marketing Materials, Promotional Materials, Graphic Design, Advertising, Organizational Skills, Design, Marketing Design, Target Audience, Design Elements And Principles, Marketing, Social Media Content, Business

    Intermediate · Guided Project · Less Than 2 Hours

  • S

    Skillshare

    SEO Audits: Find & Fix Common Website SEO Issues

    Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Auditing, Content Strategy, Web Analytics, Content Performance Analysis, Technical Support, Extensible Markup Language (XML)

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Create a Flyer Using Microsoft Word

    Skills you'll gain: Microsoft Office, Document Management

    5
    Rating, 5 out of 5 stars
    ·
    10 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • E

    EDUCBA

    Analyze Global Logistics: A Strategic Supply Chain Case

    Skills you'll gain: Business Planning, Market Analysis, Process Design, Cost Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    14 reviews

    Mixed · Course · 1 - 4 Weeks

  • P

    Pontificia Universidad Católica del Perú

    Fundamentos de analítica de datos educativos

    Skills you'll gain: Data Collection, Data Ethics, Data-Driven Decision-Making, Data Visualization, Data Literacy, Higher Education, Digital pedagogy, Data Storytelling, Learning Management Systems, Analytics, Looker (Software), Data Analysis, Responsible AI, Personally Identifiable Information, Data Management, Data Visualization Software, Data Governance, Data Quality, Information Privacy, Strategic Decision-Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • T

    The State University of New York

    Multi-Event Facility Enterprises & Management

    Skills you'll gain: Facility Management, Event Management, Legal Risk, Contract Management, Hospitality and Food Services, Event Planning, Data-Driven Decision-Making, Community Outreach, Event Marketing, Relationship Management, Data Management, Customer Engagement, Operations Management, Promotional Strategies, Risk Management, Management Training And Development, Business Strategy, Budgeting, Insurance Policies, Advertising

    4.5
    Rating, 4.5 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Design A Newsletter with MailChimp

    Skills you'll gain: Newsletters, Email Marketing, Project Design, Content Creation, Scheduling, Test Tools, User Accounts, Marketing, Communication

    Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • GenAI for Account Managers: Personalizing Client Engagement: Coursera
  • How to Identify Your Target Audience: Coursera
  • Supply Chain Network Optimization Using MILP on RStudio: Coursera
  • Market Analysis: University of Minnesota
  • Data Visualization: Analisi dei dati con Tableau: Università di Napoli Federico II
  • Anuncie su evento para recaudar fondos con Canva: Coursera
  • SEO Audits: Find & Fix Common Website SEO Issues : Skillshare
  • Create a Flyer Using Microsoft Word: Coursera
  • Analyze Global Logistics: A Strategic Supply Chain Case: EDUCBA
  • Fundamentos de analítica de datos educativos: Pontificia Universidad Católica del Perú

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Market (economics) (28)
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