Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Knowledge Accelerators
Skills you'll gain: Microsoft Copilot, Microsoft 365, Microsoft Teams, Microsoft Office, Data Visualization, Productivity Software, Data Literacy, Microsoft Excel, Artificial Intelligence, Technical Communication, Microsoft Word, Microsoft PowerPoint, Generative AI Agents, Productivity, Excel Formulas, Data Analysis, Data-Driven Decision-Making, Data Management
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Data Storytelling, Data Analysis Expressions (DAX), Power BI, Statistical Reporting, Data Visualization Software, Dashboard, Pivot Tables And Charts, Microsoft Excel, Key Performance Indicators (KPIs), Data Manipulation, Business Intelligence, Cloud Services, Role-Based Access Control (RBAC), Data Integration, Data Security, Data Cleansing, Software Installation
Intermediate · Course · 3 - 6 Months

Skills you'll gain: Brochures, Canva (Software), Graphic Design, Marketing Collateral, Marketing Materials, Presentations, Promotional Materials, Design, Design Elements And Principles, Content Marketing, Marketing
Beginner · Guided Project · Less Than 2 Hours

Kennesaw State University
Skills you'll gain: Target Market, Strategic Marketing, Product Marketing, Marketing Strategy and Techniques, Product Strategy, Market Research, Growth Strategies, Market Analysis, Marketing Psychology, Revenue Management, Promotional Strategies, Competitive Analysis, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Visualization, Regression Analysis, Predictive Modeling, Financial Forecasting, Statistical Modeling, Forecasting, Financial Modeling, SPSS, Predictive Analytics, Risk Modeling, Data-Driven Decision-Making, Statistical Analysis, Analytics, Scatter Plots, Credit Risk, Microsoft Excel, Model Evaluation
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: E-Commerce, Business-To-Consumer, Order Management Systems, Digital Transformation, Digital Content, Customer experience improvement, Project Implementation, Online Advertising, Product Assortment, Solution Delivery, Program Implementation, Needs Assessment, Business Requirements, Business Technologies, Technical Consulting, Customer experience strategy (CX), Business Analysis, Payment Systems, Scalability, Case Studies
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Data Literacy, Statistical Hypothesis Testing, Scientific Methods, Data Analysis, Experimentation, Research Design, Research, Peer Review, Probability & Statistics, Statistical Inference, Statistical Methods, Media and Communications
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Data Visualization Software, Data Literacy, Storyboarding, Statistical Visualization, Data Storytelling, Data Manipulation, Data Presentation, Ggplot2, Statistical Reporting, Dashboard, Data Synthesis, Data Analysis, Data Cleansing, R Programming, Tidyverse (R Package), Data Preprocessing, Data Transformation, Data Import/Export, Graphing
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Root Cause Analysis, Correlation Analysis, Regression Analysis, Data Collection, Descriptive Statistics, Statistical Hypothesis Testing, Statistical Analysis, Process Analysis, Six Sigma Methodology, Lean Six Sigma, Data Analysis, Process Improvement, Statistical Inference, Pareto Chart
Beginner · Course · 1 - 4 Weeks
National Taiwan University
Skills you'll gain: Financial Management, Production Management, Economics, Capital Budgeting, Business Management, Marketing, Marketing Strategies, Advertising, Business Economics, Consumer Behaviour, Supply Chain Management, Market Research, Decision Making
Beginner · Course · 1 - 3 Months

Creo Incubator
Skills you'll gain: Go To Market Strategy, Ideation, Growth Strategies, Entrepreneurial Finance, Entrepreneurship, Market Analysis, Brand Strategy, Marketing Strategies, Financial Forecasting, Product Marketing, Business Planning, Creative Problem-Solving, Business Valuation, Fundraising, Business Development, Product Management, Mergers & Acquisitions, Market Research, Financial Modeling, Critical Thinking and Problem Solving
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Generative AI Agents, Public Relations, Content Creation, Responsible AI, Marketing and Public Relations, AI Personalization, Corporate Communications, Productivity Software, Crisis Management, Prompt Engineering, Team Leadership, Social Media Campaigns, Media Planning
Intermediate · Course · 1 - 4 Weeks